January 28, 2021 | 11:30am-12:30pm CST
Activating Your Healthcare Heroes: Creating Passionate, Experience-Driven Brand Ambassadors in the COVID Age
Although healthcare is a very human industry, many organizations don’t commit the effort to ensuring that employees are prepared to deliver the brand and experience in everything they do. The pressures of operating through COVID have only exacerbated this challenge–burned out, frustrated, and sometimes vilified employees aren’t getting the support, guidance, and inspiration they need to deliver what makes the organization’s healthcare experience unique.
In this webinar, you’ll hear how two organizations are powerfully engaging employees so they can confidently and compellingly live the brand in every single interaction. Join your colleagues to examine:
• The strategies that guided these unique programs
• The tactics used to bring people along on the journey
• The results achieved by turning healthcare heroes into powerful advocates for the brand and experience
Take home lessons for implementing a brand ambassador program in your own organization, including elements to deploy and “sell stories” for gaining leadership commitment and alignment.
Christine Albert, Chief Marketing Officer, LCMC Health
Suzanne Spruce, AVP, Chief Marketing & Communications Officer, Northern Light Health
Justin Wartell, Managing Principal, Monigle
February 10, 2021 | 11:30am-12:30pm CST
Overcoming the Hype: An Innovative Approach to Provider Alignment Strategy
Healthcare leaders and liaison teams continue to be challenged to strengthen existing physician relationships, build new ones, and drive incremental growth. No longer can we think that there’s a silver bullet solution that allows us to “set it and forget it” when it comes to these relationships. Instead, today’s environment demands an innovative approach to technology that guides provider alignment strategy.
In this webinar, you’ll hear how market intelligence, data management, and smart investments in technology can lead to actionable physician engagement strategies.
Learn how to:
• Cut through the data noise with physician relationship management tools that reduce or eliminate manual work
• Set liaisons up with reachable goals and outreach territories
• Build fast data interpretation dashboards to prove value to executive leadership
• Improve provider network planning and utilization
Abby Elowsky, Physician Relationship Management Technology Manager, Henry Ford Health System
Keri Braley, Associate VP, Provider Strategy, Healthgrades
Presented on December 14, 2020
Vaccines Are Here: Three Communication Imperatives for Healthcare Organizations
The moment has arrived. With worldwide hope focused on a COVID vaccine, two vaccines … Moderna and Pfizer … await emergency use authorization from the FDA. Indeed, doses of COVID vaccines will likely be distributed throughout the country within weeks.
Now, the communication challenges begin. For those in healthcare organizations, that means laying the groundwork with the media, the public, and employees regarding distrust, distribution, healthcare inequities, and logistical hurdles.
Laying that groundwork rests on three key communication imperatives:
• Getting the talk right internally
• Serving as the voice of authority in each community
• Preparing for the pitfalls
The Forum for Healthcare Strategists joins Jarrard Phillips Cate & Hancock in a conversation that will unpack each of these imperatives and provide clear actions that healthcare leaders can take today. Examine how to: help your employees feel comfortable receiving a vaccine, as well as to then advocate within their community; shape messages that will relieve anxiety while educating the public; prepare for media scrutiny; and respond to negative events like vaccine side effects (real and perceived).
Hear insights from your colleagues to help you connect the communication principles discussed with real-world scenarios.
Pattie Cuen, Chief Marketing & Communications Officer, Cedars-Sinai
Megan Manahan, Chief Brand Officer, ThedaCare
David Jarrard, CEO, Jarrard Phillips Cate & Hancock
Justin Gibbs, Vice President and COVID-19 Task Force Leader, Jarrard Phillips Cate & Hancock
Presented on October 20, 2020
Diversity and Inclusion in Healthcare: Stanford Health Care’s Journey
Healthcare organizations have an important role to play in uprooting racism and discrimination in our society — and leaders at Stanford Health Care are taking action. Recognizing that the first step is to look inward, Stanford has undertaken a journey to listen, to learn, and to cultivate a workplace in which diversity is celebrated and all people are included, respected, valued, and appreciated as their organization’s most valuable assets.
In this webinar, David Entwistle, President & CEO of Stanford Health Care; Barbara Hardy, Chief Diversity, Inclusion & Health Equity Officer for Stanford Health Care; and Michiko Tanabe, Chief Marketing Officer, Stanford Health Care, joined moderator Chris Boyer to discuss that journey. Watch now to explore:
• Why it’s important to have these conversations, as difficult as they may be
• How healthcare executives can drive awareness and understanding of inequities — and ultimately change
• The role of communications and marketing leaders in advancing diversity and inclusion efforts
• Lessons learned for embedding diversity and inclusion into the organizational culture
Presented on July 30, 2020
COVID-19: A Catalyst for a More Human Experience
This is healthcare’s moment. The core elements of brand experience have been magnified by the pressure COVID-19 has put on the healthcare industry.
COVID-19 is the catalyst—a forcing function that is beating down barriers, challenging convention and putting pressure on infrastructure. Today, healthcare marketers have the permission and the opportunity to shape and lead the dialogue on a more human experience.
Don’t miss this moment to create a more human healthcare experience:
• Learn what’s working and what isn’t as healthcare leaders make change happen internally and externally
• Connect data-driven insights to real-world actions being deployed by leading healthcare systems
• Understand the trends that are here to stay and what to do about them
• Hear from your colleagues who are leading the way within their healthcare organizations
Douwe Bergsma, Chief Marketing Officer, Piedmont Healthcare
Jim Blazar, Executive VP and Chief Strategy Officer, Hackensack Meridian Health
Gabriel Cohen, Chief Marketing Officer, Monigle
Presented on Wednesday, June 10, 2020
Marketers & Communicators Lead the Way to Growth: Let’s Talk
Nationwide, healthcare leaders are rising to the challenges of COVID-19 and looking ahead to a post-pandemic future. Now more than ever, marketing and communication executives are critical in redefining and communicating that future.
This complimentary webinar, presented in partnership with BrandActive, examined essential steps for strengthening your organization and brand moving forward. Join your colleagues to explore strategies and opportunities for:
- Living your brand … and leveraging the goodwill generated during the crisis to establish your organization as a valuable community resource
- Getting patients back into the health system … how do you communicate that the organization is a safe space and rebuild trust?
- Establishing your marketing department as a valued partner to finance and operations to rapidly move on emerging business opportunities—and elevate the contribution of marketing and communications in the process
- Getting your marketing department in order—through marketing operations optimization—to operate more efficiently, recapture profitable business, manage your brand and more!
Kevan Mabbutt, SVP & Chief Consumer Officer, Intermountain Healthcare (Salt Lake City, UT)
David Perry, Senior Advisor, Stanford Health Care (Stanford, CA)
Suzanne Sawyer, SVP, Chief Marketing & Communications Officer, Johns Hopkins Medicine (Baltimore, MD)
Jean Hitchcock, President, Hitchcock Marketing & Communications
Philip Guiliano, Partner, BrandActive
Presented on May 20, 2020
Brand Leadership Through COVID-19: Northwell Health's Approach
COVID-19 is quickly changing healthcare, and organizations at the forefront of this change are charting the course for what’s next. Northwell Health took unprecedented early action as the crisis took hold and has shaped the local, national, and global dialogue around the pandemic.
Grounded in data; steeped in strategy; and guided by a meticulous, disciplined approach, Ramon Soto and the Marketing, Communications, and Brand teams at Northwell are guiding the organization as it gets back to business in a post-COVID-19 world.
In this complimentary webinar, presented in partnership with Monigle, you’ll learn:
• how Northwell’s brand stature has skyrocketed
• how consumer data Monigle is collecting is driving Northwell’s decision-making as it draws people back to healthcare
• actionable steps you can take at different phases of recovery from the pandemic
Ramon Soto, SVP, Chief Marketing & Communications Officer, Northwell Health
Justin Wartell, Managing Principal, Monigle
Presented on May 5th, 2020
What Happens Next: Hospital Marketing and Communications Post-COVID-19
As healthcare organizations begin to look toward a new normal once the COVID-19 pandemic eases, marketing and communications will be more important than ever. But transitioning at the wrong time (or more importantly, in the wrong way) could risk public backlash and cause distrust and fear among patients and community members. The time to start planning is now!
This webinar examined essential steps for rebuilding marketing efforts post-COVID-19, including:
• Balancing public health goals with business and care needs
• Getting patients back into the health system for essential services
• Rallying both essential and nonessential employees who have gone
through an extremely strenuous time
• Engaging the media, community stakeholders, and donors
• Maintaining trust in the organization as a safe place
• And more!
Jeff Bean, Vice President, System Marketing & Brand, Geisinger (Danville, PA)
Christine Clay, Senior Director, System Marketing, Scripps Health (San Diego, CA)
Pamela Landis, Vice President, Digital Engagement, Hackensack Meridian Health (Edison, NJ)
Kathy Smith, Vice President, Marketing & Communications, The Johns Hopkins Hospital (Baltimore, MD)
John Simpson, President & Co-Founder, Digital Health Strategies
Ben Texter, Executive Vice President & Co-Founder, Digital Health Strategies
Presented on Tuesday, April 28th, 11:30am–12:30pm CDT
Caring for Our Caregivers Amidst COVID-19
Prior to the coronavirus pandemic, caregiver burnout and moral injury were significant and growing issues for clinical staff in virtually every specialty. That trend has only become more acute with the incredible pressures created by COVID-19.
How do healthcare leaders ensure they are supporting their caregivers in ways that don’t just keep them going through the acute phase of the coronavirus crisis, but also build resilience in the long-term?
In this complimentary webinar, presented in partnership with Jarrard Phillips Cate & Hancock, you’ll hear insights and best practices for engaging with and caring for the clinical professionals who are working day in and day out to stem the tide of COVID-19.
Tony Briningstool, MD, FACEP, Senior Vice President & Chief Medical Officer, American Physician Partners
David Gaines, CEO, System Retail Services & Senior Vice President of Public Affairs, Ochsner Health
Lisa Sgarlata, DNP, MSFM, RN, FACHE, Chief Patient Care Officer & Chief Nurse Executive, Lee Health
Hollie Adams, MHA, Interim Health Services Practice Leader, Jarrard Phillips Cate & Hancock
Recorded on Wednesday, April 22, 2020
Today's Steps for Post COVID-19 Physician Outreach
From key operational changes to catastrophic revenue gaps, provider burnout, and anxious communities and populations–the challenges of the COVID-19 pandemic are unparalleled for healthcare organizations. Managing scarce resources across the health enterprise and prioritizing outreach will require data-driven planning, flawless execution, and relentless communication.
The time is NOW to plan for critical physician outreach. In this webinar, you’ll hear strategies and best practices for reaching physicians and accelerating to the new normal.
Darren Burch, Physician Outreach Liaison, Legacy Health
Robert Perkins, Outreach Services Director, Intermountain Healthcare
Kriss Barlow, Principal, Barlow/McCarthy
Chris Hemphill, Director, Client AI & Operations, SymphonyRM
Recorded on Wednesday, April 15, 2020
Accelerating to the New Normal
We are all about to face the “New Normal” in the healthcare operating environment. Faced with catastrophic revenue gaps, provider burnout, and an anxious consumer base, how can healthcare organizations begin to drive growth again? Managing scarce resources and prioritizing patients for engagement will require data-driven planning, flawless execution, and relentless communication. In this complimentary webinar, presented in partnership with SymphonyRM, you’ll learn how to connect strategy, operations, and marketing engagement to drive success.
Terry Tuznik, RN, Vice President, Clinical Solutions, SymphonyRM
Joe Wilkins, FACHE, Partner & Principal Advisor, TRG Healthcare
Brandon Klar, Managing Director, GE Healthcare Partners Consulting
Joe Schmid, Chief Technology Officer, SymphonyRM
Recorded on Tuesday, April 7, 2020
Mission Critical: Physician Engagement and Communication During COVID-19
Physicians—and those who support them—are carrying the heaviest burden in the battle against COVID-19. How do you ensure the most relevant information reaches them when it matters most? From key operational changes, to policy and equipment updates, to mental health and wellness concerns—there is so much vital content our doctors need to stay safe and well so they can focus their energy on caring for others.
For healthcare organizations, engaging and communicating with physicians is challenging under ideal circumstances. Now, it’s mission critical, and lives depend on successfully reaching and supporting this group.
In this webinar, presented in partnership with Jarrard Phillips Cate & Hancock and Barlow/McCarthy, you’ll hear real-time experiences from leaders at health systems around the country as well as strategies and best practices for reaching physicians, employed and independent, during this critical time.
Arick Forrest, MD, President of Ohio State University Physicians & Vice Dean for Clinical Affairs, The Ohio State University (Columbus, OH)
Rose Glenn, Chief Communications & Marketing Officer, Michigan Medicine (Ann Arbor, MI)
Beth Toal, VP, Marketing & Communications, St. Luke’s Health System (Boise, ID)
Kriss Barlow, Principal, Barlow/McCarthy
Lauren McConville, Partner & National Practice Leader, Jarrard Phillips Cate & Hancock
Recorded on March 24, 2020
Managing Coronovirus Communications
The impact of COVID-19 is moving at unprecedented speed. How can you keep up with the challenges?
For healthcare organizations, communicating externally with the community, as well as internally with staff and physicians, is a number one priority. Providing up-to-date information on a situation that is changing by the minute can alleviate the fears of many.
The Forum for Healthcare Strategists is partnering with Jarrard Phillips Cate & Hancock and BroadcastMed to produce a series of webinars focused on COVID-19 communications in the new era of a pandemic. The first webinar took place on Tuesday, March 24th at 11:30am CDT.
View the webinar to examine strategies and best practices for:
- Keeping up with the latest developments and communicating through various scenarios
- Crafting messages for your team, patients and families, the media, and the public that build trust and reduce fear
- Building an effective crisis action plan to guide your response each step of the way
- Monitoring and adjusting your communication tactics in real time
- And more!
Danette Fitzgerald, VP, Marketing and Communications, Parkview Health System
David Jarrard, CEO, Jarrard Phillips Cate & Hancock
Justin Gibbs, Associate Vice President, Jarrard Phillips Cate & Hancock
Moderator: Peter Gailey, President, Co-Founder, BroadcastMed, Inc.
Recorded on December 12, 2019
Award Winning Marketing: How Trinity Health – Michigan Region Drives ROI by Layering Consumer Experience with MarTech
Trinity Health — Michigan Region has optimized precision marketing to drive system-level ROI. The foundation to their approach is a clear vision of the ideal consumer experience, which drives their MarTech roadmap. In this webinar, Rich Evans and Mitch Holdwick will share their journey to precision marketing mastery starting with digital marketing, realizing the need to add nurturing and personalized consumer journeys through marketing automation, and finally addressing a key missing ingredient: the Contact Center.
This is a “must attend” webinar! Hear how the initiative was recognized with an eHealthcare Leadership Award for marketing effectiveness, with an impressive ROI centered on strategic growth initiatives.
Don’t miss this opportunity to hear key lessons for:
- Defining consumer strategy first then identify the technology
- Creating a strategy and data-driven technology roadmap
- Mastering best practices journey mapping and marketing automation
- Building a scalable consumer experience model that can be replicated across regions while incorporating nuances of each market
- Articulating system-level value that moves beyond campaign ROI
- Rich Evans, Marketing Manager, Trinity Health – Michigan Region
- Mitch Holdwick, Marketing Manager, Trinity Health – Michigan Region
- Dan Lavelle, VP of Healthcare Marketing, Evariant
Recorded on October 10, 2019
Political Update: The Outlook for Healthcare
With the Presidential election just over a year away, healthcare is a key focus of media attention and policy debates. Among the topics shaping the discussion—as well as actions on the part of the current Administration—are hospital price transparency, drug pricing, patient access to data, affordability and accessibility, Medicare for All, and the future of the Affordable Care Act. What’s most likely to happen on these issues in the coming months and heading into 2020? How will the impeachment inquiry impact healthcare policy actions? What’s the longer term outlook? And what does it all mean for hospitals, health systems, and other providers?
In this webinar, Paul Keckley, Principal of the Keckley Group and one of the nation’s leading experts on health policy and industry trends, provided an inside look at what lies ahead. Paul was joined by Julie Barnes, Founder & Principal of Maverick Health Policy.
Presented on July 11, 2019
Online Appointment Scheduling as a Differentiator
Healthcare consumers are demanding frictionless access to care. As health systems build out their digital front doors, seamless online appointment scheduling has been the missing link. In this complimentary webinar, you’ll hear how Roper St. Francis Healthcare is not only responding to the need for better patient access, but also using it as an advantage in a competitive market. In this webinar, Nichole Stevens, Director of Marketing & Business Development, Roper St. Francis Healthcare, and Jordan Pisarcik, Vice President, Account Management, DocASAP, showed how Roper St. Francis tied real-time online appointment scheduling into marketing campaigns to create awareness and drive appointments for primary care and specialists across the network. They also shared how the system leveraged scheduling data to uncover trends, make improvements, and gain traction with executives and providers.
Presented on September 20, 2018
Could Your Website Be Replaced by AI?
Benefit from one of the best attended and evaluated sessions at the Healthcare Marketing & Physician Strategies Summit!
Piedmont Healthcare has taken its AI-driven approach to digital patient experience a step further with unique new use-cases and even a full-page takeover. In this webinar, Matt Gove, Chief Consumer Officer for Piedmont, and Brian Gresh, President of Loyal, shared how and why Piedmont shifted its website strategy to focus on guiding patients through their online journey via emerging technology. Order the recording to learn how chatbots and other smart solutions can increase website conversions, create operational efficiencies, and provide a delightful patient experience.