2020 Virtual Summit Keynote Speakers
The time is NOW to examine strategies for developing customer connections in the new virtual world. What we say, and how we say it, has long-lasting implications. How we communicate internally (within the organization) as well as externally (to the community, physicians, employers, and others) defines us. To guide you in this new world, we’ve brought together today’s most engaging marketing and communications Keynote Speakers—as well as some special guests. Learn from the best!
Does Your Customer Experience Create Conversation?
Sponsored by Healthgrades
August 18, 10-11:00 am Central Time
The best way to grow ANY business is for your customers to grow it for you. But that only occurs if you deliver a customer experience that creates conversations. In this hilarious and interactive keynote, Jay Baer, a 7th generation entrepreneur and the author of six bestselling books, shows how to create a unique story that will turn your customers—including patients, families, employees, and physicians—into your most effective marketing advantage. Jay is the President of Convince & Convert and a recent inductee into the Professional Speaking Hall of Fame. He’s sure to have you thinking in new ways about the intersection of customer experience, marketing, and operations, especially in today’s “virtual” world!
Content, Storytelling, and Marketing for a Reimagined Future
Sponsored by Healthgrades
August 18, 1-2:00 pm Central Time
Practical. Actionable. Inspirational. Real. Hilarious. That’s how audiences describe Ann Handley’s marketing keynotes. Ann is a writer, digital marketing pioneer, and Wall Street Journal bestselling author who will inspire and empower you to create marketing that your customers will love, igniting real results for your organization and establishing much-needed connections with internal and external audiences. Through entertaining storytelling and a rare ability to make the complex simple and fun, Ann will help us rethink the way we communicate and market our organizations.
August 18, 2-3:00 pm Central Time
Join Keynote Speakers Jay Baer, Ann Handley, and David Meerman Scott for a Fireside Chat Moderated by Ahava Leibtag, President of Aha Media Group
Harnessing the Power of Sound
Sponsored by Pandora
August 18, 4:15-4:45 pm Central Time
Steve Keller is an audio alchemist, blending art and science into award-winning audio strategies and creative content for a long list of global agencies and brands. With a head for data, a heart for sonic expression and a strong work ethic, Steve has gained recognition as one of the world’s leading experts in the ﬁeld of audio branding. He is passionate in his pursuit to harness the power of sound to shape perception and inﬂuence behavior. Steve will help us understand the importance of the auditory (and ultimately the multi-sensory) environment, not only for health and well-being, but also in terms of improving patient satisfaction and experience.
Turning Fans into Customers & Customers into Fans
David Meerman Scott
Sponsored by Yext
August 19, 10-11:00 am Central Time
Fandom isn’t just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. In this inspiring keynote, David Meerman Scott shares how organizations that are human-centered instead of data-obsessed attract radical devotion around products, services, and ideas as diverse as campgrounds, business-to-business software, batteries, and restaurants. Learn how and why people become passionate about the things they love—and how any organization can harness for itself the most energetic customer force in the world: die-hard fans. David is an acclaimed marketing strategist and bestselling author of 10 books, including three international bestsellers.
Making the Case for Investing in Marketing & Communications
Sponsored by LionShare
August 19, 1-2:00 pm Central Time
Speaking “CEO” is essential for marketing professionals. Yet it is an area where marketers often struggle. In this keynote session featuring two healthcare marketing executives and their CEOs, you’ll learn what a CEO values and expects from marketing and how you can deliver on those expectations every day. Hear how to effectively connect marketing to business goals, successfully ask for resources, and more.
Danny Fell (Facilitator)
A Performance by Black Violin
August 19, 2:15-3:00 pm Central Time
For more than a dozen years, Black Violin has been all about taking things further, exceeding expectations, challenging conventions. Composed of classically trained violist and violinist Wil Baptiste and Kev Marcus, the classical-meets-hip-hop duo has steadily built a devoted following and a diverse touring base—culminating in such triumphs as two sold-out shows at the Kennedy Center with the National Symphony Orchestra commemorating the 50th anniversary of Dr. Martin Luther King Jr.’s death—while occupying a musical lane that’s entirely its own.
What’s more, Black Violin’s work extends far beyond the stage, reaching deep into urban communities with numerous free performances for students and hands-on engagement with youth symphonies and community centers. Through collaborations with local and national education programs such as TurnAround Arts, Wil and Kev connect with more than 100,000 students throughout the year, mostly at low-income and Title 1 schools.
Join Wil and Kev for a very special performance, followed by a conversation with David Meerman Scott.
Meet the Engaged Consumer
August 20, 10-11:00 am Central Time
Advances in digital technology, the growth of social and retail platforms, and now COVID, have dramatically changed the way consumers think, buy, engage, and connect. What does it mean for healthcare, as well as your organization? Join Amber Mac to learn how to rethink your communication and marketing strategy to reach today’s increasingly engaged and connected consumers. Amber is a writer, podcaster, entrepreneur, and digital maverick whose understanding of disruptive technologies helps companies anticipate lightning-quick changes. From artificial intelligence, to social media, to Amazon-era retail, Amber will share how new tools can give you a winning edge in the new economy!
Healthcare Consumerism: A Conversation
Paul Keckley and
Kaveh Safavi, MD JD
Sponsored by Monigle
August 20, 1-2:00 pm Central Time
We’re now firmly entrenched in the consumer age—even in healthcare. How are consumer expectations driving change; what can we expect in the future; and how do we, as healthcare providers, navigate this quickly changing landscape to build better, more compelling brands and experiences? Join Paul Keckley, one of the nation’s leading healthcare research and policy experts, and Kaveh Safavi, senior managing director of global healthcare at Accenture and respected technology and trends expert, for a special conversation that will enlighten, engage, and empower you for the future. Justin Wartell, brand experience expert and managing principal at Monigle, will moderate.
Mastering the Leader’s Instrument
August 20, 3:30-4:00 pm Central Time
There are common threads between the worlds
of business and magic. Timing. Practice. Skills. Connection.
Persuasion. Perspective. Influence. By weaving those threads
into messages that transform the audience, Vinh Giang helps
professionals master the art of performance-enhanced
communication. Vinh, a magician, entrepreneur, and top international keynote speaker, has spent the last 10 years learning and mastering the art of communication. In this Master Class, he shares how you can do the same.