2018 Summit Call for Speakers
The Call for Speakers is now closed. If you submitted a proposal, you will be notified about the status of your proposal by mid-December.
The Summit is an opportunity for healthcare marketing, strategy, and physician relations executives to share “best practices” and network with colleagues from hospitals, health systems, academic medical centers, medical groups, and health plans. The Summit continues a tradition of identifying important healthcare marketing and physician relationship challenges and tackling them head-on. More than 800 attendees are expected.
Submission Deadline: Proposals were due Monday, July 31, 2017. Accepted presenters will be notified via email by mid-December.
Presentations Must Meet the Following General Criteria
• Advanced strategies, targeted to a senior level audience.
• Current project in place with reportable results, rather than recently implemented projects. Sessions focused on advanced strategies and/or
emerging technologies are of interest.
• Original material unencumbered by copyright, trademark, or intellectual property restrictions.
• Should include at least one presenter from a provider organization; proposals that include only consultants, vendors, or agencies are
considerably less likely to be accepted.
• Sessions must be educational in focus and should not focus on proprietary technologies, strategies, or systems.
Topics of Interest Include
Patient Acquisition & Growth Strategies
Replicating Accountable Care & Population Health Models
Innovation: Improving Access, Convenience & Service
Mergers, Affiliations & Health Plan Partnerships: Strategy & Marketing
Ambulatory Care, Telecare & Retail Strategies
Marketing Audits/Marketing Plans
Service Line Strategies
Customer Communication & Engagement
Creative Approaches to Messaging
Wellness Approaches & Population Health
Innovative Advertising Strategies
Garnering Internal Support/Selling Your Ideas
Internal & External Communication
Improving Customer/Patient Experience
Interactive & Digital Strategies
Contact Center/Call Center Strategies
Transparency, Ratings & Reputation Management
Digital Marketing: SEO, SEM, “Near Me” Search
Developing & Implementing a Mobile Strategy
Content Marketing/Brand Journalism
Social Media, Video & Interactive Tools
Social Networking/Online Communities
Digital Engagement: Patient Portals/Online Appointments/eVisits
Improving Online Experience: Personas, Design & Usability
Intranets: Engaging Employees
Next Generation Wearables
Physician Marketing / Physician Strategy
Marketing To, With & For Physicians
Practice Marketing/Marketing Employed Physicians
Physician Search/Physician Directories/Online Ratings
Outreach, Communications & Education
Physician Employment: Success Strategies
Transitioning to Value-Based Models
New Payment Models: Impact of MACRA & Bundled Payments
Network Development, Alignment & Growth
Physician Recruitment & Retention Strategies
Analytics, Data & Measurement
Big Data Analytics/Business Intelligence
CRM/PRM: Fundamentals & Innovative Uses
Data Mining & Targeted Business Development
Predictive Analytics & Propensity Modeling
Marketing Metrics & Analytics: Measuring Performance & ROI
Data-Driven Marketing & Communications/Precision Marketing
Scorecards & Dashboards: Reporting Marketing Results
Block Chain Technology: Implications for Healthcare
Physician Relations / Sales
Referral Leakage & “Keepage”
ROI & Dashboards: Tracking, Reporting & Measuring Impact
Evolving Role of ACOs & Clinically Integrated Networks
Sales Tactics & Management
Physician Satisfaction, Experience & Loyalty