Going Mobile: Meeting Audiences Where They Are

$100.00

In today’s world, your audiences, both internal and external, increasingly want to be reached on their mobile devices.

Description

In today’s world, your audiences, both internal and external, increasingly want to be reached on their mobile devices.  There are now more mobile devices in the world than there are people, and in the US, more than half of time spent accessing digital media is done via a mobile phone or tablet.  In this Webinar, you’ll hear from two healthcare organizations that get more than 55 percent of their website traffic from mobile devices.  Join Edward Bennett, Director Web & Digital Services, University of Maryland Medical Center; Neal Linkon, Director, Digital Engagement, Children’s Hospital of Wisconsin; and Moderator Daniel Fell, President & CEO, Neathawk Dubuque & Packett and discover how these organizations are improving reach and engagement through:

  • A mobile first philosophy, and the development of fully responsive websites
  • Mobile apps designed to enhance the patient experience, assist with physician referrals and physician-to-physician connections, and provide easy access to hospital-specific as well as general health information

Learn when it might make sense to build an app, and explore various mobile apps and platforms.