Summit

Call for Speakers for HMPS22

May 16-18, 2022

The 27th Annual Healthcare Marketing & Physician Strategies Summit (HMPS22) will take place May 16-18, 2022, at The Grand America Hotel in Salt Lake City. The Summit continues a 27-year tradition of identifying important healthcare marketing, communications, digital, and physician relationship challenges and tackling them head-on. Help us shape this premier educational and networking opportunity for senior-level healthcare marketing, communications, digital, and physician relations executives!

APPLY ONLINE

DOWNLOAD CALL FOR SPEAKERS 2022

Submit your proposal by October 22, 2021!

Presentations Must Meet the Following General Criteria

Advanced strategies, targeted to a senior level audience.
• Current project in place with reportable results, rather than recently implemented projects. Sessions focused on advanced strategies and/or emerging technologies are of interest.
Original material unencumbered by copyright, trademark, or intellectual property restrictions.

Must include at least one presenter from a hospital, health system, medical group, or other healthcare provider organization. Proposals that include only consultants, vendors, or agencies are very rarely accepted.
• Sessions must be educational in focus and should not focus on proprietary technologies, strategies, or systems or directly promote any products and/or services.

Topics of Interest Include

Strategic Marketing

Patient Acquisition, Growth & Recovering Volume
Mergers, Affiliations & Partnerships: Strategy & Marketing
Telehealth/Virtual Care
Ambulatory & Retail Strategies
Innovation: Improving Access, Convenience & Service
Market Research & Consumer Insights
Experiential Marketing
Service Line Strategies
Replicating Accountable Care & Population Health Models
Marketing Audits/Marketing Plans/Reassessing Your  Marketing Department

Communication & Engagement

Crisis Communication & Management
Establishing & Maintaining Trust
Communicating Safety & Quality
Branding/Rebranding
Workforce Issues: Recruitment, Communication & Culture for a Hybrid Workforce
Communication in a Virtual World
Creative Approaches to Messaging
Diversity and Inclusion in Healthcare: The Communicator’s Role
Addressing Systemic Bias & Healthcare Inequities
Personalized Marketing
Wellness Approaches & Population Health
Innovative Advertising Strategies
Garnering Internal Support/Selling Your Ideas
Improving Customer/Patient Experience

Interactive & Digital Strategies

Contact Center/Call Center Strategies
Transparency, Ratings & Reputation Management
Digital Marketing: SEO, SEM, “Near Me” Search
Voice Technologies & Chatbots
Developing & Implementing a Mobile Strategy
Content Marketing/Content Strategy
Intranets: Engaging Employees
Social Media, Video & Interactive Tools
Social Networking/Online Communities
Patient Portals/Online Appointments/eVisits
Improving Online Experience: Personas, Design & Usability
Website Redesign
Next Generation Wearables

Analytics, Data & Measurement

Artificial Intelligence & Machine Learning
Big Data Analytics/Business Intelligence
CRM/PRM: Fundamentals & Innovative Uses
Data Mining & Targeted Business Development
Marketing Automation
Predictive Analytics & Propensity Modeling
Marketing Metrics & Analytics: Measuring Performance & ROI
Data-Driven Marketing & Communications/Precision Marketing
Scorecards & Dashboards: Reporting Marketing Results

Physician Marketing & Strategy

Marketing To, With & For Physicians
Practice Marketing/Marketing Employed Physicians
Physician Search/Physician Directories/Online Ratings
Co-Marketing/Branding
Messaging Strategies
Virtual & Hybrid Models for Outreach & Engagement
Physician Employment: Success Strategies
Network Development, Alignment & Growth
Recruitment, Retention & Onboarding
Transitioning to Value-Based Models

Physician Relations & Sales

Referral Leakage & “Keepage”
Referral Development
ROI & Dashboards: Tracking, Reporting & Measuring Impact
Onsite/Virtual/Hybrid Visits & Meeting Strategies
Sales Tactics & Management
Proving Value to C-Suite
Internal Positioning & Collaboration
Physician Satisfaction, Experience & Loyalty

Apply to Speak