Innovating the Digital Healthcare Consumer Experience

Thursday, November 16, 2017 12:00 - 1:00PM (CST)


This webinar was recorded on November 16, 2017. Forum members may view the recording here. Non-members may purchase for $95. You will receive a link to the recording within 24 hours.


Digital tools and technologies are transforming the experience for consumers across industries—and healthcare is no exception. Are your organization’s digital initiatives meeting consumers’ expectations? In this webinar, sponsored by Binary Fountain, you’ll hear how Providence St. Joseph Health is innovating the digital consumer experience for the 3 million patients it serves annually. The webinar will also examine:

  • The digital healthcare trends marketers need to plan for and act on to stay ahead of the consumer curve.
  • What would Amazon do? Hear lessons for adapting the e-commerce model for finding and booking physician appointments.
  • Providence’s approach to scaling the consumer experience to increase patient acquisition and retention.

Speakers: Shweta Ponnappa, Vice President, Digital Marketing, Providence St. Joseph Health (Seattle, WA) and Aaron Clifford, Senior Vice President of Marketing, Binary Fountain