More Than a Billboard: What You Need to Know About Today’s Patient Experience

It’s no secret that healthcare marketing is more than a billboard or a tagline. It’s about delivering an experience that exceeds patient and caregiver expectations—and translates into positive word of mouth and defines your brand. The first step toward doing so is understanding the current experience.

For healthcare consumers, there’s nothing scarier than a health crisis that affects a loved one. For the caregivers, the next steps are often clouded by fear and confusion. Even for those who work within the healthcare system, navigating care can seem daunting.

Join seasoned healthcare executives Ahava Leibtag and Dean Browell as they share their personal experiences and discuss practical ways you can help caregivers navigate their new realities.