Summit

Schedule

Monday, May 8

9:00a - 12:00p

Winning on Customer Experience

Pre-Summit Strategy Session I (Lone Star C)

Suzanne Hendery, Chris Holt, Selima Khan, Carla Bryant

The Next Step in Content Marketing: Governance and Workflows

Pre-Summit Strategy Session II (Lone Star B)

Ahava Leibtag

Proving Marketing ROI: What to Track and How to Track It

Pre-Summit Strategy Session III (Lone Star F)

Wendy Hoke, Lisa McCluskey, Stephen Moegling

Rethinking Physician Relations: Preparing for the Future

Pre-Summit Strategy Session IV (Lone Star G)

Lori Corbell, Marcy Traxler, Susan Boydell

1:00 - 2:15p

To Centralize or Not to Centralize

Strategic Marketing (Lone Star C)

Nick Ragone, Sarah Sanders, Jean Hitchcock

Re-Engineering Internal Communications for the Digital World

Communication & Engagement (Lone Star B)

Andrea Badrigian, Benjamin Texter

Call Centers: Unifying the "Front Door"

Analytics, Data & Measurement (Lone Star F)

Jill Austin, Erinne Kovi Dyer

Beyond Campaigns: Strategic Use of CRM

Interactive & Digital Strategies (Lone Star A)

Elizabeth Joint, Dave Griffith

Employed Physician Strategy: Leakage, Keepage, and Marketing

Physician Relations & Sales (Lone Star G)

Alex Ellsworth, Robin Krueger

2:30 - 3:45p

Balancing CRM and Brand Building Efforts

Strategic Marketing (Lone Star C)

Josh Adkins, Preston Gee, John Marzano, Joel English

Best Practices in Crisis Communications: Let's Talk!

Communications & Engagement

Glenn Bieler, Terri McNorton, Andrew J. Snyder, Marilyn Wilker

Driving Innovation through Healthcare CRM

Analytics, Data & Measurement (Lone Star F)

Matt Casselton, Brian O'Connor

Working with Online Communities

Interactive & Digital Strategies (Lone Star A)

Cindy Price Gavin, Colin Hung, Dan Dunlop

Developing a Results-Driven Onboarding Process

Physician Strategies (Lone Star H)

Mitzi G. Kent, RN, BSN, Carrie Bennett

4:00 - 5:15p
5:15 - 7:15p

Opening Reception

JW Grand Ballroom

Tuesday, May 9

8:00 - 9:15a

Fascinate: How to Make Your Brand Impossible to Resist

Lone Star Ballroom D/E

Sally Hogshead

10:00 - 11:00a

Impacting Patient Experience with Online Feedback

Strategic Marketing (Lone Star C)

Mary Reid, RN, BSN, CNOR; Andrew Rainey

Leveraging Digital to Transform Experience

Communications & Engagement

Marce Edwards, Vanessa Hughes, Chris Boyer

A Data-Driven Approach to Service Line Growth

Analytics, Data & Measurement (Lone Star F)

Mitzi G. Kent, RN, BSN

Making the Move to Mobile

Interactive & Digital Strategies (Lone Star A)

Brian Gresh

Understanding Referring Physician Decision-Making

Physician Relations & Sales (Lone Star G)

Tracy Dodd, John McKeever

When CRM and PRM Join Forces

Physician Strategies (Lone Star H)

Tricia Anderson, Marisa Lavine, Lori Brenner

11:15a - 12:15p

Urgency in Urgent and Retail Care Capture

Strategic Marketing (Lone Star C)

James Blazar, Michael Geiger, Linda MacCracken

Competing in the New Consumer Landscape

Communication & Engagement (Lone Star B)

David Duvall, Paul Szablowski

Closing Care Gaps with CRM and Marketing Automation

Analytics, Data & Measurement (Lone Star F)

Jeff House, Gary Druckenmiller

Think Like an Online Retailer

Interactive & Digital Strategies (Lone Star A)

Mike Dame, Bryce Cannon

Sales Strategies: What's Real in the Field

Physician Relations & Sales (Lone Star G)

Michael Curry, Kriss Barlow

Creating Physician Joy

Physician Strategies (Lone Star H)

James L. Lonquist, MD, FACS; Katie Owens

12:15 - 1:45p: Luncheon & Political Update
2:00 - 3:00p

Revamping Healthcare: A Deep Dive!

Strategic Marketing (Lone Star C)

Martin Hickey, MD, Clay Alspach

Content Marketing for Patient Engagement

Communication & Engagement (Lone Star B)

Cynthia Floyd Manley, Tina Kelly

Understanding Extended Value Contribution

Analytics, Data & Measurement (Lone Star F)

Nicole Baxter, Bridget Coogan

The Ins and Outs of Building a Digital Team

Interactive & Digital Strategies (Lone Star A)

Kelly Faley, Sean Slattery, Scott Linabarger

Leveraging the Power of Physician Outreach and Technology

Physician Relations & Sales (Lone Star G)

Cynthia Zelis, MD, MBA; Eric Molitor

Physician Communication: Inform Strategy through Research

Physician Strategies (Lone Star H)

Sharon Applestein, Therese Lockemy

4:00 - 5:15p

Health Systems as Health Insurers

Strategic Marketing (Lone Star C)

Rose Glenn, Paul Szablowski, Peter Brumleve

Enhancing Your Media Spend

Communication & Engagement (Lone Star B)

Michael Andrews, Boz Boschen, Leni Kirkman, Brad Seitter, Daniel Fell

Embracing Marketing Automation

Analytics, Data & Measurement (Lone Star F)

Jim Bobalik, Ara Telbelian, Simon Yohe

Transparency: The Website Triple Aim

Interactive & Digital Strategies (Lone Star A)

Matt Gove; Vicki Whichard, CCXP; Lisa Williams; Paul Griffiths

The Role of Dashboards and Scorecards in Telling Your Story

Physician Relations & Sales (Lone Star G)

Marlana Beck, Brian P. Borchardt

Physician Directories: Online Transparency, Geomapping, and SEO

Physician Strategies (Lone Star H)

Whitney Benedict, Mark Samber, Ed Bennett

5:15 - 7:00p: Reception

Wednesday, May 10

8:00 - 9:15a
9:30 - 10:45a

Wellness Messaging: Three Generations React

Strategic Marketing (Lone Star C)

Lindsey Dossey, Vincent DeRobertis, Bill Swanston

Psychographic Segmentation = More Efficient and Effective Marketing

Communication & Engagement (Lone Star B)

Amy Comeau

Using Big Data to Focus Marketing Strategy

Analytics, Data & Measurement (Lone Star F)

Joe Calderone, Bill Wax

Website Design: Lessons from Google and Amazon

Interactive & Digital Strategies (Lone Star A)

Amber Welch, Shawn Gross

Proving Impact in Physician Relations: How, When, and What To Measure (Half Day)

Physician Relations & Sales (Lone Star G)

Alina Joseph, Carol Koenecke-Grant, Lori McLelland

Coaching Providers to Improve Patient Experience Scores

Physician Strategies (Lone Star H)

Kay Taylor, Brian Whitman

11:00a - 12:15p

Why Patients Switch - What Your Brand Needs to Know

Strategic Marketing (Lone Star C)

Kristi Schmidt, Mike Seyfer

Defining the Invisible Brand

Communication & Engagement (Lone Star B)

Pam Zippi, Gayle Goodman

Population Health Management Via Predictive Modeling

Analytics, Data & Measurement (Lone Star F)

Nick McClary, Amy Stevens

An App for Employee Engagement

Interactive & Digital Strategies (Lone Star A)

Jennifer Miele, MPS

Proving Impact in Physician Relations: How, When, and What to Measure (Half Day)

Physician Relations & Sales (Lone Star G)

Alina Joseph, Carol Koenecke-Grant, Lori McLelland

Marketing and Physician Relations: Working Better Together

Physician Strategies (Lone Star H)

Celia Ferrel, MHA, APR; Cassondra Taber

12:30 - 2:30p

Integrating Business, Brand, and Marketing Strategies to Drive Growth

Special Workshop Session (Lone Star A)

Chaka Jordan, Kathy Divis, Rob Klein

Success with Social Media and Content

Special Workshop Session (Lone Star B)

Rebecca Stewart, Emily Stieber, Karen Wismer, Elizabeth Scott

Physician Retention Strategies: Making Physicians Want to Stay

Special Workshop Session (Lone Star H)

Craig Fowler; Jeff Freygang, FACHE