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Webinars
Thursday, December 12, 11:30am-12:30pm Central Time
Award Winning Marketing: How Trinity Health – Michigan Region Drives ROI by Layering Consumer Experience with MarTech
Sponsored by:
Trinity Health — Michigan Region has optimized precision marketing to drive system-level ROI. The foundation to their approach is a clear vision of the ideal consumer experience, which drives their MarTech roadmap. In this webinar, Rich Evans and Mitch Holdwick will share their journey to precision marketing mastery starting with digital marketing, realizing the need to add nurturing and personalized consumer journeys through marketing automation, and finally addressing a key missing ingredient: the Contact Center.
This is a “must attend” webinar! Hear how the initiative was recognized with an eHealthcare Leadership Award for marketing effectiveness, with an impressive ROI centered on strategic growth initiatives.
Don’t miss this opportunity to hear key lessons for:
- Defining consumer strategy first then identify the technology
- Creating a strategy and data-driven technology roadmap
- Mastering best practices journey mapping and marketing automation
- Building a scalable consumer experience model that can be replicated across regions while incorporating nuances of each market
- Articulating system-level value that moves beyond campaign ROI
Speakers:
- Rich Evans, Marketing Manager, Trinity Health – Michigan Region
- Mitch Holdwick, Marketing Manager, Trinity Health – Michigan Region
- Dan Lavelle, VP of Healthcare Marketing, Evariant
Past Webinars
Recorded on October 10, 2019
Political Update: The Outlook for Healthcare
Sponsored by:
With the Presidential election just over a year away, healthcare is a key focus of media attention and policy debates. Among the topics shaping the discussion—as well as actions on the part of the current Administration—are hospital price transparency, drug pricing, patient access to data, affordability and accessibility, Medicare for All, and the future of the Affordable Care Act. What’s most likely to happen on these issues in the coming months and heading into 2020? How will the impeachment inquiry impact healthcare policy actions? What’s the longer term outlook? And what does it all mean for hospitals, health systems, and other providers?
In this webinar, Paul Keckley, Principal of the Keckley Group and one of the nation’s leading experts on health policy and industry trends, provided an inside look at what lies ahead. Paul was joined by Julie Barnes, Founder & Principal of Maverick Health Policy.
Presented on July 11, 2019
Online Appointment Scheduling as a Differentiator
Sponsored by:
Healthcare consumers are demanding frictionless access to care. As health systems build out their digital front doors, seamless online appointment scheduling has been the missing link. In this complimentary webinar, you’ll hear how Roper St. Francis Healthcare is not only responding to the need for better patient access, but also using it as an advantage in a competitive market. In this webinar, Nichole Stevens, Director of Marketing & Business Development, Roper St. Francis Healthcare, and Jordan Pisarcik, Vice President, Account Management, DocASAP, showed how Roper St. Francis tied real-time online appointment scheduling into marketing campaigns to create awareness and drive appointments for primary care and specialists across the network. They also shared how the system leveraged scheduling data to uncover trends, make improvements, and gain traction with executives and providers.
Interested in ordering a recording of this webinar? Contact us.
Presented on September 20, 2018
Could Your Website Be Replaced by AI?
Benefit from one of the best attended and evaluated sessions at the Healthcare Marketing & Physician Strategies Summit!
Piedmont Healthcare has taken its AI-driven approach to digital patient experience a step further with unique new use-cases and even a full-page takeover. In this webinar, Matt Gove, Chief Consumer Officer for Piedmont, and Brian Gresh, President of Loyal, shared how and why Piedmont shifted its website strategy to focus on guiding patients through their online journey via emerging technology. Order the recording to learn how chatbots and other smart solutions can increase website conversions, create operational efficiencies, and provide a delightful patient experience.
Improving Loyalty Through Personalized Experiences
July 25, 2018
Sponsored by:
Consumers today expect personalization in every aspect of their lives – and healthcare is no exception. That’s how you create loyalty. For health systems, that means delivering superior service and engaging patients at a personalized level. Creating that experience requires distinct platforms living in a unified state, including advanced marketing automation that incorporates healthcare CRM (HCRM).
As in most industries, the healthcare consumer experience begins long before customers walk through the door. In this webinar, John Marzano, Vice President, Marketing & Public Affairs, Lehigh Valley Health Network, and Gary Druckenmiller, Vice President, Customer Success, Evariant, detailed the shift that must be made to engage potential patients from the first lead inquiry through their journey to treatment and the post-care relationship.
To learn more, contact us.
Humanizing Brand Experience: How Johns Hopkins Health System Builds Meaningful Connections
June 21, 2018
Sponsored by:
What do consumers want from healthcare experiences? And how do their “wants” align with what healthcare brands are delivering?
A comprehensive new study on “Humanizing Brand Experience” uncovers just that. Drawing on research from more than 3,400 consumers, the study ranks 43 brands across 12 U.S. markets, identifying strengths, weaknesses, what matters, and what doesn’t. As rapid change and rising costs drive consumers to seek more control than ever before, healthcare leaders must follow the lead of Johns Hopkins Health System—the #1 brand in the study—and understand the consumer mindset as well as how to be authentic and engage people at a deeper level.
In this webinar, with Dalal Haldeman and Justin Wartell, you’ll hear highlights and implications of the study, as well as best practices Johns Hopkins and other brands use to deliver a top-ranked engagement experience with value and measurable results.
Innovating the Digital Healthcare Consumer Experience
Thursday, November 16, 2017
Sponsored by:
Digital tools and technologies are transforming the experience for consumers across industries—and healthcare is no exception. Are your organization’s digital initiatives meeting consumers’ expectations? In this webinar, Shweta Ponnappa, Vice President, Digital Marketing, Providence St. Joseph Health, and Aaron Clifford, Senior Vice President of Marketing, Binary Fountain, shared strategies for doing just that. Hear:
- How Providence is innovating the digital consumer experience for the 3 million patients it serves annually.
- The digital healthcare trends marketers need to plan for and act on to stay ahead of the consumer curve.
- What would Amazon do? Hear lessons for adapting the e-commerce model for finding and booking physician appointments.
- Providence’s approach to scaling the consumer experience to increase patient acquisition and retention.
Crafting a Leading Brand Architecture Strategy
Tuesday, August 8, 2017
Sponsored by:
Health system brand architectures often turn into a tangled collection of names, logos, and co-brands over time. Not only does the brand become complex and expensive to manage, consumers find it difficult to understand and navigate the organization’s services and offerings. Learn how to move from complexity to clarity and create a cohesive brand architecture for your organization. Hear from Elizabeth Kistner, Executive Director, Brand Strategy & Consumer Research, Mercy; Kim Vecchio, Director of Brand, UCHealth; and Gunnar Jacobs, Executive Director, Monigle, about brand architecture’s most critical challenges — such as partnerships, affiliations, physician practices, children’s services, donor naming, and service lines — and get advice to help you:
• Understand the elements of a hard-working, cohesive brand architecture
• Navigate turbulent waters internally and externally
• Elevate brand architecture to align and optimize with business strategy
Missed the webinar? Order the Recording
Marketing’s Revenue Contribution: Proving the Value of Marketing Efforts to the C-Suite
Wednesday, July 19, 2017
Sponsored by:
Healthcare marketers are being held to new levels of accountability in this data-driven and patient-empowered era. As health systems increasingly rely on the marketing department to attract and retain new patients, the C-suite expects marketing to prove the value and return of their spend — from brand awareness to an impact on the bottom line.
In this webinar, Dan Lavelle, Administrator, Marketing, Lehigh Valley Health Network, and Gary Druckenmiller, Vice President, Marketing Practice Lead, Evariant, discussed how to develop and measure the success of marketing programs in more than just likes, shares, click-throughs, and site visits. The webinar featured proven approaches to measurement and examples of actual reports and data that can be shown to the C-suite audience to convey the value of marketing efforts and prove a return on investment.