Revitalizing Physician Relations: Hitting Your Stride with Referral Growth

Thursday, July 28 11:30AM - 12:30PM (CDT)


This webinar was recorded on July 28, 2016.


Odds are you already understand the importance of physician relations, and your day-to-day operations are rolling along.  But are your referral gains all they could be?  Is your department optimally positioned for growth in an increasingly complex healthcare landscape?  In this webinar, you’ll hear strategies for revitalizing your physician relations function, including how AMITA Health reconfigured the business development approach that supports service lines, employed medical group initiatives, and physician outreach to enhance the tactical sales and planning process . Join Marcy Traxler, VP of Business Development, AMITA Health; Susan Boydell, Partner, Barlow/McCarthy; and Moderator Krystal Guerra, VP Marketing, Marketware and learn how to:

  • Analyze the strengths and weaknesses of your referral program
  • Master the challenges of engaging new physicians, consolidating teams, and adapting to new referral networks in the face of new affiliations
  • Track ROI through data-driven technology

Don’t miss this opportunity to fine tune your processes and optimize ares of physician alignment!

This webinar was sponsored by Marketware.