When it comes to customer loyalty in healthcare, relationships matter. Going OFFLINE can help marketers build the right relationships.

Building and sustaining relationships with referring physicians is a must for healthcare organizations today. Leaders are looking for new and innovative ways to master the challenges.

Disrupting healthcare starts with understanding the basic building blocks of change and how others have responded to competitive disruption with new business, operating, and service experience models of their own. Among the building blocks are three major technology forces.

Whether you’re using chatbots or a voice interface, conversing with your users lets you better understand their motivations—and, ultimately, create better outcomes for you and your customers.

What’s the best way to get physicians engaged in organizational initiatives? A targeted communications strategy is one crucial element. Here are 6 lessons.

Voice will change the delivery of care, and it begins with content. A new eBook will help you prepare.

The role of the healthcare marketing executive is continually growing and evolving, in step with healthcare transformation. Learn what a panel of marketing leaders has to say about the latest evolution, and where the role is headed.

Amazon is jumping into healthcare in a big way. How should healthcare marketers prepare for this new competitor and disruptive force?

By integrating customer communications with donor fundraising, marketers can play an important role in the philanthropic process. Read on for five tips to get started.

More than other industries, healthcare brands gain their definition and meaning from the collective impact of a complex range of touchpoints. Orchestrating these touchpoints to bring the brand to life calls for a “Chief Coherence Officer.”

The emerging population health world offers significant opportunities for marketers and communicators to thrive as facilitators of behavior change. Working collaboratively with clinical services will yield the best results.

By taking a thoughtful, data-driven approach to email communications, marketers can boost open rates, click-throughs, and responses. Examine one system’s strategy.

Can chatbots improve the digital experience for healthcare consumers? Piedmont Healthcare thinks so. Learn more in our upcoming webinar.

EDGE 2018, the American Telemedicine Association’s annual fall forum, promises actionable market intelligence and resources for healthcare executives interested in moving virtual care forward. Learn more about the conference.

CONGRATS to Julia Balfour, LLC, recently named to the 37th Annual Inc. 5000 list of America’s fastest-growing private companies! Learn more …

How can journey mapping be used to understand, reach, and influence healthcare audiences? Explore three strategies—inspired by best practices from B2B and B2C marketers.

Marketers can and should be contributing to patient experience. Patient Journey Mapping provides a framework for doing so.

More and more, consumers are using their voices to search for information. That’s a trend that is sure to continue—and marketers need to be prepared.

With so much external technology demanding our attention in today’s world, Gopi Kallayil reminds us to not forget about the most sophisticated, complex technology we all have: our brains.

Mergers and acquisitions present some unique challenges for healthcare marketers and communicators. What does it take to ensure success? Executives who’ve “been there” offer recommendations.