HMPS 2021

April 19-21, 2021

The Healthcare Marketing & Physician Strategies Summit (HMPS) is an opportunity for healthcare marketing, communications, digital, and physician relations executives to share “best practices” and network with colleagues. The 2021 Summit continues a 26-year tradition of identifying important healthcare marketing, communications, digital, and physician relationship challenges and tackling them head-on.

Help us shape this premier Summit for senior-level healthcare marketing and strategy leaders!

Speaker proposals are due by October 16, 2020. Accepted presenters will be notified via email by late-December.


Download the Call for Speakers

Presentations Must Meet the Following General Criteria

Advanced strategies, targeted to a senior level audience.
• Current project in place with reportable results, rather than recently implemented projects. Sessions focused on advanced strategies and/or emerging technologies are of interest.
Original material unencumbered by copyright, trademark, or intellectual property restrictions.

Must include at least one presenter from a  hospital, health system, medical group, or other healthcare provider organization. Proposals that include only consultants, vendors, or agencies are very rarely accepted.
• Sessions must be educational in focus and should not focus on proprietary technologies, strategies, or systems.

Topics of Interest Include

Strategic Marketing

Patient Acquisition & Growth Strategies
Mergers, Affiliations & Partnerships: Strategy & Marketing
Telehealth/Virtual Care
Ambulatory & Retail Strategies
Recovering Volume Post-COVID-19
Innovation: Improving Access, Convenience & Service
Market Research & Consumer Insights
Service Line Strategies
Replicating Accountable Care & Population Health Models
Marketing Audits/Marketing Plans/Reassessing Your Marketing Department

Communication & Engagement

Crisis Communication/Management: Lessons from COVID-19
Establishing & Maintaining Trust
Communicating Safety & Quality
Internal & External Communication
Communication in a Virtual World
Creative Approaches to Messaging
Personalized Marketing
Wellness Approaches & Population Health
Innovative Advertising Strategies
Garnering Internal Support/Selling Your Ideas
Improving Customer/Patient Experience
Introducing Humor into Your Organization

Interactive & Digital Strategies

Contact Center/Call Center Strategies
Transparency, Ratings & Reputation Management
Digital Marketing: SEO, SEM, “Near Me” Search
Voice Technologies & Chatbots
Developing & Implementing a Mobile Strategy
Content Marketing/Content Strategy
Social Media, Video & Interactive Tools
Social Networking/Online Communities
Patient Journey Mapping
Patient Portals/Online Appointments/ eVisits
Improving Online Experience: Personas, Design & Usability
Intranets: Engaging Employees
Website Redesign
Next Generation Wearables

Analytics, Data & Measurement

Artificial Intelligence & Machine Learning
Big Data Analytics/Business Intelligence
CRM/PRM: Fundamentals & Innovative Uses
Data Mining & Targeted Business Development
Marketing Automation
Predictive Analytics & Propensity Modeling
Marketing Metrics & Analytics: Measuring Performance & ROI
Data-Driven Marketing & Communications/Precision Marketing
Scorecards & Dashboards: Reporting Marketing Results
Block Chain Technology: Implications for Healthcare

Physician Marketing & Strategy

Marketing To, With & For Physicians
Practice Marketing/Marketing Employed Physicians
Physician Search/Physician Directories/Online Ratings
Messaging Strategies
Virtual Strategies for Outreach & Engagement
Physician Employment: Success Strategies
Transitioning to Value-Based Models
Network Development, Alignment & Growth
Recruitment, Retention & Onboarding
Practice Marketing/Marketing Employed Physicians

Physician Relations & Sales

Referral Leakage & “Keepage”
Referral Development
ROI & Dashboards: Tracking, Reporting & Measuring Impact
Virtual Meeting Strategies
Sales Tactics & Management
Physician Satisfaction, Experience & Loyalty

Apply to Speak