No matter the method of engagement–web, mobile, email, social, chat, or text–digital marketing strategies should optimize targeting effectiveness while maximizing patient experience. In this webinar, you’ll hear how Tampa General Hospital leveraged proven consumer marketing principles coupled with emerging technology methods to launch a breakthrough customer engagement solution. Join Rich Phillips, Chief Technology Officer, Tampa General Hospital; Chris Behan, President, Socius Marketing; and Moderator Karen Corrigan, CEO, Corrigan Partners and learn how to:
- Implement the three Ps of digital engagement — Patient-centric, Personalized, and Prompt
- Identify and optimize key digital moments of truth as part of the conversion funnel
- Apply principles of lifetime value to persona management, calls-to-action, and data-driven funnel management
Explore best practices and technologies for improving the online patient journey!
This webinar is sponsored by Socius Marketing.