Evolution of Marketing

The Evolving Role of the Healthcare Marketing Executive

The role of the healthcare marketing executive is continually growing and evolving, in step with healthcare transformation. Learn what a panel of marketing leaders has to say about the latest evolution, and where the role is headed.

Amazon store facade

Meet Your New Competitor … Amazon

Amazon is jumping into healthcare in a big way. How should healthcare marketers prepare for this new competitor and disruptive force?

Team members nurturing fundraising and revenue growth

I Gave at the (Doctor’s) Office: Bridging the Gap Between Marketing and Fundraising

By integrating customer communications with donor fundraising, marketers can play an important role in the philanthropic process. Read on for five tips to get started.

Aligning Lights for Coherence

Every Healthcare Organization Needs a “Chief Coherence Officer”

More than other industries, healthcare brands gain their definition and meaning from the collective impact of a complex range of touchpoints. Orchestrating these touchpoints to bring the brand to life calls for a “Chief Coherence Officer.”

Population Health Management Components

The Marketer’s Role in a Population Health World

The emerging population health world offers significant opportunities for marketers and communicators to thrive as facilitators of behavior change. Working collaboratively with clinical services will yield the best results.

Computer screen with email

Strategic Marketing Communications: Getting Your Emails Read

By taking a thoughtful, data-driven approach to email communications, marketers can boost open rates, click-throughs, and responses. Examine one system’s strategy.

chatbot

Improving Your Website with AI: Get Ready for Chatbots

Can chatbots improve the digital experience for healthcare consumers? Piedmont Healthcare thinks so. Learn more in our upcoming webinar.

ATA EDGE 2018 brochure cover image

EDGE 2018: Moving Virtual Care Forward through Strategy, Design, and Inspiration

EDGE 2018, the American Telemedicine Association’s annual fall forum, promises actionable market intelligence and resources for healthcare executives interested in moving virtual care forward. Learn more about the conference.

Julia, Logan, Kristen, and Alyssa at HMPS18

Congratulations to Julia Balfour, LLC!

CONGRATS to Julia Balfour, LLC, recently named to the 37th Annual Inc. 5000 list of America’s fastest-growing private companies! Learn more …

customer decision journey concept

The New Face of Audience Journey Mapping in Healthcare

How can journey mapping be used to understand, reach, and influence healthcare audiences? Explore three strategies—inspired by best practices from B2B and B2C marketers.

5 airplanes in formation

5 Strategies for Leveraging Patient Journey Mapping to Improve Patient Experience

Marketers can and should be contributing to patient experience. Patient Journey Mapping provides a framework for doing so.

voice search graphic

Preparing Your Content for Voice

More and more, consumers are using their voices to search for information. That’s a trend that is sure to continue—and marketers need to be prepared.

unplug graphic

Healthcare Marketers: You Need to Unplug

With so much external technology demanding our attention in today’s world, Gopi Kallayil reminds us to not forget about the most sophisticated, complex technology we all have: our brains.

Men pushing puzzle pieces

5 Marketing Tips for a Successful Healthcare Merger

Mergers and acquisitions present some unique challenges for healthcare marketers and communicators. What does it take to ensure success? Executives who’ve “been there” offer recommendations.

keyboard with tweet key

An Inspirational Hospital CEO on Twitter

Renown Health CEO Anthony Slonim, MD, is raising awareness and esteem for the Renown brand through his Twitter account and blog. Examine his approach and why it works.

Happy woman jumping

3 Tips to Improve Your Workday

Looking for ways to help your workday go a bit more smoothly? Check out a few tips from the Healthcare Marketing & Physician Strategies Summit.

8 Favorite Tweets from #HMPS18

The #HMPS18 hashtag generated more than 3,500 tweets and more than 12 million impressions. Check out some of our favorite tweets!

HMPS18 Day Three: 3 Tips for Improving Your Hospital’s Brand

The 23rd Annual Healthcare Marketing & Physician Strategies Summit came to a close on Wednesday, May 2. Read on for some highlights from the final day.

Ron Tite General Session

HMPS Day Two: Show Your Team What You’re Learning

Your colleagues back home might be wondering what you’ve been learning during the conference. That’s why we came up with a list of some easy “take home” nuggets you can share with your staff.

Gopi Kallayil and others at HMPS18

HMPS Day One: 4 Challenges Healthcare Marketers and Communicators Face

We woke up to snow, but ended Day One with sunshine and more than 800 attendees meditating at the end of a thought-provoking keynote by Gopi Kallayil, chief brand evangelist for Google. Read on for some highlights.