Summit

Conference Schedule

Sunday, April 5

9:00a - 11:30a

Creating a High-Performance Marketing & Communications Function

Pre-Summit Strategy Session I

Suzanne Hendery, Donna Teach, Karen Wish, Terri Goren

Marketing Accountability: Metrics, KPIs, and ROI

Pre-Summit Strategy Session II

Kelly Faley, Karina Jennings, Selima Khan, David Marlowe

Getting Your Content Ready for the Future: Voice, Search, and Chatbots

Pre-Summit Strategy Session III

Nathan David, Barbara Le-Wharton, Ahava Leibtag

Proving Impact in Physician Relations

Pre-Summit Strategy Session IV

Brian Borchardt, Daiquiri Sartor Lewers, Kriss Barlow

12:30 - 1:45p

Insourcing vs. Outsourcing: Finding a Balance

Strategic Marketing

Kathy Dean, Preston Gee, Judith Ward, Joel English

The Language of Healthcare

Communication Strategies

Glenn Bieler, David Perry, Chrisie Scott, Stephen Moegling

Call Centers: Unifying the “Front Door”

Transforming Consumer Experience

Ken D'Andrea, Sarah Sanders, David Cerino

Putting Voice Recognition to Work

Interactive & Digital Strategies

Silas Owings, Ara Telbelian

Cutting-Edge Outreach: Think Like a Data Scientist

Physician Relations & Sales

Robert Perkins, Chris Hemphill

Understanding Your Digital Customers

Engagement Strategies

Kathy Divis, Rob Klein, Linda MacCracken

2:30 - 3:45p

Women in Healthcare: Leadership & Mentoring

Strategic Marketing

Lynn Miller, Janet Smith Meeks, Adriane A. Willig, Susan Alcorn

Making the Case for Investing in Marketing & Communications

Communication Strategies

Christine Albert, Greg Feirn, Suzanne Hendery, Tony Slonim, Danny Fell

Future-Proof Your Brand

Transforming Consumer Experience

Don Stanziano, Simon Hill

COMING SOON!

Interactive & Digital Strategies

“Keepage” Strategies that Get Results

Physician Relations & Sales

Shara Smith, Lee Ann Lambdin

4:00 - 5:15p
5:15 - 7:00p

Monday, April 6

8:00 - 9:15a
10:00 - 11:00a

Personalizing the Consumer Experience

Strategic Marketing

Murray Friedman, Gary Druckenmiller

Communicating the Why Behind the What: Guiding Transformational Change

Communication Strategies

Beth Toal, Anne Hancock Toomey

The Case for Experiential Marketing

Transforming Consumer Experience

Dana Allen, Cara Zorzi Bergendahl, John McKeever

Taking Control of the Conversation

Interactive & Digital Strategies

Chris Boyer, Brian Gresh

Onboard, Align, Engage!

Physician Relations & Sales

Christopher Hyers, Mitzi Kent

Patient Knows Best: Improve Reputation AND Enhance Patient Experience

Engagement Strategies

Melanie Collett, George Hampton, Patric Wiesmann

11:15a - 12:15p

Marketers and Clinicians: Working Together to Transform Care

Strategic Marketing

Megan Pruce, Mallory Yoder, Jane Crosby

Enhance Reputation Through Strategic Thought Leadership

Communication Strategies

Gene Ford, Terry Hoffman

CRM is Software; Growth is a Strategy

Transforming Consumer Experience

Paul Matsen, Suzanne Sawyer

Technology Touchpoints that Drive Patient Acquisition

Interactive & Digital Strategies

Chris Pace, Michael Andrews, Carrie Liken, Omar Nagji

Strategy Meets Execution: Empowering a Liaison/Sales Team

Physician Relations & Sales

Veronica Campbell, Marcy Traxler

Leadership in the New Era of Experience

Engagement Strategies

Michiko Tanabe, Alpa Vyas, Carolyn Bugg

12:15 - 1:30p

Healthcare Consumerism: A Conversation

Luncheon & Speaker

Paul Keckley, Justin Wartell

1:45 - 2:45p

A Structured Approach to Physician Marketing

Strategic Marketing

Lisa McCluskey, Sherry Borchelt

Employee Engagement: Marketing through INTERNAL Stakeholders

Communication Strategies

Steve Campbell, Kathleen L. Lewton

Driving Mobile App Engagement

Transforming Consumer Experience

Katie Logan, Christopher Neuharth

Using Analytics to Inform, Plan, and Optimize Marketing

Interactive & Digital Strategies

Brandy Hill, Brad Wensel

Strategies for Field Success

Physician Relations & Sales

Chelsea Fanelli, Paula Murphy

Small Steps Lead to Big Results for Health and Wellness Content

Engagement Strategies

Wendy Marshall, Ben Texter

3:30 - 4:30p

The Intersection of Strategy, Access, and Patient Experience

Strategic Marketing

Rick Evans, Kristin Baird, Jean Hitchcock

Survive a Leadership Change...and Thrive!

Communication Strategies

Patricia L. Cluff, David A. Feinberg, Rose Glenn, Lynn Torossian

How AI Can Change the Future of Healthcare

Transforming Consumer Experience

Kaveh Safavi

Is Your Digital Front Door Strategy Investment-Worthy?

Interactive & Digital Strategies

Marci Sindell, Jason Lineen

Growth Plans for Physician Relations with ROI as the End Game

Physician Relations & Sales

Jean Bunker, Michael Greco

Deep Listening to Understand Consumers

Engagement Strategies

Jeff House, Jessica Savage, Carla Bryant

4:30 - 6:15p

Tuesday, April 7

8:00 - 9:15a
9:30 - 10:30a

Marketing for Public Health: Combating Youth Vaping

Strategic Marketing

Jim Blazar, Mary Jo Layton

10 Things You Need to Know for Managing a Crisis

Communication Strategies

Michael Knecht, Lisa Schiller

Balancing ROI Measurement & Privacy

Transforming Consumer Experience

Sebastian Bean, Nicole Monsky, Michael Ramadei

A 5-Year Journey to a Physician App

Interactive & Digital Strategies

Stephanie Cannon

Leading Physician Relations: Elements for Future Success

Physician Relations & Sales

Jackie Kleppe, Penny Nichols, Carlos Saenz

Multicultural Marketing and Outreach: A Holistic Approach for Future Growth

Engagement Strategies

Len Fong, Patricia Porter, Mark Maricich

10:45 - 11:45a

The Evolution of Healthcare Sports Partnerships

Strategic Marketing

Matt Bartoloni, Larry Allen Bowie, Jeff Sofka

Content Strategy Solutions: Ready, Set, Write!

Communication Strategies

Adam Lee, Ahava Leibtag

Personalize Digital Experiences with Channel Differentiation

Transforming Consumer Experience

Christina Summers, Jamie Berendsen

Modernizing Patient Access for a Rural Patient Population

Interactive & Digital Strategies

Amber Allen, Jordan Pisarcik

Centralizing Physician Business Development

Physician Relations & Sales

Lissette Egues, Joanne Lopez

Maximizing Patient Access, Provider Productivity, and Efficiency

Engagement Strategies

Libby Donathan, Ty Tillery

12:00 - 2:00p

An Experience Expedition: Lessons from Brand-Driven Experience Producers in Vegas

Special Workshop Session

Christine Holt, Karen Owen, Cindy Rose

Podcasting: Highlight Your Expertise and Engage Your Audiences

Special Workshop Session

Jennifer Pickett, Ashley Schroeder, Sharyl D. Smith, Bill Klaproth

Physician Relations Field Techniques in a Competitive Market

Special Workshop Session

Brad Jones, Jennifer Lofgren, Susan Boydell

2:00pm

Conference Adjourns