2018 Healthcare Marketing Physician Strategies Summit

Schedule

Monday, April 30

8:30a - 11:30a

Reimagining Marketing in a Technology-Driven World

Pre-Summit Strategy Session I

James Blazar, Suzanne Sawyer, Paul Szablowski, Karen Corrigan

Branding on the Edge: Propelling Your Organization Forward

Pre-Summit Strategy Session II

Mara Lord, Manny Rodriguez, Joseph Moscola, Ramon Soto, Justin Wartell

Build Your Skills: Getting Your Content Ready for Voice Activated Search

Pre-Summit Strategy Session III

Stephanie Ayars, Nathan David, Emily Kagan-Trenchard, Ahava Leibtag

Deep Dive Into Leakage Strategies

Pre-Summit Strategy Session IV

Tricia Anderson, Alina Joseph, Susan Boydell

12:30 - 1:45p

Marketing's Role in Behavior Change

Strategic Marketing

Katie Mardigian, Heather Valentine, Susan Dubuque

Marketing and Communication for Successful Mergers

Customer Communication & Engagement

Karina Jennings, Mary Letters, Kevin DiCola, Marilyn Wilker

Aligning Digital Strategy with Technology Tools

Analytics, Data & CRM

Anaye Milligan, Carl Agers

The Science of Audience Journey Mapping

Interactive & Digital Strategies

Jeff Frank, Shawn Gross

Quantifying the Value of Physician Relations

Physician Relations & Sales

Carol Hemker, Lori McLelland

Engaging Physicians in Transformational Philanthropy

Physician Communication & Strategies

Bruce Bartoo, Chad Gobel

1:45 - 2:30p

Coffee Break in the Exhibit Hall

Grand Ballroom
2:30 - 3:45p

Customer Lifetime Value: On the Verge of Reality

Strategic Marketing

Preston Gee, Rose Glenn, Joel English

Beyond Your Intranet and News Stories: A New Era of Employee Engagement

Customer Communication & Engagement

Terri McNorton, Benjamin Texter

Crisis Response: Are Your Digital Channels Ready?

Interactive & Digital Strategies

Scott Kerbs, Crista Latham, Dan Dunlop

From Onboarding to Retention: Fostering Physician Loyalty

Physician Relations & Sales

Nicole M. Buikema, Elizabeth Kiker

Reducing Referral Leakage with Analytics

Physician Communication & Strategies

Robert Perkins, Andrew Efron

4:00 - 5:15p
5:15 - 7:00p

Tuesday, May 1

8:00 - 9:15a
9:15 - 10:15a

Coffee Break in the Exhibit Hall

Grand Ballroom
10:15 - 11:15a

Building a National Thought Leadership Position Through Brand

Strategic Marketing

Suzanne Hendery, Tony Slonim, MD

A Focused Approach to Patient Acquisition

Customer Communication & Engagement

Selima Khan, Bradley Wensel

The Perfect Consumer Experience

Analytics, Data & CRM

John Marzano, Gary Druckenmiller

Digital Tools for Physician and Patient Engagement

Interactive & Digital Strategies

Todd Suntrapak, Ara Telbelian, Dan Cobb

Results-Driven Sales Planning

Physician Relations & Sales

Rachel Donovan, Mitzi G. Kent, RN, BSN

Tying Brand to Physician Compensation: A Winning Strategy!

Physician Communication & Strategies

J. Travis Dowell, Michael Eaton

11:30a - 12:30p

Reimagining Healthcare Advertising Through Partnerships and Digital

Strategic Marketing

Paul Matsen, Mary Beth Pate

Using Data, Analytics, and Technology to Build Digital Media Budgets

Customer Communication & Engagement

Andy Hobbs, Jeff Snyder

Mastering Analytics and Content: Different Journeys

Analytics, Data & CRM

David Perry, Suzanne Sawyer

Could Your Website be Replaced by AI?

Interactive & Digital Strategies

Matt Gove, Brian Gresh

Strategies for Field Success

Physician Relations & Sales

Jessica MacLean, Susan Boydell

Communication Strategies for Provider Engagement

Physician Communication & Strategies

Kathy Dean, Kim Fox

12:30 - 2:00p: Luncheon

Networking Luncheon

Imperial Ballroom

Tables will be organized topically.

2:15 - 3:15p

Value of Urgency in Urgent Care

Strategic Marketing

Shaun Ginter, Linda MacCracken

Reputation Matters -- and OFFLINE Reaches the Influencers

Customer Communication & Engagement

Amy Davis, Sue Jablonski, Kathleen L. Lewton

Turn Your Scorecard Into Your Golden Ticket

Analytics, Data & CRM

Daniel Lavelle

Winning the Right Business with Market Analytics

Physician Relations & Sales

Brian Borchardt, Anamika Desai

Create Lasting Referral Partnerships: A Team Approach

Physician Communication & Strategies

Carey Ehlert, MD, Nancy Vanselow

3:15 - 4:00p

Coffee Break in the Exhibit Hall

Grand Ballroom
4:00 - 5:00p

Marketing That Lasts: Let's Talk

Strategic Marketing

Patricia L. Cluff, David A. Feinberg, Lisa McCluskey, Rob Rosenberg

Partnering for a Cause

Customer Communication & Engagement

James Blazar, Amy Comeau, Jeff Sofka

Developing an RFP for a CRM System

Analytics, Data & CRM

Jerry Griffin, Jean Hitchcock, Rich Phillips

How to Get Your Content to Appear in Google Snippets

Interactive & Digital Strategies

Julie Travia, Emily Broderick

Accelerating Physician Productivity

Physician Relations & Sales

Carol Koenecke-Grant, Tim Coughlin

Engagement-Driven Reputation Management

Physician Communication & Strategies

Elizabeth Davis, Aaron Clifford

5:00 - 6:45p: Reception

Wednesday, May 2

8:00 - 9:15a
9:30 - 10:30a

Benchmarking Your Marketing and Communications Efforts

Strategic Marketing

Peter Miller, John McKeever

Creating Customers for Life: Healthcare Access Edition

Customer Communication & Engagement

Megan Pruce, Erinne Dyer

Defining Healthcare Value

Analytics, Data & CRM

Amy Albo, Robert Pendleton, MD

Improving Population Health through Strategic Marketing Communications

Interactive & Digital Strategies

Murray Friedman

Physician Relations Talent: Hire, Train, Develop, and Retain the Right Team

Physician Relations & Sales

Becky Lathrop, Summer Lesic

A Continuum for Content Strategy (Half Day)

Content Strategy

Keith Fontaine, Stephanie Petrucci, Matt Schwabel

10:45 - 11:45a

Growing a Cancer Center Brand: An Omni-Channel Approach

Customer Communication & Engagement

Aubrey Hinkson

Leveraging Access Data to Drive Consumers to the Right Doctor

Analytics, Data & CRM

Kasey Duffy, Blake Long

Digital Strategies for Complex Health Systems

Interactive & Digital Strategies

Marna Holley, Lindsey Meyers, Ben Dillon

Show Me More Primary Care Patients

Physician Relations & Sales

Judith Ward, Caty Jennerjohn Wolf, Tamara Cauton

A Continuum for Content Strategy (Half Day)

Content Strategy

Keith Fontaine, Stephanie Petrucci, Matt Schwabel

12:00 - 2:00p

Transforming Market Research: Building a Consumer Insights Capability

Special Workshop Session

Nadine Bendycki, Darrell Beneker, Terri Goren, Rob Klein

Podcasting: Highlight Your Expertise and Engage Your Audience

Special Workshop Session

Chris Boyer, Scot Singpiel, Reed Smith

Physician Relations: Present and Future Elements of Success

Special Workshop Session

Katie Alexander, Denise Rooney, Kriss Barlow