Summit
HMPS26 Call for Speakers Application
Call for Speakers
Be part of HMPS26! Join your colleagues for the 31st Healthcare Marketing & Physician Strategies Summit, May 4-6, 2026, at The Grand America Hotel, Salt Lake City, to connect, share, and learn.
Building on HMPS25, which brought together nearly 1,000 senior-level executives from across the healthcare spectrum, HMPS26 will once again identify and tackle healthcare’s most important strategic challenges. Help us shape this premier event for executives in marketing, communications, strategy, digital, customer experience, and physician relations!
Presentations Must Meet the Following General Criteria
• Advanced strategies, targeted to a senior-level audience.
• Current project in place with reportable results, rather than recently implemented projects. Sessions focused on advanced strategies and/or emerging technologies are of interest.
• Original material unencumbered by copyright, trademark, or intellectual property restrictions.
• Sessions must be educational in focus and should not focus on proprietary technologies, strategies, platforms, or systems.
• Proposals should include at least one presenter from a hospital, health system, medical group, or other provider organization. Proposals that include only consultants, vendors, or agencies are very rarely accepted. When submitting, please include specific names of the co-presenters (listing co-presenters as TBD will more than likely result in rejection of the proposal).
Submit your proposal by Friday, September 12, 2025!
Topics of Interest Include:
Strategic Marketing
- Changing Role of the CMO
- Patient Acquisition, Growth & Recovering Volume
- Capacity Issues
- Payer-Provider Partnerships/Payvider Models
- Mergers & Affiliations
- Employer-Directed Strategies
- Innovation: Improving Access, Convenience & Service
- Market Research & Consumer Insights
- Accountable Care & Population Health Strategies
- Healthcare Innovation Centers
- Cross-functional Collaboration: Working with the CIO/Finance/HR/More
- Service Line Strategies
- Marketing Audits/Marketing Plans/Reassessing Your Marketing Department
- Outmigration & Care Retention
Analytics, Data & Measurement
- Integrating Disparate Data Sources: Claims Data, EMR/EHR & More
- Understanding & Using Claims Data
- Cybersecurity/Data Security & Tokenization
- Big Data Analytics/Business Intelligence
- CRM/PRM: Fundamentals & Innovative Uses
- Data Mining & Targeted Business Development
- Marketing Automation/Data-Driven Marketing & Communications/Precision Marketing
- Predictive Analytics & Propensity Modeling
- Marketing Metrics & Analytics: Measuring Performance & ROI
- Building a Winning MarTech Stack
Digital Strategies
- Evolving Role of the Chief Digital Officer
- Digital Team of the Future
- Generative AI/ChatGPT
- Conversational AI & Conversation Intelligence
- Agentic AI
- Transparency, Ratings & Reputation Management
- Content Marketing/Content Strategy
- Content Personalization
- Intranets: Engaging Employees
- Modern Social Media/Social Content Strategies
- Effective Use of Video
- Podcasting
- Social Networking/Online Communities
- Online Appointment Scheduling: Internal Realities
- Improving Online Experience: Personas, Design & Usability
- Contact Center/Call Center Strategies
- Website Redesign
- Future-Proofing Your Organization for AI & Search
- Mapping Patient Search Behavior
- Staying Ahead of Google’s Algorithm Updates
- Digital Marketing: SEO, SEM & “Near Me” Search
Communication, Engagement & Experience
- Establishing & Maintaining Trust
- Rebranding
- Communicating with Payors, Unions & Employers
- Crisis Communication & Management
- Creative Approaches to Advertising & Messaging
- Digital Accessibility: Serving All in Healthcare
- Personalized Marketing
- Personalizing the Customer Experience
- Wellness Approaches & Population Health
- Workforce Issues: Recruitment, Communication & Culture
- Union Negotiations
- Gaining Internal Support/Selling Your Ideas
- Being a Catalyst for Change
- Improving the Customer/Patient Journey
Physician Strategies
- Marketing To, With & For Physicians
- Practice Marketing/Marketing Employed Physicians
- Physician Search/Physician Directories/Online Ratings
- Co-Marketing/Branding
- Messaging Strategies
- Virtual & Hybrid Models for Outreach & Engagement
- Physician Employment: Success Strategies
- Network Development, Alignment & Growth
- Recruitment, Engagement & Retention
- Responding to/Working with Investor-Owned Medical Groups
Physician Relations & Sales
- Referral Outmigration & Retention Strategies (Leakage & “Keepage”)
- Referral Development
- ROI & Dashboards: Tracking, Reporting & Measuring Impact
- Onsite/Virtual/Hybrid Visits & Meeting Strategies
- Sales Tactics & Management
- Proving Value to C-Suite
- Internal Positioning & Collaboration
- Physician Satisfaction, Experience & Loyalty
- Harnessing Behavioral Data for Physician Engagement