2020 Summit Keynotes
Does Your Customer Experience Create Conversation?
Sponsored by Healthgrades
The best way to grow ANY business is for your customers to grow it for you. But that only occurs if you deliver a customer experience that creates conversations. In this hilarious and interactive keynote filled with examples and research, Jay Baer, a 7th generation entrepreneur and the author of six bestselling books, shows how to create a unique story that will turn your customers—including patients, families, employees, and physicians—into your most effective marketing advantage. Jay is the President of Convince & Convert and a recent inductee into the Professional Speaking Hall of Fame. He’s sure to have you thinking in new ways about the intersection of customer experience, marketing, and operations!
Healthcare Consumerism: A Conversation with Paul Keckley and Kaveh Safavi
Sponsored by Monigle
We’re now firmly entrenched in the consumer age—even in healthcare. How are consumer expectations driving change; what can we expect in the future; and how do we, as healthcare providers, navigate this quickly changing landscape to build better, more compelling brands and experiences? Join Paul Keckley, one of the nation’s leading healthcare research and policy experts, and Kaveh Safavi, senior managing director of global healthcare at Accenture and respected technology and trends expert, for a special lunchtime conversation that will enlighten, engage, and empower you for the future. Justin Wartell, brand experience expert and managing principal at Monigle, will moderate.
Meet the Engaged Consumer
Sponsored by SymphonyRM
Advances in digital technology and the growth of social and retail platforms have dramatically changed the way consumers think, buy, engage, and connect. What does it mean for healthcare, as well as your organization? Join Amber Mac to learn how to rethink your communication and marketing strategy to reach today’s increasingly engaged and connected consumers. Amber is a writer, podcaster, entrepreneur, and digital maverick whose understanding of disruptive technologies helps companies anticipate lightning-quick changes. From artificial intelligence, to social media, to Amazon-era retail, Amber will share how new tools can give you a winning edge in the connected economy!