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Presented on Wednesday, June 10, 2020
Marketers & Communicators Lead the Way to Growth: Let’s Talk
Nationwide, healthcare leaders are rising to the challenges of COVID-19 and looking ahead to a post-pandemic future. Now more than ever, marketing and communication executives are critical in redefining and communicating that future.
This complimentary webinar, presented in partnership with BrandActive, examined essential steps for strengthening your organization and brand moving forward. Join your colleagues to explore strategies and opportunities for:
- Living your brand … and leveraging the goodwill generated during the crisis to establish your organization as a valuable community resource
- Getting patients back into the health system … how do you communicate that the organization is a safe space and rebuild trust?
- Establishing your marketing department as a valued partner to finance and operations to rapidly move on emerging business opportunities—and elevate the contribution of marketing and communications in the process
- Getting your marketing department in order—through marketing operations optimization—to operate more efficiently, recapture profitable business, manage your brand and more!
Speakers:
Kevan Mabbutt, SVP & Chief Consumer Officer, Intermountain Healthcare (Salt Lake City, UT)
David Perry, Senior Advisor, Stanford Health Care (Stanford, CA)
Suzanne Sawyer, SVP, Chief Marketing & Communications Officer, Johns Hopkins Medicine (Baltimore, MD)
Jean Hitchcock, President, Hitchcock Marketing & Communications
Moderator:
Philip Guiliano, Partner, BrandActive
Presented on May 20, 2020
Brand Leadership Through COVID-19: Northwell Health's Approach
COVID-19 is quickly changing healthcare, and organizations at the forefront of this change are charting the course for what’s next. Northwell Health took unprecedented early action as the crisis took hold and has shaped the local, national, and global dialogue around the pandemic.
Grounded in data; steeped in strategy; and guided by a meticulous, disciplined approach, Ramon Soto and the Marketing, Communications, and Brand teams at Northwell are guiding the organization as it gets back to business in a post-COVID-19 world.
In this complimentary webinar, presented in partnership with Monigle, you’ll learn:
• how Northwell’s brand stature has skyrocketed
• how consumer data Monigle is collecting is driving Northwell’s decision-making as it draws people back to healthcare
• actionable steps you can take at different phases of recovery from the pandemic
Speakers:
Ramon Soto, SVP, Chief Marketing & Communications Officer, Northwell Health
Justin Wartell, Managing Principal, Monigle
Presented on May 5th, 2020
What Happens Next: Hospital Marketing and Communications Post-COVID-19
As healthcare organizations begin to look toward a new normal once the COVID-19 pandemic eases, marketing and communications will be more important than ever. But transitioning at the wrong time (or more importantly, in the wrong way) could risk public backlash and cause distrust and fear among patients and community members. The time to start planning is now!
This webinar examined essential steps for rebuilding marketing efforts post-COVID-19, including:
• Balancing public health goals with business and care needs
• Getting patients back into the health system for essential services
• Rallying both essential and nonessential employees who have gone
through an extremely strenuous time
• Engaging the media, community stakeholders, and donors
• Maintaining trust in the organization as a safe place
• And more!
Speakers:
Jeff Bean, Vice President, System Marketing & Brand, Geisinger (Danville, PA)
Christine Clay, Senior Director, System Marketing, Scripps Health (San Diego, CA)
Pamela Landis, Vice President, Digital Engagement, Hackensack Meridian Health (Edison, NJ)
Kathy Smith, Vice President, Marketing & Communications, The Johns Hopkins Hospital (Baltimore, MD)
John Simpson, President & Co-Founder, Digital Health Strategies
Ben Texter, Executive Vice President & Co-Founder, Digital Health Strategies
Presented on Tuesday, April 28th, 11:30am–12:30pm CDT
Caring for Our Caregivers Amidst COVID-19
Prior to the coronavirus pandemic, caregiver burnout and moral injury were significant and growing issues for clinical staff in virtually every specialty. That trend has only become more acute with the incredible pressures created by COVID-19.
How do healthcare leaders ensure they are supporting their caregivers in ways that don’t just keep them going through the acute phase of the coronavirus crisis, but also build resilience in the long-term?
In this complimentary webinar, presented in partnership with Jarrard Phillips Cate & Hancock, you’ll hear insights and best practices for engaging with and caring for the clinical professionals who are working day in and day out to stem the tide of COVID-19.
Speakers:
Tony Briningstool, MD, FACEP, Senior Vice President & Chief Medical Officer, American Physician Partners
David Gaines, CEO, System Retail Services & Senior Vice President of Public Affairs, Ochsner Health
Lisa Sgarlata, DNP, MSFM, RN, FACHE, Chief Patient Care Officer & Chief Nurse Executive, Lee Health
Moderator:
Hollie Adams, MHA, Interim Health Services Practice Leader, Jarrard Phillips Cate & Hancock
Past Webinars
Recorded on Wednesday, April 22, 2020
Today's Steps for Post COVID-19 Physician Outreach
From key operational changes to catastrophic revenue gaps, provider burnout, and anxious communities and populations–the challenges of the COVID-19 pandemic are unparalleled for healthcare organizations. Managing scarce resources across the health enterprise and prioritizing outreach will require data-driven planning, flawless execution, and relentless communication.
The time is NOW to plan for critical physician outreach. In this webinar, you’ll hear strategies and best practices for reaching physicians and accelerating to the new normal.
Speakers:
Darren Burch, Physician Outreach Liaison, Legacy Health
Robert Perkins, Outreach Services Director, Intermountain Healthcare
Kriss Barlow, Principal, Barlow/McCarthy
Chris Hemphill, Director, Client AI & Operations, SymphonyRM
Recorded on Wednesday, April 15, 2020
Accelerating to the New Normal
We are all about to face the “New Normal” in the healthcare operating environment. Faced with catastrophic revenue gaps, provider burnout, and an anxious consumer base, how can healthcare organizations begin to drive growth again? Managing scarce resources and prioritizing patients for engagement will require data-driven planning, flawless execution, and relentless communication. In this complimentary webinar, presented in partnership with SymphonyRM, you’ll learn how to connect strategy, operations, and marketing engagement to drive success.
Speakers:
Terry Tuznik, RN, Vice President, Clinical Solutions, SymphonyRM
Joe Wilkins, FACHE, Partner & Principal Advisor, TRG Healthcare
Brandon Klar, Managing Director, GE Healthcare Partners Consulting
Joe Schmid, Chief Technology Officer, SymphonyRM
Recorded on Tuesday, April 7, 2020
Mission Critical: Physician Engagement and Communication During COVID-19
Physicians—and those who support them—are carrying the heaviest burden in the battle against COVID-19. How do you ensure the most relevant information reaches them when it matters most? From key operational changes, to policy and equipment updates, to mental health and wellness concerns—there is so much vital content our doctors need to stay safe and well so they can focus their energy on caring for others.
For healthcare organizations, engaging and communicating with physicians is challenging under ideal circumstances. Now, it’s mission critical, and lives depend on successfully reaching and supporting this group.
In this webinar, presented in partnership with Jarrard Phillips Cate & Hancock and Barlow/McCarthy, you’ll hear real-time experiences from leaders at health systems around the country as well as strategies and best practices for reaching physicians, employed and independent, during this critical time.
Speakers:
Arick Forrest, MD, President of Ohio State University Physicians & Vice Dean for Clinical Affairs, The Ohio State University (Columbus, OH)
Rose Glenn, Chief Communications & Marketing Officer, Michigan Medicine (Ann Arbor, MI)
Beth Toal, VP, Marketing & Communications, St. Luke’s Health System (Boise, ID)
Kriss Barlow, Principal, Barlow/McCarthy
Moderator:
Lauren McConville, Partner & National Practice Leader, Jarrard Phillips Cate & Hancock
Recorded on March 24, 2020
Managing Coronovirus Communications
The impact of COVID-19 is moving at unprecedented speed. How can you keep up with the challenges?
For healthcare organizations, communicating externally with the community, as well as internally with staff and physicians, is a number one priority. Providing up-to-date information on a situation that is changing by the minute can alleviate the fears of many.
The Forum for Healthcare Strategists is partnering with Jarrard Phillips Cate & Hancock and BroadcastMed to produce a series of webinars focused on COVID-19 communications in the new era of a pandemic. The first webinar took place on Tuesday, March 24th at 11:30am CDT.
View the webinar to examine strategies and best practices for:
- Keeping up with the latest developments and communicating through various scenarios
- Crafting messages for your team, patients and families, the media, and the public that build trust and reduce fear
- Building an effective crisis action plan to guide your response each step of the way
- Monitoring and adjusting your communication tactics in real time
- And more!
Speakers:
Danette Fitzgerald, VP, Marketing and Communications, Parkview Health System
David Jarrard, CEO, Jarrard Phillips Cate & Hancock
Justin Gibbs, Associate Vice President, Jarrard Phillips Cate & Hancock
Moderator: Peter Gailey, President, Co-Founder, BroadcastMed, Inc.
Recorded on December 12, 2019
Award Winning Marketing: How Trinity Health – Michigan Region Drives ROI by Layering Consumer Experience with MarTech
Trinity Health — Michigan Region has optimized precision marketing to drive system-level ROI. The foundation to their approach is a clear vision of the ideal consumer experience, which drives their MarTech roadmap. In this webinar, Rich Evans and Mitch Holdwick will share their journey to precision marketing mastery starting with digital marketing, realizing the need to add nurturing and personalized consumer journeys through marketing automation, and finally addressing a key missing ingredient: the Contact Center.
This is a “must attend” webinar! Hear how the initiative was recognized with an eHealthcare Leadership Award for marketing effectiveness, with an impressive ROI centered on strategic growth initiatives.
Don’t miss this opportunity to hear key lessons for:
- Defining consumer strategy first then identify the technology
- Creating a strategy and data-driven technology roadmap
- Mastering best practices journey mapping and marketing automation
- Building a scalable consumer experience model that can be replicated across regions while incorporating nuances of each market
- Articulating system-level value that moves beyond campaign ROI
Speakers:
- Rich Evans, Marketing Manager, Trinity Health – Michigan Region
- Mitch Holdwick, Marketing Manager, Trinity Health – Michigan Region
- Dan Lavelle, VP of Healthcare Marketing, Evariant
Recorded on October 10, 2019
Political Update: The Outlook for Healthcare
Sponsored by:
With the Presidential election just over a year away, healthcare is a key focus of media attention and policy debates. Among the topics shaping the discussion—as well as actions on the part of the current Administration—are hospital price transparency, drug pricing, patient access to data, affordability and accessibility, Medicare for All, and the future of the Affordable Care Act. What’s most likely to happen on these issues in the coming months and heading into 2020? How will the impeachment inquiry impact healthcare policy actions? What’s the longer term outlook? And what does it all mean for hospitals, health systems, and other providers?
In this webinar, Paul Keckley, Principal of the Keckley Group and one of the nation’s leading experts on health policy and industry trends, provided an inside look at what lies ahead. Paul was joined by Julie Barnes, Founder & Principal of Maverick Health Policy.
Presented on July 11, 2019
Online Appointment Scheduling as a Differentiator
Sponsored by:
Healthcare consumers are demanding frictionless access to care. As health systems build out their digital front doors, seamless online appointment scheduling has been the missing link. In this complimentary webinar, you’ll hear how Roper St. Francis Healthcare is not only responding to the need for better patient access, but also using it as an advantage in a competitive market. In this webinar, Nichole Stevens, Director of Marketing & Business Development, Roper St. Francis Healthcare, and Jordan Pisarcik, Vice President, Account Management, DocASAP, showed how Roper St. Francis tied real-time online appointment scheduling into marketing campaigns to create awareness and drive appointments for primary care and specialists across the network. They also shared how the system leveraged scheduling data to uncover trends, make improvements, and gain traction with executives and providers.
Interested in ordering a recording of this webinar? Contact us.
Presented on September 20, 2018
Could Your Website Be Replaced by AI?
Benefit from one of the best attended and evaluated sessions at the Healthcare Marketing & Physician Strategies Summit!
Piedmont Healthcare has taken its AI-driven approach to digital patient experience a step further with unique new use-cases and even a full-page takeover. In this webinar, Matt Gove, Chief Consumer Officer for Piedmont, and Brian Gresh, President of Loyal, shared how and why Piedmont shifted its website strategy to focus on guiding patients through their online journey via emerging technology. Order the recording to learn how chatbots and other smart solutions can increase website conversions, create operational efficiencies, and provide a delightful patient experience.
Improving Loyalty Through Personalized Experiences
July 25, 2018
Sponsored by:
Consumers today expect personalization in every aspect of their lives – and healthcare is no exception. That’s how you create loyalty. For health systems, that means delivering superior service and engaging patients at a personalized level. Creating that experience requires distinct platforms living in a unified state, including advanced marketing automation that incorporates healthcare CRM (HCRM).
As in most industries, the healthcare consumer experience begins long before customers walk through the door. In this webinar, John Marzano, Vice President, Marketing & Public Affairs, Lehigh Valley Health Network, and Gary Druckenmiller, Vice President, Customer Success, Evariant, detailed the shift that must be made to engage potential patients from the first lead inquiry through their journey to treatment and the post-care relationship.
To learn more, contact us.
Humanizing Brand Experience: How Johns Hopkins Health System Builds Meaningful Connections
June 21, 2018
Sponsored by:
What do consumers want from healthcare experiences? And how do their “wants” align with what healthcare brands are delivering?
A comprehensive new study on “Humanizing Brand Experience” uncovers just that. Drawing on research from more than 3,400 consumers, the study ranks 43 brands across 12 U.S. markets, identifying strengths, weaknesses, what matters, and what doesn’t. As rapid change and rising costs drive consumers to seek more control than ever before, healthcare leaders must follow the lead of Johns Hopkins Health System—the #1 brand in the study—and understand the consumer mindset as well as how to be authentic and engage people at a deeper level.
In this webinar, with Dalal Haldeman and Justin Wartell, you’ll hear highlights and implications of the study, as well as best practices Johns Hopkins and other brands use to deliver a top-ranked engagement experience with value and measurable results.
Innovating the Digital Healthcare Consumer Experience
Thursday, November 16, 2017
Sponsored by:
Digital tools and technologies are transforming the experience for consumers across industries—and healthcare is no exception. Are your organization’s digital initiatives meeting consumers’ expectations? In this webinar, Shweta Ponnappa, Vice President, Digital Marketing, Providence St. Joseph Health, and Aaron Clifford, Senior Vice President of Marketing, Binary Fountain, shared strategies for doing just that. Hear:
- How Providence is innovating the digital consumer experience for the 3 million patients it serves annually.
- The digital healthcare trends marketers need to plan for and act on to stay ahead of the consumer curve.
- What would Amazon do? Hear lessons for adapting the e-commerce model for finding and booking physician appointments.
- Providence’s approach to scaling the consumer experience to increase patient acquisition and retention.
Crafting a Leading Brand Architecture Strategy
Tuesday, August 8, 2017
Sponsored by:
Health system brand architectures often turn into a tangled collection of names, logos, and co-brands over time. Not only does the brand become complex and expensive to manage, consumers find it difficult to understand and navigate the organization’s services and offerings. Learn how to move from complexity to clarity and create a cohesive brand architecture for your organization. Hear from Elizabeth Kistner, Executive Director, Brand Strategy & Consumer Research, Mercy; Kim Vecchio, Director of Brand, UCHealth; and Gunnar Jacobs, Executive Director, Monigle, about brand architecture’s most critical challenges — such as partnerships, affiliations, physician practices, children’s services, donor naming, and service lines — and get advice to help you:
• Understand the elements of a hard-working, cohesive brand architecture
• Navigate turbulent waters internally and externally
• Elevate brand architecture to align and optimize with business strategy
Missed the webinar? Order the Recording
Marketing’s Revenue Contribution: Proving the Value of Marketing Efforts to the C-Suite
Wednesday, July 19, 2017
Sponsored by:
Healthcare marketers are being held to new levels of accountability in this data-driven and patient-empowered era. As health systems increasingly rely on the marketing department to attract and retain new patients, the C-suite expects marketing to prove the value and return of their spend — from brand awareness to an impact on the bottom line.
In this webinar, Dan Lavelle, Administrator, Marketing, Lehigh Valley Health Network, and Gary Druckenmiller, Vice President, Marketing Practice Lead, Evariant, discussed how to develop and measure the success of marketing programs in more than just likes, shares, click-throughs, and site visits. The webinar featured proven approaches to measurement and examples of actual reports and data that can be shown to the C-suite audience to convey the value of marketing efforts and prove a return on investment.