A Manifesto: You’re the Marketer—Not Your Doctors

Second in a series of columns featuring lessons from the 22nd Healthcare Marketing & Physician Strategies Summit Patients deserve transparency. That’s what Matt Gove, chief consumer officer at Piedmont Health, tells his C-suite and doctors. Actually, he doesn’t really tell them. He demands it. “I believe that marketers are responsible for the relationship that patients…

Why You Should Take Your Patients Out for Breakfast

First in a series of columns featuring lessons from the 22nd Healthcare Marketing & Physician Strategies Summit As healthcare marketers, we think we know what our patients want. We make assumptions. We look at data. We’re “experts” in our field. And then, we dish out the messages through social media, TV, print, radio, and billboards—presuming…

HMPS17 Preview: When CRM and PRM Join Forces

All healthcare organizations can benefit from a more holistic view into their markets. It is only when customer relationship management (CRM) and physician referral management (PRM) join forces that total information awareness can truly be attained. Indeed, powerful results can be achieved when consumer data from a CRM and physician data from a PRM are…

5 Ways to Explore Austin During the Summit

We’re thrilled to be heading out to Austin this year for our annual Healthcare Marketing & Physician Strategies Summit. Yee-haw! It’s a great city to go exploring—and we know that after so many back-to-back sessions, you might feel an itch to see what’s out there. Here’s a look at some things you can check out…

HMPS17 Preview: Transforming Marketing at Wake Forest Baptist Health

Leaders at Wake Forest Baptist Health recognized the need to transform marketing for the North Carolina-based integrated health system. In the past, the marketing team only executed traditional campaigns: mass mailings; TV, radio, and out-of-home advertising; and direct mail. While the service lines never complained about the results—in fact, physicians liked seeing their faces on…

Internet Marketing Lead Generation: How Does Your Strategy Stack Up?

Creating a strong Internet marketing campaign is a lot like creating a treatment plan for a patient—certain elements have to be there, but they all have to work in connection with each other. Prescribing medication on its own isn’t an effective treatment unless the patient makes certain lifestyle changes to lead a healthier lifestyle, or…

Announcing Co-Chairs for the Healthcare Marketing & Physician Strategies Summit

The Forum for Healthcare Strategists is pleased to announce that three nationally-recognized healthcare executives will serve as Co-Chairs for the upcoming Healthcare Marketing & Physician Strategies Summit, May 8-10, 2017, at the JW Marriott, Austin, TX. The Co-Chairs are: Suzanne Hendery Chief Marketing Officer & Vice President Renown Health (Reno, NV) Carol Koenecke-Grant Vice President,…

Physician Search: Is Your Digital Front Door Open or Closed?

By Amanda Bury Managing Director of Healthcare SIM Partners About seven out of 10 Internet users look for medical care online, and often that search involves finding a physician. It’s a process that’s not always easy, but one that healthcare organizations can facilitate by incorporating valuable new features into their online physician directories. Online directories…

Video Highlights from the Healthcare Marketing & Physician Strategies Summit

More than 750 healthcare marketing, strategy, and physician relations executives attended the Healthcare Marketing & Physician Strategies Summit in Chicago this past May. Check out what some of them had to say. And, plan to join us at the 2017 Summit — May 8-10, 2017, in Austin, Texas! We’re hard at work on the agenda…

Welcome to the Newest Forum Members!

The Forum for Healthcare Strategists recently welcomed the following new members: Nadine Baarstad; VP, Client Development; Wax Communications Stacy Baker; Account Supervisor; abc Creative Intelligence Polly Darte; Director, Social Media, Public and Media Relations; University Hospitals (Cleveland, OH) Liz DeForest; Account Director; Bliss Integrated Communication Melissa Krause; Director, Strategic Marketing; CHRISTUS Santa Rosa Health System…