Facebook for Accountable Care Marketing

$100.00

Most healthcare marketers understand that social media is a valuable channel for marketing.

Description

Most healthcare marketers understand that social media is a valuable channel for marketing.  What they may not realize is that it can also be a valuable tool for changing behaviors and managing patient health.  This webinar will examine strategies and case studies that leverage the latest Facebook marketing techniques to not only drive business objectives but also help manage population health.  Join Matt Gove, Chief Consumer Officer, Piedmont Healthcare; Rachel Elam, Market Development Lead, Facebook; Michael Sengbusch, SVP, Product Development, Influence Health; and Moderator Karen Corrigan, CEO, Corrigan Partners and learn:

  • Why Facebook works for accountable care marketing
  • How Piedmont Healthcare successfully used Facebook to promote and schedule preventative heart screenings – and how Facebook outperformed all other channels
  • Tips on the latest Facebook marketing features