5 Ways to Explore Austin During the Summit

We’re thrilled to be heading out to Austin this year for our annual Healthcare Marketing & Physician Strategies Summit. Yee-haw! It’s a great city to go exploring—and we know that after so many back-to-back sessions, you might feel an itch to see what’s out there. Here’s a look at some things you can check out…

HMPS17 Preview: Transforming Marketing at Wake Forest Baptist Health

Leaders at Wake Forest Baptist Health recognized the need to transform marketing for the North Carolina-based integrated health system. In the past, the marketing team only executed traditional campaigns: mass mailings; TV, radio, and out-of-home advertising; and direct mail. While the service lines never complained about the results—in fact, physicians liked seeing their faces on…

Internet Marketing Lead Generation: How Does Your Strategy Stack Up?

Creating a strong Internet marketing campaign is a lot like creating a treatment plan for a patient—certain elements have to be there, but they all have to work in connection with each other. Prescribing medication on its own isn’t an effective treatment unless the patient makes certain lifestyle changes to lead a healthier lifestyle, or…

Announcing Co-Chairs for the Healthcare Marketing & Physician Strategies Summit

The Forum for Healthcare Strategists is pleased to announce that three nationally-recognized healthcare executives will serve as Co-Chairs for the upcoming Healthcare Marketing & Physician Strategies Summit, May 8-10, 2017, at the JW Marriott, Austin, TX. The Co-Chairs are: Suzanne Hendery Chief Marketing Officer & Vice President Renown Health (Reno, NV) Carol Koenecke-Grant Vice President,…

Physician Search: Is Your Digital Front Door Open or Closed?

By Amanda Bury Managing Director of Healthcare SIM Partners About seven out of 10 Internet users look for medical care online, and often that search involves finding a physician. It’s a process that’s not always easy, but one that healthcare organizations can facilitate by incorporating valuable new features into their online physician directories. Online directories…

Video Highlights from the Healthcare Marketing & Physician Strategies Summit

More than 750 healthcare marketing, strategy, and physician relations executives attended the Healthcare Marketing & Physician Strategies Summit in Chicago this past May. Check out what some of them had to say. And, plan to join us at the 2017 Summit — May 8-10, 2017, in Austin, Texas! We’re hard at work on the agenda…

Welcome to the Newest Forum Members!

The Forum for Healthcare Strategists recently welcomed the following new members: Nadine Baarstad; VP, Client Development; Wax Communications Stacy Baker; Account Supervisor; abc Creative Intelligence Polly Darte; Director, Social Media, Public and Media Relations; University Hospitals (Cleveland, OH) Liz DeForest; Account Director; Bliss Integrated Communication Melissa Krause; Director, Strategic Marketing; CHRISTUS Santa Rosa Health System…

4 Hospitals on LinkedIn That Make You Say, “Wow!”

By Jessica Levco There are more than 650 hospitals with LinkedIn accounts. But, because LinkedIn is seen as a professional social media outlet, a lot of marketers play it “safe.” A few job postings here-and-there, a jargon-filled company description, and some grip-and-grab photos of physicians. You know the drill. Others, however, are spicing things up…

Five Marketing Ideas Your Physicians will Love

By Jessica Levco Let’s face it: Physicians don’t want to hear your marketing plans, your marketing anecdotes, or your marketing ideas. That’s because most physicians don’t really care about marketing. That’s fine. They don’t need to. But you need them to get on board with some of your marketing efforts. Your physicians can be your…

5 Essential Healthcare Marketing Trends You Ought to Know (and Leverage)

In late December 2015, Franklin Street published its annual Health Care Marketing Trends Report. In the report, the firm identified three key trends impacting providers and other healthcare brands: 1. Continuous Campaigning: how smart providers are reaching prospective patients year-round with an “always on” campaign strategy 2. Meaningful Metrics: a shift from measuring “everything” to…