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Webinars
Thursday, September 17, 11:00am - 12:00pm CDT
Rethinking Growth: Why HCP Marketing Is Patient Acquisition Marketing
Sponsored by
Healthcare organizations are rethinking how they drive growth—and healthcare provider marketing is evolving along with it.
As referral patterns shift, competition for specialty care intensifies, and patient journeys become more complex, leading organizations are expanding provider engagement beyond traditional referral outreach. Join Anissa Blanshan, Senior Marketing Manager at Mayo Clinic, and Stacy Compty, Client Success Leader at IQVIA Health System Solutions, to hear how marketing and physician outreach teams are working together to strengthen provider relationships, support patient acquisition, and contribute to long-term organizational growth.
What You’ll Learn:
• Why healthcare provider marketing is evolving beyond traditional referral communications
• How provider engagement influences referrals, patient acquisition, and service line growth
• Strategies for aligning marketing and physician outreach around shared goals
• Emerging trends shaping provider engagement strategies and investment decisions
• Practical insights from Mayo Clinic’s approach to engaging providers
Tuesday, September 22, 11:30am - 12:30pm CDT
From Answers to Action: What Agentic AI Means for Patient Access
Sponsored by:
Patients are increasingly turning to AI to find healthcare information, compare providers, and navigate their care options. But the next shift is already underway: AI is moving from answering questions to taking action.
As AI agents begin helping patients select providers, check insurance, and book appointments, healthcare organizations need to be prepared for a patient journey that may unfold without a visit to the health system’s website. When an AI agent can take a patient from search to a fully booked appointment, the information it relies on must be accurate, structured, and trustworthy enough not just to inform—but to act on.
Join Katherine Staiano, AVP, Digital Content & Web Platforms, and Amber Welch, VP, Marketing & Digital Engagement, Ochsner Health; Francesca Belmer, Senior Product Marketing Manager, Yext; and Marshall Schoenthal, Industry Principal, Healthcare, Phase2, to explore how agentic AI is reshaping patient access, what it means for the patient journey, and what to do now to prepare.
What You’ll Learn:
- How AI is changing the way patients find healthcare and evaluate their options
- What changes when AI moves from providing information to taking action
- How to prepare for a patient journey that can move from search to booking without a website visit
- Why accurate, structured data is critical when AI agents act on a patient’s behalf
- Where health systems should focus first to prepare for agentic AI
Past Webinars
Presented on Tuesday, July 21, 2026
The Attribution Gap: Measuring How Patients Really Find You
Sponsored by
Healthcare marketers are under increasing pressure to demonstrate how marketing contributes to patient acquisition and growth. Yet many organizations continue to rely on attribution models that fail to reflect how patients actually discover, research, and choose care.
Presented on Wednesday, July 15, 2026
Show Me the ROI: Measuring Agentic AI in Patient Engagement
Sponsored by
Healthcare marketers are making real progress with AI-powered patient engagement. But when it comes to measuring impact and proving ROI, many teams still face major questions.
Presented on Wednesday, June 17, 2026
The Patient Next Door: Meet the New Healthcare Consumer
Sponsored by
Consumers are rethinking how (and whether) they engage with healthcare. Many delay or bypass providers, turn to AI to triage health needs, and make decisions before ever scheduling an appointment.
Presented on Wednesday, June 3, 2026
Humanizing Brand Experience, Volume 9: National Trends, the Compassion Index, and the 2026 Most Human Brands
Consumers are more engaged in healthcare than ever—and unmistakably clear about what’s working, what isn’t, and what they expect next.
New national research reveals a widening gap between how healthcare organizations operate and how people want to experience care—driven by shifting expectations and rapid change.
Presented on Thursday, March 26, 2026
Beacon of Hope: Navigating Brand & Trust Through Healthcare Transformation
Sponsored by
Periods of transformation—whether driven by acquisition, digital modernization, rebranding, leadership change, or strategic realignment—put extraordinary pressure on healthcare marketing teams. Leaders are expected to align stakeholders, protect trust, and communicate clearly while systems, teams, and priorities shift beneath them.
Presented on Thursday, February 5, 2026
The New Dynamics of Trust in Healthcare
Sponsored by
Distrust is rising in healthcare, and the impact is real. More than one in four consumers have switched providers after trust was broken. Drawing on new insights from Humanizing Brand Experience, Volume 9, 4th Quarter 2025, this exclusive executive briefing explores what’s driving distrust—and what brands can do to rebuild and sustain confidence.
Presented on Tuesday, January 20, 2026
Gaining Physician Trust in Digital Transformation
Sponsored by
Gaining physician buy-in can make or break any digital initiative. Many clinicians remain skeptical after past technologies created friction instead of improving care. The key to trust is clearly demonstrating how new tools streamline workflows, support clinical needs, and enhance both provider and patient experiences.
Presented on Wednesday, November 5, 2025
Becoming AI’s First Choice: Gain Visibility & Patient Trust
Sponsored by
Artificial Intelligence is transforming how patients discover, evaluate, and engage with healthcare services. From generative search to smarter digital assistants, AI is redefining visibility and shaping patient expectations.
Presented on October 22, 2025
Lower Cost, Higher Impact: Building Healthcare Campaigns That Convert
Sponsored by
In today’s performance-driven healthcare marketing landscape, every dollar spent needs to drive action, not just awareness. But with rising acquisition costs, fragmented data, and consumer trust at an all-time low, even smart campaigns can miss the mark.
Presented on September 25, 2025
Accelerate Patient Growth with Predictive Modeling
Sponsored by
In today’s era of healthcare consumerism, finding your next best patient requires more than broad-based marketing—it demands precision and predictive insight.
Presented on September 17, 2025
Digital Touchpoints That Work – Enhancing Communication and Visibility with Providers
Sponsored by
Staying top-of-mind with busy physicians takes more than a handshake. Today’s most effective outreach programs blend digital tools with field efforts to create timely, relevant touchpoints that keep providers engaged and connected.