Summit

Speakers

Stretch your imagination with three nationally-renowned keynote speakers at the 23rd Annual Healthcare Marketing & Physician Strategies Summit!

The Internet to the Inner-Net: How to Reset Your Connection & Live a Conscious Life

Gopi Kallayil

Monday, April 30 | 4:00–5:15p

The Internet has become humanity’s invisible central nervous system, connecting us at the speed of thought. More people now have access to mobile phones than to clean drinking water. Yet the most important technology is still the one within us: our brain, body, and consciousness. Gopi Kallayil, Chief Evangelist for Brand Marketing, Google, shares how integrating our inner and outer technologies can help us become more creative, adaptable, resilient, and enthusiastic. Learn how to transform your inner world through conscious living and rituals like yoga, mindful eating, and even napping!

Be the Brand. Live the Brand. Why Stories are Your Most Powerful Brand Building Tool

Ron Tite

Tuesday, May 1 | 8:00–9:15a

With so much information readily available to consumers, organizations are challenged as never before to capture people’s attention and engage audiences in a way that is unique to their brand. And the best way to do that, says Ron Tite, is through compelling stories – stories that showcase real people living and experiencing the brand, internally and externally. With humor and insight, Ron shows us how to collect, curate, and share powerful stories that define and reinforce the brand.

Marketing to People Not Like You: The New Market Segmentation

Kelly McDonald

Wednesday, May 2 | 8:00–9:15a

Today, diversity marketing—whether based on gender, race, age, life stage, language preference, sexuality, or special interests—is the new norm. By recognizing these differences and tailoring your services, message, or marketing efforts to reflect consumers’ uniqueness, you are validating the importance of a consumer group. Stretch your marketing muscles with marketing and consumer trends expert and bestselling author Kelly McDonald! Join Kelly to explore the hottest new market segments, how they’re shaping culture, and how to tap into key emotional drivers to reach them effectively.

2018 Concurrent Session Speakers

The full Summit agenda is under development. Watch for details about concurrent session speakers and sessions coming soon!