Special Strategy Workshop Sessions
Special Strategy Session I
Marketing Accountability: Metrics, KPIs, and ROI
Marketers are increasingly called on to prove results. And, while the range of possible metrics has expanded, what’s most meaningful to measure remains a challenge. How do you hardwire tracking into campaigns and make the connection to revenue? How do you persuasively communicate results to stakeholders? Examine the realities of measurement in 2020, including KPIs, appropriate use of ROI, and dashboards.
Kelly Faley, Vice President, Digital Marketing, Sharp HealthCare (San Diego, CA)
Karina Jennings, Vice President, Marketing Strategy & Planning, Providence St. Joseph Health (Renton, WA)
Selima Khan, Vice President, Marketing & Corporate Communications, Memorial Healthcare System (Hollywood, FL)
David Marlowe (Facilitator), Principal, Strategic Marketing Concepts
SPECIAL STRATEGY SESSION II
Reimagining Physician Relations: The Time is Now
Whether it’s supporting growth for their organizations or rethinking their team’s approach, tools, and measures—the time is now for physician relations executives to deliver impact. Examine how teams are gathering intelligence from the field, quantifying downstream volume projections, and identifying new opportunities to capture business. Learn new methods for motivating teams, measuring performance, incorporating virtual calls, and conducting face-to-face meetings to advance relationships. Hear how leaders are coaching and developing their field talent to think differently for future success.
Anamika Desai, Network Director, Growth & Development, Hackensack Meridian Health (Edison, NJ)
Jennifer Lofgren, Regional Director, Network Development, Loyola Medicine (Chicago, IL)
Penny Nichols, Director, Physician Outreach Program, Adventist Health (Roseville, CA)
Susan Boydell (Facilitator), Partner, Barlow/McCarthy