Reputation Management: From the Marketing Department to the C-Suite

Wednesday, December 14 12:00 - 1:00PM (CST)


This webinar was recorded on December 14, 2016. Forum members may view the recording here. Non-members may purchase for $95. You will receive a link to the recording within 24 hours.


Online reputation management is about more than managing the organization’s brand or increasing SEO, it also can have a crucial impact on patient experience. Healthcare marketing executives are now sharing online patient feedback with chief medical officers, chief nursing officers, and other clinical leaders, using it as a source of patient experience intelligence and an agent for operational change. In this complimentary webinar, sponsored by Binary Fountain, three healthcare marketing innovators will share their experiences and advice on using online feedback to:

• identify trends and potential problem areas to drive patient experience improvements
• increase patient, leadership, and physician engagement in reputation management
• elevate marketing’s visibility in impacting the patient experience
• extend ROI focus to include “ROE” — Return on Engagement

Learn what feedback the C-suite values, and tips and strategies for elevating the value of reputation management in your organization!