2020 Summit Call for Speakers

The Call for Speakers is now closed, and agenda development is underway. If you have an idea for a session, please email us.

The Healthcare Marketing & Physician Strategies Summit is an opportunity for healthcare marketing, strategy, and physician relations executives to share “best practices” and network with colleagues from hospitals, health systems, academic medical centers, medical groups, and health plans. The 2020 Summit continues a 25-year tradition of identifying important healthcare marketing and physician relationship challenges and tackling them head-on. More than 850 attendees are expected. Join us in our 25th Celebration and help us shape this premier Summit for senior-level healthcare marketing and strategy leaders!

Accepted presenters will be notified via email by late December.

Presentations Must Meet the Following General Criteria

Advanced strategies, targeted to a senior level audience.
• Current project in place with reportable results, rather than recently implemented projects. Sessions focused on advanced strategies and/or emerging technologies are of interest.
Original material unencumbered by copyright, trademark, or intellectual property restrictions.

• Should include at least one presenter from a  hospital, health system, medical group, or other healthcare provider organization. Proposals that include only consultants, vendors, or agencies are very rarely accepted.
• Sessions must be educational in focus and should not focus on proprietary technologies, strategies, or systems.

Topics of Interest Include

Strategic Marketing

Patient Acquisition & Growth Strategies
Mergers, Affiliations & Health Plan Partnerships: Strategy & Marketing
Ambulatory Care, Telecare & Retail Strategies
Innovation: Improving Access, Convenience & Service
Market Research & Consumer Insights
Service Line Strategies
Marketing Audits/Marketing Plans/Reassessing Your Marketing Department
Replicating Accountable Care & Population Health Models

Customer Communication & Engagement

After the Merger: Shaping the Culture
Creative Approaches to Messaging
Personalized Marketing
Wellness Approaches & Population Health
Innovative Advertising Strategies
Garnering Internal Support/Selling Your Ideas
Internal & External Communication
Crisis Communication/Management
Improving Customer/Patient Experience
Introducing Humor into Your Organization

Interactive & Digital Strategies

Patient Journey Mapping
Contact Center/Call Center Strategies
Transparency, Ratings & Reputation Management
Digital Marketing: SEO, SEM, “Near Me” Search
Developing & Implementing a Mobile Strategy
Content Marketing/Content Strategy
Social Media, Video & Interactive Tools
Social Networking/Online Communities
Patient Portals/Online Appointments/eVisits
Improving Online Experience: Personas, Design & Usability
Website Redesign
Voice Search/Chatbots/AI

Analytics, Data & Measurement

Artificial Intelligence & Machine Learning
Big Data Analytics/Business Intelligence
CRM/PRM: Fundamentals & Innovative Uses
Data Mining & Targeted Business Development
Marketing Automation
Predictive Analytics & Propensity Modeling
Marketing Metrics & Analytics: Measuring Performance & ROI
Data-Driven Marketing & Communications/Precision Marketing
Scorecards & Dashboards: Reporting Marketing Results
Block Chain Technology: Implications for Healthcare

Physician Marketing / Physician Strategy

Marketing To, With & For Physicians
Practice Marketing/Marketing Employed Physicians
Physician Search/Physician Directories/Online Ratings
Messaging Strategies
Outreach, Communications & Education
Physician Employment: Success Strategies
Transitioning to Value-Based Models
Adapting to New Payment Models
Network Development, Alignment & Growth
Recruitment, Retention & Onboarding Strategies


Physician Relations / Sales

Referral Leakage & “Keepage”
Referral Development
ROI & Dashboards: Tracking, Reporting & Measuring Impact
Evolving Role of ACOs & Clinically Integrated Networks
Sales Tactics & Management
Physician Satisfaction, Experience & Loyalty

The Call for Speakers is closed. Please contact the Forum with session ideas.