The role of the healthcare marketing executive is continually growing and evolving, in step with healthcare transformation. Learn what a panel of marketing leaders has to say about the latest evolution, and where the role is headed.
Amazon is jumping into healthcare in a big way. How should healthcare marketers prepare for this new competitor and disruptive force?
By integrating customer communications with donor fundraising, marketers can play an important role in the philanthropic process. Read on for five tips to get started.
More than other industries, healthcare brands gain their definition and meaning from the collective impact of a complex range of touchpoints. Orchestrating these touchpoints to bring the brand to life calls for a “Chief Coherence Officer.”
The emerging population health world offers significant opportunities for marketers and communicators to thrive as facilitators of behavior change. Working collaboratively with clinical services will yield the best results.
By taking a thoughtful, data-driven approach to email communications, marketers can boost open rates, click-throughs, and responses. Examine one system’s strategy.
Can chatbots improve the digital experience for healthcare consumers? Piedmont Healthcare thinks so. Learn more in our upcoming webinar.
EDGE 2018, the American Telemedicine Association’s annual fall forum, promises actionable market intelligence and resources for healthcare executives interested in moving virtual care forward. Learn more about the conference.
CONGRATS to Julia Balfour, LLC, recently named to the 37th Annual Inc. 5000 list of America’s fastest-growing private companies! Learn more …
How can journey mapping be used to understand, reach, and influence healthcare audiences? Explore three strategies—inspired by best practices from B2B and B2C marketers.
Marketers can and should be contributing to patient experience. Patient Journey Mapping provides a framework for doing so.
More and more, consumers are using their voices to search for information. That’s a trend that is sure to continue—and marketers need to be prepared.
With so much external technology demanding our attention in today’s world, Gopi Kallayil reminds us to not forget about the most sophisticated, complex technology we all have: our brains.
Mergers and acquisitions present some unique challenges for healthcare marketers and communicators. What does it take to ensure success? Executives who’ve “been there” offer recommendations.
Renown Health CEO Anthony Slonim, MD, is raising awareness and esteem for the Renown brand through his Twitter account and blog. Examine his approach and why it works.
Looking for ways to help your workday go a bit more smoothly? Check out a few tips from the Healthcare Marketing & Physician Strategies Summit.
The #HMPS18 hashtag generated more than 3,500 tweets and more than 12 million impressions. Check out some of our favorite tweets!
The 23rd Annual Healthcare Marketing & Physician Strategies Summit came to a close on Wednesday, May 2. Read on for some highlights from the final day.
Your colleagues back home might be wondering what you’ve been learning during the conference. That’s why we came up with a list of some easy “take home” nuggets you can share with your staff.
We woke up to snow, but ended Day One with sunshine and more than 800 attendees meditating at the end of a thought-provoking keynote by Gopi Kallayil, chief brand evangelist for Google. Read on for some highlights.