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Kristin Baird, MHA, BSN, RN


The Baird Group

Kristin (Kris) Baird is a national authority on patient experience improvement, culture and leadership development. Her company, Baird Group, drives organizations to consistently deliver on their brand promise. An RN and former marketing executive, Baird has spent the past 25 years helping healthcare organizations transform culture and shape patient experience. Their mystery shopping methodology paired with operations expertise is the secret sauce for moving organizations from good to great. Baird has authored 5 books and hundreds of articles on culture, patient experience and leadership.