2016 Conferences

Schedule

Monday, May 23

9:00a - 12:00p

Four “Ss” of Marketing

Pre-Summit Strategy Session I (Chicago IX)

Jill Austin, Keith Fontaine, Selima Khan, Karen Corrigan

Personalized Marketing: Moving from Persona to Person

Pre-Summit Strategy Session III (Chicago X)

Chris Bevolo, Chris Boyer

Proving Impact in Physician Relations

Pre-Summit Strategy Session IV (Chicago VIII)

Leslie E. Burnside; Mitzi Kent, RN, BSN; Kriss Barlow RN, MBA

1:00 - 2:15p

Empowering Consumers with Watson Health

Strategic Marketing (Superior)

Suzanne Sawyer

Full-Service vs. Specialized Agencies: Let’s Talk!

Communication & Engagement (Michigan)

Preston Gee, Diane Hammon, Phyllis Marino, Terri Goren

Improving Experience & Engagement Via Contact Centers

Analytics, Data & Measurement (Chicago IX)

Tanya Andreadis, Kelly Faley, Daniel Fell

Leveraging Strategies from Consumer Markets

Interactive & Digital Strategies (Chicago X)

Rich Phillips, Chris Behan, Christopher Catallo

Emerging Themes in Physician Relations

Physician Strategies (Chicago VIII)

Ally Frank, Jim Munz, Christine Sasser-Perry, Lori Brenner

2:30 - 3:45p

Fireside Chat: Entrepreneurship and Disruption

Strategic Marketing (Superior)

Bruce Brandes, Steven Collens, Linda Finkel, Ann Mond Johnson

Internal Communications in the Brave New World

Communications & Engagement (Michigan)

Susan M. Alcorn, J. Kyle VanDiver, Kim Fox

Connecting Population Health Analytics with CRM

Analytics, Data & Measurement (Chicago IX)

John Marzano, Jay McCutcheon, Gary Druckenmiller

Becoming a Digital-First Healthcare System

Interactive & Digital Strategies (Chicago X)

Lee Aase, Michael Blonde

Fireside Chat: Hospital/Physician Relationships in an Era of Consolidation

Physician Strategies (Chicago VIII)

Daniel Derman, MD; Martin E. Hickey, MD; Kaveh Safavi, MD, JD; Jean Hitchcock

4:00 - 5:15p

Tuesday, May 24

8:00 - 9:15a
10:00 - 11:00a

Innovating for Growth

Strategic Marketing (Superior)

Richard Milani, MD, Aimee Quirk

Focusing Your Content on Patient Experience

Communications & Engagement (Michigan)

Kathy Scullin, Ahava Leibtag

Metrics, Dashboards, & Accountability

Analytics, Data & Measurement (Chicago IX)

Lori McLelland, RN, MSN; Don Stanziano; David Marlowe

The Mobile-Only Customer: Are You Ready?

Interactive & Digital Strategies (Chicago X)

Neal Linkon, Kathy Divis

Mergers, Acquisitions, & the Liaison Role

Physician Relations & Sales (Chicago VIII)

Vicki Jones, Robyn Lewis, Marcy Traxler

Engaging Physicians in Social Media

Physician Strategies (Erie)

Jeffrey Campsen, MD; Libby Mitchell; Kathy Wilets

11:15a - 12:15p

Radical Convenience: The Future of Healthcare Delivery

Strategic Marketing (Superior)

Christi McCarren, Ara Telbelian

Brand Story Development: Shifting from Author to Editor

Communication & Engagement (Michigan)

Jacqueline Weder, Rob Rosenberg

CRM: A Technology & a Strategy

Analytics, Data & Measurement (Chicago IX)

Carol Lovin, Rob Grant

Online Conversations: From Understanding to Action & Success

Interactive & Digital Strategies (Chicago X)

Dana Lewis

Getting Internal Buy-In for Your Physician Relations Program

Physician Relations & Sales (Chicago VIII)

Marlana Beck, Anamika Roy Desai

Tackling Access & Primary Care Growth

Physician Strategies (Erie)

David Mangan, Mike Yost

12:15 - 1:00p: Networking Luncheon
1:00 - 1:45p: Dessert in the Exhibit Hall
1:45 - 2:45p

Moving Retail Medicine Forward: A Collaborative Model

Strategic Marketing (Superior)

Patrick Carroll, MD; Katie Lestan

The Digital Patient Journey

Communication & Engagement (Michigan)

David Feinberg, Brendan Jacobson

Improving Access & Engagement with Online Scheduling

Analytics, Data & Measurement (Chicago IX)

Tricia Bell; Ronald B. Barg, MD; Jordan Pisarcik

Social Media to Drive Marketing Success

Interactive & Digital Strategies (Chicago X)

Simon Yohe

Getting A Physician Relations Program Off the Ground

Physician Relations & Sales (Chicago VIII)

Carol Koenecke-Grant

Employed Physician Strategy: Leakage, Keepage, & Marketing

Physician Strategies (Erie)

Tricia Anderson

3:45 - 5:00p

Branding for Population Health

Strategic Marketing (Superior)

Jim Enright, Alex Sydnor, Michael Eaton

Leading the Customer Experience Revolution

Communication & Engagement (Michigan)

Margaret Coughlin, Suzanne Hendery, Paul Matsen, Linda MacCracken

Online Reputation Management

Analytics, Data & Measurement (Chicago IX)

Matt Gove, Brian Gresh, Burl Stamp

Online Physician Profiles: What Matters Today

Interactive & Digital Strategies (Chicago X)

Christine Bon, Maggie Mellon, Chris Boyer

Managing the Sales Function

Physician Relations & Sales (Chicago VIII)

Lori Marshall, Dana Smelser

A Tale of One City & Four Hospitals

Physician Strategies (Erie)

Julia Strange, Susan Willis, Kim Athmann King

5:00 - 6:15p: Reception

Wednesday, May 25

8:00 - 9:15a

Re-Imagining Digital Marketing & Analytics

(Chicago 6/7 Ballroom)

Avinash Kaushik

9:30 - 10:45a

The Digital-Ready Marketing Department

Strategic Marketing (Superior)

Brian Gresh, Paul Matsen

Using Content and Nurturing to Convert Service Line Leads

Communication & Engagement (Michigan)

Dalal Haldeman, PhD, MBA; Jeff House

Data-Driven Strategic Outreach

Analytics, Data & Measurement (Chicago IX)

Michael DeLaRosa, Carol S. Marshall

Patient-Focused Digital Strategy & Design

Interactive & Digital Strategies (Chicago X)

Rob Birgfeld, Marie Mahoney, Glen Doss

Onboarding for Productivity, Growth, & Retention

Physician Relations & Sales (Chicago VIII)

Elizabeth K. Cook, MHA, MSPH; Marie Noeth

Shaping Strategy for Ambulatory Networks

Physician Strategies (Erie)

Chris Briggs, Pam Ladu

11:00a - 12:15p

The Genius of “+”: Marketing a Health System + Medical Group

Strategic Marketing (Superior)

Holly Smith, Jon Headlee

Drive Service Line + Content Marketing with Integrated Digital Strategy

Communication & Engagement (Michigan)

Kevin Cooper, Robert Wasserman, Paul Griffiths

Bringing Marketing Automation & Digital Engagement to Healthcare

Analytics, Data & Measurement (Chicago IX)

Lisa Stockmon, Venkatesh Korla, Robin Snow

Empowering Patients & Reducing Healthcare Costs with Self-Service

Interactive & Digital Strategies (Chicago X)

Jan Guzik, NP; Sheri Hastings

Ideas Into Action: Let’s Talk

Physician Relations & Sales (Chicago VIII)

Mitzi Kent, RN, BSN; Stewart Schaffer

Is it Time to Embrace Video Content Marketing?

Physician Strategies (Erie)

Greg Harrison, Sarah Sanders, Ross Joel

12:30 - 2:30p

Creating a Content Marketing Strategy

Special Workshop Session (Chicago X)

Ahava Leibtag

So You Want to Redesign Your Website

Special Workshop Session (Chicago IX)

Daniel Small, Julia Balfour

Retooling Your Liaison Program

Special Workshop Session (Chicago VIII)

Alex Ellsworth; Christine Hayter; Edward M. Rafalski, PhD, MPH, FACHE; Kathy Spencer; Susan Boydell