Crafting a Leading Brand Architecture Strategy

Tuesday, August 8 11:30AM - 12:30PM (CDT)


This webinar was recorded on August 8, 2017. Forum members may view the recording here. Non-members may purchase for $95. You will receive a link to the recording within 24 hours.


Health system brand architectures often turn into a tangled collection of names, logos, and co-brands over time. Not only does the brand become complex and expensive to manage, consumers find it difficult to understand and navigate the organization’s services and offerings. In this webinar, you’ll learn how to move from complexity to clarity and create a cohesive brand architecture for your organization. Dive into brand architecture’s most critical challenges — such as partnerships, affiliations, physician practices, children’s services, donor naming, and service lines — and get advice to help you:

  • Understand the elements of a hard-working, cohesive brand architecture
  • Navigate turbulent waters internally and externally
  • Elevate brand architecture to align and optimize with business strategy

Learn the keys to navigating internal politics and creating a brand architecture that aligns with your business strategy and communicates clearly to consumers.