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What Nearly 7 Million Online Reviews Say About the Doctor-Patient Relationship

Leverage this new analysis to connect more meaningfully with consumers.

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The Perfect Consumer Experience

Consumers today expect personalization in every aspect of their lives – and healthcare is no exception. For health systems, that means delivering superior service and engaging patients at a personalized level.

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Boosting Referral Rates Through Comprehensive Data

Nurturing referral relationships is a time- and resource-intensive process. Emory Healthcare increased physician referral rates and surpassed the ROI ratio goal for its physician liaison program by 27 percent.

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Welcome to the New Healthcare Strategy Alert!

Welcome to the inaugural e-newsletter from the Forum for Healthcare Strategists!

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It’s All About Communication! The Expanding Role of the Healthcare Communicator

With all of the changes happening in healthcare, the role of communicator is increasingly important for today’s healthcare marketing executives. Are you ready?

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6 Steps to Take Internal Communications from Average to Fabulous

Effective communications don’t just inform, they engage. Take your internal communications from average to fabulous with these six lessons.

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Listening to the Voice of Your Digital Customers

Understanding and measuring the experience of website visitors is the surest way to know if your site is helping or hurting your brand. Research provides some key insights.

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How Corporate Culture Shapes Communications

While companies don’t define culture (employees do) they can and should be managing it. That means taking steps to ensure alignment and support of the desired culture through actions and words.

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5 Healthcare Marketing Trends for 2018

Imagine knowing what will most significantly impact your work in the next year. Imagine knowing what will most significantly impact the healthcare industry this coming year. Would you change strategies?…

23rd Annual Healthcare Marketing & Physician Strategies Summit

Top Reasons to Attend the Healthcare Marketing & Physician Strategies Summit

Now in its 23rd year, the Healthcare Marketing & Physician Strategies Summit brings together leading marketing, strategy, digital, and physician relations executives to share real-world strategies and solutions for tackling…

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Welcome to the Wide World of Sports!

By Jeff Sofka Top marketing executives at companies like Chase, Amex, Nationwide, IBM, and Mercedes-Benz have learned how to leverage sports partnerships through decades of experience, data, and support from…

Crafting a Leading Brand Architecture Strategy

“How do the leading brands do it?” That’s a question healthcare brand leaders consistently ask about brand architecture strategy. Brand architecture—the way you organize and present your portfolio of offerings…

6 Essential Healthcare Marketing Trends You Ought to Know (and Leverage)

This summer, Franklin Street created a series of videos documenting how providers can best use six key trends for their healthcare brands. Here’s a closer look at the trends and…

How To Track And Validate Website Sales Leads By Marketing Channel

Perhaps no industry understands the value of data as well as the healthcare sector. Having the right data at the right time enables clinicians to make the best decisions possible…

A Holistic View of the Online Patient Experience

Sixth in a series of columns featuring lessons from the 22nd Healthcare Marketing & Physician Strategies Summit Healthcare marketers have many, many opportunities to connect with patients. The key is…

A Crisis Is Coming … Are You Ready?

Fifth in a series of columns featuring lessons from the 22nd Healthcare Marketing & Physician Strategies Summit If you work at a hospital or health system, it’s inevitable: If it…

How to Make Your Ad Campaign Better

Fourth in a series of columns featuring lessons from the 22nd Healthcare Marketing & Physician Strategies Summit Essentia Health wanted to soften its brand. Take a more visionary approach. Get…

Teach Your Doctors How to Talk to Patients

Third in a series of columns featuring lessons from the 22nd Healthcare Marketing & Physician Strategies Summit Patients assume your doctors know what they’re doing. But what they want is…

A Manifesto: You’re the Marketer—Not Your Doctors

Second in a series of columns featuring lessons from the 22nd Healthcare Marketing & Physician Strategies Summit Patients deserve transparency. That’s what Matt Gove, chief consumer officer at Piedmont Health,…

Why You Should Take Your Patients Out for Breakfast

First in a series of columns featuring lessons from the 22nd Healthcare Marketing & Physician Strategies Summit As healthcare marketers, we think we know what our patients want. We make…