Call for Speakers


The 27th Annual Healthcare Marketing & Physician Strategies Summit (HMPS22) will take place May 16-18, 2022, at The Grand America Hotel in Salt Lake City. The Summit continues a 27-year tradition of identifying important healthcare marketing, communications, digital, and physician relationship challenges and tackling them head-on. Help us shape this premier educational and networking opportunity for senior-level healthcare marketing, communications, digital, and physician relations executives!



Submit your proposal by October 29, 2021!

Presentations Must Meet the Following General Criteria

Advanced strategies, targeted to a senior level audience.
• Current project in place with reportable results, rather than recently implemented projects. Sessions focused on advanced strategies and/or emerging technologies are of interest.
Original material unencumbered by copyright, trademark, or intellectual property restrictions.

Must include at least one presenter from a hospital, health system, medical group, or other healthcare provider organization. Proposals that include only consultants, vendors, or agencies are very rarely accepted.
• Sessions must be educational in focus and should not focus on proprietary technologies, strategies, or systems or directly promote any products and/or services.

Topics of Interest Include

Strategic Marketing

Patient Acquisition, Growth & Recovering Volume
Mergers, Affiliations & Partnerships: Strategy & Marketing
Telehealth/Virtual Care
Ambulatory & Retail Strategies
Innovation: Improving Access, Convenience & Service
Market Research & Consumer Insights
Experiential Marketing
Service Line Strategies
Replicating Accountable Care & Population Health Models
Marketing Audits/Marketing Plans/Reassessing Your  Marketing Department

Communication & Engagement

Crisis Communication & Management
Establishing & Maintaining Trust
Communicating Safety & Quality
Workforce Issues: Recruitment, Communication & Culture for a Hybrid Workforce
Communication in a Virtual World
Creative Approaches to Messaging
Diversity and Inclusion in Healthcare: The Communicator’s Role
Addressing Systemic Bias & Healthcare Inequities
Personalized Marketing
Wellness Approaches & Population Health
Innovative Advertising Strategies
Garnering Internal Support/Selling Your Ideas
Improving Customer/Patient Experience

Interactive & Digital Strategies

Contact Center/Call Center Strategies
Transparency, Ratings & Reputation Management
Digital Marketing: SEO, SEM, “Near Me” Search
Voice Technologies & Chatbots
Developing & Implementing a Mobile Strategy
Content Marketing/Content Strategy
Intranets: Engaging Employees
Social Media, Video & Interactive Tools
Social Networking/Online Communities
Patient Portals/Online Appointments/eVisits
Improving Online Experience: Personas, Design & Usability
Website Redesign
Next Generation Wearables

Analytics, Data & Measurement

Artificial Intelligence & Machine Learning
Big Data Analytics/Business Intelligence
CRM/PRM: Fundamentals & Innovative Uses
Data Mining & Targeted Business Development
Marketing Automation
Predictive Analytics & Propensity Modeling
Marketing Metrics & Analytics: Measuring Performance & ROI
Data-Driven Marketing & Communications/Precision Marketing
Scorecards & Dashboards: Reporting Marketing Results

Physician Marketing & Strategy

Marketing To, With & For Physicians
Practice Marketing/Marketing Employed Physicians
Physician Search/Physician Directories/Online Ratings
Messaging Strategies
Virtual & Hybrid Models for Outreach & Engagement
Physician Employment: Success Strategies
Network Development, Alignment & Growth
Recruitment, Retention & Onboarding
Transitioning to Value-Based Models

Physician Relations & Sales

Referral Leakage & “Keepage”
Referral Development
ROI & Dashboards: Tracking, Reporting & Measuring Impact
Onsite/Virtual/Hybrid Visits & Meeting Strategies
Sales Tactics & Management
Proving Value to C-Suite
Internal Positioning & Collaboration
Physician Satisfaction, Experience & Loyalty

Apply to Speak