Summit

HMPS 2021

April 19-21, 2021

The Healthcare Marketing & Physician Strategies Summit (HMPS) is an opportunity for healthcare marketing, communications, digital, and physician relations executives to share “best practices” and network with colleagues. The 2021 Summit continues a 26-year tradition of identifying important healthcare marketing, communications, digital, and physician relationship challenges and tackling them head-on.

Help us shape this premier Summit for senior-level healthcare marketing and strategy leaders!

Speaker proposals are due by November 16, 2020. Accepted presenters will be notified via email by late January 2021.

APPLY ONLINE

Download the Call for Speakers

Presentations Must Meet the Following General Criteria

Advanced strategies, targeted to a senior level audience.
• Current project in place with reportable results, rather than recently implemented projects. Sessions focused on advanced strategies and/or emerging technologies are of interest.
Original material unencumbered by copyright, trademark, or intellectual property restrictions.

Must include at least one presenter from a  hospital, health system, medical group, or other healthcare provider organization. Proposals that include only consultants, vendors, or agencies are very rarely accepted.
• Sessions must be educational in focus and should not focus on proprietary technologies, strategies, or systems.

Topics of Interest Include

Strategic Marketing

Patient Acquisition & Growth Strategies
Mergers, Affiliations & Partnerships: Strategy & Marketing
Telehealth/Virtual Care
Ambulatory & Retail Strategies
Recovering Volume Post-COVID-19
Innovation: Improving Access, Convenience & Service
Market Research & Consumer Insights
Service Line Strategies
Replicating Accountable Care & Population Health Models
Marketing Audits/Marketing Plans/Reassessing Your Marketing Department

Communication & Engagement

Crisis Communication/Management: Lessons from COVID-19
Establishing & Maintaining Trust
Communicating Safety & Quality
Branding/Rebranding
Internal & External Communication
Communication in a Virtual World
Creative Approaches to Messaging
Personalized Marketing
Wellness Approaches & Population Health
Innovative Advertising Strategies
Garnering Internal Support/Selling Your Ideas
Improving Customer/Patient Experience
Introducing Humor into Your Organization

Interactive & Digital Strategies

Contact Center/Call Center Strategies
Transparency, Ratings & Reputation Management
Digital Marketing: SEO, SEM, “Near Me” Search
Voice Technologies & Chatbots
Developing & Implementing a Mobile Strategy
Content Marketing/Content Strategy
Social Media, Video & Interactive Tools
Social Networking/Online Communities
Patient Journey Mapping
Patient Portals/Online Appointments/ eVisits
Improving Online Experience: Personas, Design & Usability
Intranets: Engaging Employees
Website Redesign
Next Generation Wearables

Analytics, Data & Measurement

Artificial Intelligence & Machine Learning
Big Data Analytics/Business Intelligence
CRM/PRM: Fundamentals & Innovative Uses
Data Mining & Targeted Business Development
Marketing Automation
Predictive Analytics & Propensity Modeling
Marketing Metrics & Analytics: Measuring Performance & ROI
Data-Driven Marketing & Communications/Precision Marketing
Scorecards & Dashboards: Reporting Marketing Results
Block Chain Technology: Implications for Healthcare

Physician Marketing & Strategy

Marketing To, With & For Physicians
Practice Marketing/Marketing Employed Physicians
Physician Search/Physician Directories/Online Ratings
Co-Marketing/Branding
Messaging Strategies
Virtual Strategies for Outreach & Engagement
Physician Employment: Success Strategies
Transitioning to Value-Based Models
Network Development, Alignment & Growth
Recruitment, Retention & Onboarding
Practice Marketing/Marketing Employed Physicians

Physician Relations & Sales

Referral Leakage & “Keepage”
Referral Development
ROI & Dashboards: Tracking, Reporting & Measuring Impact
Virtual Meeting Strategies
Sales Tactics & Management
Physician Satisfaction, Experience & Loyalty

Apply to Speak