Mergers and acquisitions present some unique challenges for healthcare marketers and communicators. What does it take to ensure success? Executives who’ve “been there” offer recommendations.
Renown Health CEO Anthony Slonim, MD, is raising awareness and esteem for the Renown brand through his Twitter account and blog. Examine his approach and why it works.
Can chatbots improve the digital experience for healthcare consumers? Piedmont Healthcare thinks so.
Looking for ways to help your workday go a bit more smoothly? Check out a few tips from the Healthcare Marketing & Physician Strategies Summit.
The #HMPS18 hashtag generated more than 3,500 tweets and more than 12 million impressions. Check out some of our favorite tweets!
The 23rd Annual Healthcare Marketing & Physician Strategies Summit came to a close on Wednesday, May 2. Read on for some highlights from the final day.
Your colleagues back home might be wondering what you’ve been learning during the conference. That’s why we came up with a list of some easy “take home” nuggets you can share with your staff.
We woke up to snow, but ended Day One with sunshine and more than 800 attendees meditating at the end of a thought-provoking keynote by Gopi Kallayil, chief brand evangelist for Google. Read on for some highlights.
Healthcare is beginning to recognize the value consumers place on easily accessible and transparent information and services. Leverage this new analysis to connect more meaningfully with consumers.
Consumers today expect personalization in every aspect of their lives – and healthcare is no exception. For health systems, that means delivering superior service and engaging patients at a personalized level.
Nurturing referral relationships is a time- and resource-intensive process. Emory Healthcare increased physician referral rates and surpassed the ROI ratio goal for its physician liaison program by 27 percent.
Welcome to the inaugural e-newsletter from the Forum for Healthcare Strategists!
With all of the changes happening in healthcare, the role of communicator is increasingly important for today’s healthcare marketing executives. Are you ready?
Effective communications don’t just inform, they engage. Take your internal communications from average to fabulous with these six lessons.
Understanding and measuring the experience of website visitors is the surest way to know if your site is helping or hurting your brand. Research provides some key insights.
While companies don’t define culture (employees do) they can and should be managing it. That means taking steps to ensure alignment and support of the desired culture through actions and words.
Imagine knowing what will most significantly impact your work in the next year. Imagine knowing what will most significantly impact the healthcare industry this coming year. Would you change strategies?…
Now in its 23rd year, the Healthcare Marketing & Physician Strategies Summit brings together leading marketing, strategy, digital, and physician relations executives to share real-world strategies and solutions for tackling…
By Jeff Sofka Top marketing executives at companies like Chase, Amex, Nationwide, IBM, and Mercedes-Benz have learned how to leverage sports partnerships through decades of experience, data, and support from…
“How do the leading brands do it?” That’s a question healthcare brand leaders consistently ask about brand architecture strategy. Brand architecture—the way you organize and present your portfolio of offerings…