2021 Summit Schedule

Wednesday, October 6

8:30 - 11:00a - Pre Summit Strategy Sessions

Issue & Crisis Communications: Successfully Navigate the Inevitable

Mary Briggs, Michael Knecht, Lisa Worley, Susan Alcorn

Develop Effective Healthcare Marketing Plans

Karen Wish, Cristal Herrera Woodley, David Marlowe

Building a Brand That's Not About You

Catherine Harrell, Christian Barnett, Chris Bevolo

The 3 S's of Content Strategy: SEO, Structure & Schema

Chris Boyer, Daniel Small, Martha van Berkel

Fast Track to Volume

Jarvis Archibald, Ann De Los Santos, Jennifer Lofgren, Susan Boydell

12:00 - 1:15p

Address Staff Burnout

Sharon C. Kiely, MD, Emilie Ansel

Healthcare Communication Structure, Strategy & Culture: Forever Changed

Christine Albert, David A. Feinberg, Rose Glenn, Beth Toal

The Future is Now: Transform the Digital Experience

Aaron Johnson, Marie Mahoney, Aaron Watkins, Dalal Haldeman

Physician Relations: Make Data Actionable

Lino Cortina, Adam Nichols, Robert Perkins, Brian Borchardt

Women in Healthcare: Leadership & Mentoring

Kevin Fickenscher, Anne McCune, Additional Speakers TBA

2:00 - 3:15p

Strategies to Drive Market Growth & Success

Robin Wyatt, Steve Gelineau, Linda MacCracken

Take the Lead on SDoH: Lessons from Children's Hospitals

Deb Pappas, Sarah Sanders, Donna Teach, Jean Hitchcock

A Pragmatic Approach to Patient Lifetime Value

Adam Rice, Suzanne Sawyer, Rob Grant, Dave Griffith

Referral Strategies that Get Results

Jessica Clarke, Anamika Desai

3:30 - 4:45p

Work, Workforce & Workplace: The Future is NOW!

Keynote Session

Kaveh T. Safavi, MD, JD, Sig Shirodkar, Additional Speakers TBA

Thursday, October 7

11:15a - 12:15p
12:15 - 1:45p

Making the Case for Investing in Marketing & Communications

Luncheon & Panel Discussion

Jeremiah J. Hodshire, Rachel J. Lott, Suzanne Hendery, Tony Slonim, Ahava Leibtag

3:45 - 4:45p

Fracture Events: Implications on Brand

Emily Stott, Cristal Herrera Woodley, Joel English

User Centered Planning & Design

Venessa Heilman, Sue Jablonski

Seven Proven Tactics for Practice Growth

Nancy Vanselow, Josh Cameron

Better Together: Service Lines Thrive on Collaborative Efforts

Christina Choate, Erin Heath, Courtney Lauer

Friday, October 8

8:00 - 9:15a

Political Update: The Outlook for Healthcare

Keynote Session

Ann Mond Johnson; Paul Keckley; David Shulkin, MD; Dan Todd

10:45 - 11:45a

Conference Adjourns