Special Strategy Workshop Sessions

Special Strategy Session I

Marketing Accountability: Metrics, KPIs, and ROI

Marketers are increasingly called on to prove results. And, while the range of possible metrics has expanded, what’s most meaningful to measure remains a challenge. How do you hardwire tracking into campaigns and make the connection to revenue? How do you persuasively communicate results to stakeholders?  Examine the realities of measurement in 2020, including KPIs, appropriate use of ROI, and dashboards.

Kelly FaleyVice President, Digital Marketing, Sharp HealthCare (San Diego, CA)

Karina JenningsVice President, Marketing Strategy & Planning, Providence St. Joseph Health (Renton, WA)

Selima KhanVice President, Marketing & Corporate Communications, Memorial Healthcare System (Hollywood, FL)

David Marlowe (Facilitator), Principal, Strategic Marketing Concepts


Reimagining Physician Relations: The Time is Now

Whether it’s supporting growth for their organizations or rethinking their team’s approach, tools, and measures—the time is now for physician relations executives to deliver impact. Examine how teams are gathering intelligence from the field, quantifying downstream volume projections, and identifying new opportunities to capture business. Learn new methods for motivating teams, measuring performance, incorporating virtual calls, and conducting face-to-face meetings to advance relationships. Hear how leaders are coaching and developing their field talent to think differently for future success.

Anamika DesaiNetwork Director, Growth & Development, Hackensack Meridian Health (Edison, NJ)

Jennifer LofgrenRegional Director, Network Development, Loyola Medicine (Chicago, IL)

Penny NicholsDirector, Physician Outreach Program, Adventist Health (Roseville, CA)

Susan Boydell (Facilitator), Partner, Barlow/McCarthy