Summit

2018 Healthcare Marketing & Physician Strategies Summit

Call for Speakers

Be a part of the 23rd Healthcare Marketing & Physician Strategies Summit, April 30-May 2, 2018, at The Grand America Hotel in Salt Lake City!

The Summit is an opportunity for healthcare marketing, strategy, and physician relations executives to share “best practices” and network with colleagues from hospitals, health systems, academic medical centers, medical groups, and health plans. The Summit continues a tradition of identifying important healthcare marketing and physician relationship challenges and tackling them head-on. More than 750 attendees are expected.

Interested in speaking at the Summit? Download the Call for Speakers, or apply below!

Submission Deadline: Proposals must be received by Monday, July 31, 2017. Accepted presenters will be notified via email by mid-December.

Presentations Must Meet the Following General Criteria

Advanced strategies, targeted to a senior level audience.
• Current project in place with reportable results, rather than recently implemented projects. Sessions focused on advanced strategies and/or
emerging technologies are of interest.
Original material unencumbered by copyright, trademark, or intellectual property restrictions.

• Should include at least one presenter from a provider organization; proposals that include only consultants, vendors, or agencies are
considerably less likely to be accepted.
• Sessions must be educational in focus and should not focus on proprietary technologies, strategies, or systems.

Topics of Interest Include

Strategic Marketing

Patient Acquisition & Growth Strategies
Replicating Accountable Care & Population Health Models
Innovation: Improving Access, Convenience & Service
Mergers, Affiliations & Health Plan Partnerships: Strategy & Marketing
Ambulatory Care, Telecare & Retail Strategies
Market Research
Marketing Audits/Marketing Plans
Service Line Strategies

Customer Communication & Engagement

Branding/Rebranding
Creative Approaches to Messaging
Personalized Marketing
Wellness Approaches & Population Health
Innovative Advertising Strategies
Garnering Internal Support/Selling Your Ideas
Internal & External Communication
Crisis Communication/Management
Improving Customer/Patient Experience

Interactive & Digital Strategies

Contact Center/Call Center Strategies
Transparency, Ratings & Reputation Management
Digital Marketing: SEO, SEM, “Near Me” Search
Developing & Implementing a Mobile Strategy
Content Marketing/Brand Journalism
Social Media, Video & Interactive Tools
Social Networking/Online Communities
Digital Engagement: Patient Portals/Online Appointments/eVisits
Improving Online Experience: Personas, Design & Usability
Intranets: Engaging Employees
Next Generation Wearables
Website Redesign

Physician Marketing / Physician Strategy

Marketing To, With & For Physicians
Practice Marketing/Marketing Employed Physicians
Physician Search/Physician Directories/Online Ratings
Co-Marketing/Branding
Messaging Strategies
Outreach, Communications & Education
Physician Employment: Success Strategies
Transitioning to Value-Based Models
New Payment Models: Impact of MACRA & Bundled Payments
Network Development, Alignment & Growth
Physician Recruitment & Retention Strategies

Analytics, Data & Measurement

Big Data Analytics/Business Intelligence
CRM/PRM: Fundamentals & Innovative Uses
Data Mining & Targeted Business Development
Marketing Automation
Predictive Analytics & Propensity Modeling
Marketing Metrics & Analytics: Measuring Performance & ROI
Data-Driven Marketing & Communications/Precision Marketing
Scorecards & Dashboards: Reporting Marketing Results
Block Chain Technology: Implications for Healthcare

Physician Relations / Sales

Referral Leakage & “Keepage”
Referral Development
ROI & Dashboards: Tracking, Reporting & Measuring Impact
Evolving Role of ACOs & Clinically Integrated Networks
Sales Tactics & Management
Physician Satisfaction, Experience & Loyalty

Apply Online