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Webinars
Tuesday, September 14 | 1:30-2:30pm CST
Selling Your Bold Marketing Ideas to Leadership
Sponsored by
It’s time for health systems to lead the way in consumer engagement. To do so will require a new way of thinking, accompanied by compelling new initiatives. Yet, convincing senior leadership to embrace non-traditional marketing ideas can present a challenge.
Ready to hunker down and get your ideas out in the market? This complimentary webinar can help you get started! Join us to examine:
- Common hurdles marketers encounter when selling up
- What motivates health system leadership to push back
- How to pave the way for bold marketing long-term
- Pitching strategies to get your bold idea approved
Panelists:
Cynthia Schmidt, Chief of Marketing, VCU Health
Jared Usrey, Vice President, Strategy, Revive
Past Webinars
Recorded on September 23, 2021
Owning the Communication for Vaccine Mandates
Sponsored by
To date, more than 40 percent of health systems require workforce vaccination as a condition of employment. And as we’ve already seen, not all staffers or community members will be happy about it. The implications are immediate, and potentially long-lasting.
In this webinar, panelists examine the issues and help answer your questions, including:
- the internal and external implications of a vaccine mandate
- how to handle religious exemptions and labor contracts
- the best ways to communicate with your staff and the community about the new policies going into place
Panelists:
Catherine S. O’Neal, MD, Infectious Disease Specialist & Chief Medical Officer, Our Lady of the Lake Regional Medical Center
Alan Shoebridge, Director of Marketing & Communications, Salinas Valley Memorial Healthcare System
Ryan Colaianni (Moderator), Senior Vice President, Issues & Communications, Revive
Recorded on June 10, 2021
Create a More Human Healthcare Experience: 4 Pandemic-Driven Imperatives
The pandemic has transformed the world, nowhere more than in healthcare. Nationwide, healthcare executives have driven innovation that is humanizing healthcare on a structural, organizational, and experiential level.
In this webinar, you’ll hear how industry leaders are humanizing their organizations from the inside out—through organizational and structural transformations as well as mindset and cultural evolutions.
View this session to:
• Examine the imperatives needed to create a more consumer-centric experience, based on insights from healthcare leaders and consumers
• Explore the three pandemic-driven changes that have the most significant impact on brand experience
• Analyze four strategies for activating pandemic-driven management and leadership innovations that you can use immediately to foster improved experiences for consumers, physicians, and employees.
• Hear how to build organizational models designed for the future of experience, hiring, retention, culture, and care in a post-pandemic world
Speakers:
Christine Holt, Executive Vice President & COO, Life Care, Redeemer Health
Cindy Rose, Chief Experience Officer, Redeemer Health
James Cote, Senior Vice President, Ambulatory Services, BayCare Health System
Justin Wartell, Managing Principal, Monigle
Recorded on May 12, 2021
Are You Ready for the Tidal Wave? The Resurgence of Elective Orthopedic Procedures
Sponsored by Healthgrades
As we emerge from pandemic restrictions, the pent-up demand for elective orthopedic procedures is reverberating nationwide. However, the data is showing notable service line and regional variations. Complicating this intelligence is the accelerating migration of procedures to ambulatory surgery settings.
In this webinar, you’ll hear about current trends in elective orthopedic procedures and strategies to prepare for this rapidly evolving market situation.
Join this session to:
• Understand national and regional trends for orthopedic procedure volumes in inpatient vs. outpatient care settings
• Examine current market data for orthopedic procedures and the anticipated trends that factor in the resurgence of volumes
• Learn how to use the most up-to-date data available to understand the shifting procedure dynamics in your market and make informed strategic decisions to address them
Featured Speakers:
Emilio Ruocco, VP, Physician Relationship Management & Claims Insights
Jeremy Ellis, VP, Business Development, Kythera Labs
Recorded on Thursday April 15
The Impact of Retail Disruptors on the Healthcare Consumer Experience
Walmart Health’s razor-sharp focus on convenience and transparency will take market share from traditional healthcare organizations. The result? Healthcare organizations will need to make consumer experience a top priority to compete–offering experiences that match, or exceed, those of retail health.
In this webinar, you’ll get a first-hand look at what Walmart Health is doing now and what they’re planning for the future. You’ll also hear from health system leader MultiCare about its aggressive innovations aimed at competing with retail health providers.
View the webinar to:
• Get an in-depth look at how Walmart and other retailers (Amazon, Walgreens) are approaching the healthcare market, including information you won’t find anywhere else
• Learn how MultiCare has improved the consumer experience while facing competition from multiple disruptors, including Amazon, One Medical, and CVS
• Hear practical lessons you can apply at your own organization
Let’s move beyond the buzz lines “Disrupt the Disruptions” and “Offer the Amazon Experience” and see how it’s done!
Featured Speakers:
Shari Day-Campbell, Marketing Director, Retail Health, MultiCare
James A. Gardner, Managing Director, Topline Partners
Co-Hosts:
Chris Hemphill, VP, Applied AI & Growth, SymphonyRM
Audrey Wyman, Manager, Customer Success & Customer Experience
Presented on February 10, 2021
Overcoming the Hype: An Innovative Approach to Provider Alignment Strategy
Sponsored by Healthgrades
Healthcare leaders and liaison teams continue to be challenged to strengthen existing physician relationships, build new ones, and drive incremental growth. No longer can we think that there’s a silver bullet solution that allows us to “set it and forget it” when it comes to these relationships. Instead, today’s environment demands an innovative approach to technology that guides provider alignment strategy.
In this webinar, you’ll hear how market intelligence, data management, and smart investments in technology can lead to actionable physician engagement strategies.
Learn how to:
• Cut through the data noise with physician relationship management tools that reduce or eliminate manual work
• Set liaisons up with reachable goals and outreach territories
• Build fast data interpretation dashboards to prove value to executive leadership
• Improve provider network planning and utilization
Speakers:
Abby Elowsky, Physician Relationship Management Technology Manager, Henry Ford Health System
Keri Braley, Associate VP, Provider Strategy, Healthgrades
Presented on January 28, 2021
Activating Your Healthcare Heroes: Creating Passionate, Experience-Driven Brand Ambassadors in the COVID Age
Although healthcare is a very human industry, many organizations don’t commit the effort to ensuring that employees are prepared to deliver the brand and experience in everything they do. The pressures of operating through COVID have only exacerbated this challenge–burned out, frustrated, and sometimes vilified employees aren’t getting the support, guidance, and inspiration they need to deliver what makes the organization’s healthcare experience unique.
In this webinar, you’ll hear how two organizations are powerfully engaging employees so they can confidently and compellingly live the brand in every single interaction. Join your colleagues to examine:
• The strategies that guided these unique programs
• The tactics used to bring people along on the journey
• The results achieved by turning healthcare heroes into powerful advocates for the brand and experience
Take home lessons for implementing a brand ambassador program in your own organization, including elements to deploy and “sell stories” for gaining leadership commitment and alignment.
Speakers:
Christine Albert, Chief Marketing Officer, LCMC Health
Suzanne Spruce, AVP, Chief Marketing & Communications Officer, Northern Light Health
Justin Wartell, Managing Principal, Monigle
Presented on December 14, 2020
Vaccines Are Here: Three Communication Imperatives for Healthcare Organizations
The moment has arrived. With worldwide hope focused on a COVID vaccine, two vaccines … Moderna and Pfizer … await emergency use authorization from the FDA. Indeed, doses of COVID vaccines will likely be distributed throughout the country within weeks.
Now, the communication challenges begin. For those in healthcare organizations, that means laying the groundwork with the media, the public, and employees regarding distrust, distribution, healthcare inequities, and logistical hurdles.
Laying that groundwork rests on three key communication imperatives:
• Getting the talk right internally
• Serving as the voice of authority in each community
• Preparing for the pitfalls
The Forum for Healthcare Strategists joins Jarrard Phillips Cate & Hancock in a conversation that will unpack each of these imperatives and provide clear actions that healthcare leaders can take today. Examine how to: help your employees feel comfortable receiving a vaccine, as well as to then advocate within their community; shape messages that will relieve anxiety while educating the public; prepare for media scrutiny; and respond to negative events like vaccine side effects (real and perceived).
Hear insights from your colleagues to help you connect the communication principles discussed with real-world scenarios.
Speakers:
Pattie Cuen, Chief Marketing & Communications Officer, Cedars-Sinai
Megan Manahan, Chief Brand Officer, ThedaCare
David Jarrard, CEO, Jarrard Phillips Cate & Hancock
Justin Gibbs, Vice President and COVID-19 Task Force Leader, Jarrard Phillips Cate & Hancock
Presented on October 20, 2020
Diversity and Inclusion in Healthcare: Stanford Health Care’s Journey
Healthcare organizations have an important role to play in uprooting racism and discrimination in our society — and leaders at Stanford Health Care are taking action. Recognizing that the first step is to look inward, Stanford has undertaken a journey to listen, to learn, and to cultivate a workplace in which diversity is celebrated and all people are included, respected, valued, and appreciated as their organization’s most valuable assets.
In this webinar, David Entwistle, President & CEO of Stanford Health Care; Barbara Hardy, Chief Diversity, Inclusion & Health Equity Officer for Stanford Health Care; and Michiko Tanabe, Chief Marketing Officer, Stanford Health Care, joined moderator Chris Boyer to discuss that journey. Watch now to explore:
• Why it’s important to have these conversations, as difficult as they may be
• How healthcare executives can drive awareness and understanding of inequities — and ultimately change
• The role of communications and marketing leaders in advancing diversity and inclusion efforts
• Lessons learned for embedding diversity and inclusion into the organizational culture
Presented on July 30, 2020
COVID-19: A Catalyst for a More Human Experience
This is healthcare’s moment. The core elements of brand experience have been magnified by the pressure COVID-19 has put on the healthcare industry.
COVID-19 is the catalyst—a forcing function that is beating down barriers, challenging convention and putting pressure on infrastructure. Today, healthcare marketers have the permission and the opportunity to shape and lead the dialogue on a more human experience.
Don’t miss this moment to create a more human healthcare experience:
• Learn what’s working and what isn’t as healthcare leaders make change happen internally and externally
• Connect data-driven insights to real-world actions being deployed by leading healthcare systems
• Understand the trends that are here to stay and what to do about them
• Hear from your colleagues who are leading the way within their healthcare organizations
Speakers:
Douwe Bergsma, Chief Marketing Officer, Piedmont Healthcare
Jim Blazar, Executive VP and Chief Strategy Officer, Hackensack Meridian Health
Gabriel Cohen, Chief Marketing Officer, Monigle
Presented on Wednesday, June 10, 2020
Marketers & Communicators Lead the Way to Growth: Let’s Talk
Nationwide, healthcare leaders are rising to the challenges of COVID-19 and looking ahead to a post-pandemic future. Now more than ever, marketing and communication executives are critical in redefining and communicating that future.
This complimentary webinar, presented in partnership with BrandActive, examined essential steps for strengthening your organization and brand moving forward. Join your colleagues to explore strategies and opportunities for:
- Living your brand … and leveraging the goodwill generated during the crisis to establish your organization as a valuable community resource
- Getting patients back into the health system … how do you communicate that the organization is a safe space and rebuild trust?
- Establishing your marketing department as a valued partner to finance and operations to rapidly move on emerging business opportunities—and elevate the contribution of marketing and communications in the process
- Getting your marketing department in order—through marketing operations optimization—to operate more efficiently, recapture profitable business, manage your brand and more!
Speakers:
Kevan Mabbutt, SVP & Chief Consumer Officer, Intermountain Healthcare (Salt Lake City, UT)
David Perry, Senior Advisor, Stanford Health Care (Stanford, CA)
Suzanne Sawyer, SVP, Chief Marketing & Communications Officer, Johns Hopkins Medicine (Baltimore, MD)
Jean Hitchcock, President, Hitchcock Marketing & Communications
Moderator:
Philip Guiliano, Partner, BrandActive
Presented on May 20, 2020
Brand Leadership Through COVID-19: Northwell Health's Approach
COVID-19 is quickly changing healthcare, and organizations at the forefront of this change are charting the course for what’s next. Northwell Health took unprecedented early action as the crisis took hold and has shaped the local, national, and global dialogue around the pandemic.
Grounded in data; steeped in strategy; and guided by a meticulous, disciplined approach, Ramon Soto and the Marketing, Communications, and Brand teams at Northwell are guiding the organization as it gets back to business in a post-COVID-19 world.
In this complimentary webinar, presented in partnership with Monigle, you’ll learn:
• how Northwell’s brand stature has skyrocketed
• how consumer data Monigle is collecting is driving Northwell’s decision-making as it draws people back to healthcare
• actionable steps you can take at different phases of recovery from the pandemic
Speakers:
Ramon Soto, SVP, Chief Marketing & Communications Officer, Northwell Health
Justin Wartell, Managing Principal, Monigle
Presented on May 5th, 2020
What Happens Next: Hospital Marketing and Communications Post-COVID-19
As healthcare organizations begin to look toward a new normal once the COVID-19 pandemic eases, marketing and communications will be more important than ever. But transitioning at the wrong time (or more importantly, in the wrong way) could risk public backlash and cause distrust and fear among patients and community members. The time to start planning is now!
This webinar examined essential steps for rebuilding marketing efforts post-COVID-19, including:
• Balancing public health goals with business and care needs
• Getting patients back into the health system for essential services
• Rallying both essential and nonessential employees who have gone
through an extremely strenuous time
• Engaging the media, community stakeholders, and donors
• Maintaining trust in the organization as a safe place
• And more!
Speakers:
Jeff Bean, Vice President, System Marketing & Brand, Geisinger (Danville, PA)
Christine Clay, Senior Director, System Marketing, Scripps Health (San Diego, CA)
Pamela Landis, Vice President, Digital Engagement, Hackensack Meridian Health (Edison, NJ)
Kathy Smith, Vice President, Marketing & Communications, The Johns Hopkins Hospital (Baltimore, MD)
John Simpson, President & Co-Founder, Digital Health Strategies
Ben Texter, Executive Vice President & Co-Founder, Digital Health Strategies
Presented on Tuesday, April 28th, 11:30am–12:30pm CDT
Caring for Our Caregivers Amidst COVID-19
Prior to the coronavirus pandemic, caregiver burnout and moral injury were significant and growing issues for clinical staff in virtually every specialty. That trend has only become more acute with the incredible pressures created by COVID-19.
How do healthcare leaders ensure they are supporting their caregivers in ways that don’t just keep them going through the acute phase of the coronavirus crisis, but also build resilience in the long-term?
In this complimentary webinar, presented in partnership with Jarrard Phillips Cate & Hancock, you’ll hear insights and best practices for engaging with and caring for the clinical professionals who are working day in and day out to stem the tide of COVID-19.
Speakers:
Tony Briningstool, MD, FACEP, Senior Vice President & Chief Medical Officer, American Physician Partners
David Gaines, CEO, System Retail Services & Senior Vice President of Public Affairs, Ochsner Health
Lisa Sgarlata, DNP, MSFM, RN, FACHE, Chief Patient Care Officer & Chief Nurse Executive, Lee Health
Moderator:
Hollie Adams, MHA, Interim Health Services Practice Leader, Jarrard Phillips Cate & Hancock
Recorded on Wednesday, April 22, 2020
Today's Steps for Post COVID-19 Physician Outreach
From key operational changes to catastrophic revenue gaps, provider burnout, and anxious communities and populations–the challenges of the COVID-19 pandemic are unparalleled for healthcare organizations. Managing scarce resources across the health enterprise and prioritizing outreach will require data-driven planning, flawless execution, and relentless communication.
The time is NOW to plan for critical physician outreach. In this webinar, you’ll hear strategies and best practices for reaching physicians and accelerating to the new normal.
Speakers:
Darren Burch, Physician Outreach Liaison, Legacy Health
Robert Perkins, Outreach Services Director, Intermountain Healthcare
Kriss Barlow, Principal, Barlow/McCarthy
Chris Hemphill, Director, Client AI & Operations, SymphonyRM
Recorded on Wednesday, April 15, 2020
Accelerating to the New Normal
We are all about to face the “New Normal” in the healthcare operating environment. Faced with catastrophic revenue gaps, provider burnout, and an anxious consumer base, how can healthcare organizations begin to drive growth again? Managing scarce resources and prioritizing patients for engagement will require data-driven planning, flawless execution, and relentless communication. In this complimentary webinar, presented in partnership with SymphonyRM, you’ll learn how to connect strategy, operations, and marketing engagement to drive success.
Speakers:
Terry Tuznik, RN, Vice President, Clinical Solutions, SymphonyRM
Joe Wilkins, FACHE, Partner & Principal Advisor, TRG Healthcare
Brandon Klar, Managing Director, GE Healthcare Partners Consulting
Joe Schmid, Chief Technology Officer, SymphonyRM
Recorded on Tuesday, April 7, 2020
Mission Critical: Physician Engagement and Communication During COVID-19
Physicians—and those who support them—are carrying the heaviest burden in the battle against COVID-19. How do you ensure the most relevant information reaches them when it matters most? From key operational changes, to policy and equipment updates, to mental health and wellness concerns—there is so much vital content our doctors need to stay safe and well so they can focus their energy on caring for others.
For healthcare organizations, engaging and communicating with physicians is challenging under ideal circumstances. Now, it’s mission critical, and lives depend on successfully reaching and supporting this group.
In this webinar, presented in partnership with Jarrard Phillips Cate & Hancock and Barlow/McCarthy, you’ll hear real-time experiences from leaders at health systems around the country as well as strategies and best practices for reaching physicians, employed and independent, during this critical time.
Speakers:
Arick Forrest, MD, President of Ohio State University Physicians & Vice Dean for Clinical Affairs, The Ohio State University (Columbus, OH)
Rose Glenn, Chief Communications & Marketing Officer, Michigan Medicine (Ann Arbor, MI)
Beth Toal, VP, Marketing & Communications, St. Luke’s Health System (Boise, ID)
Kriss Barlow, Principal, Barlow/McCarthy
Moderator:
Lauren McConville, Partner & National Practice Leader, Jarrard Phillips Cate & Hancock
Recorded on March 24, 2020
Managing Coronovirus Communications
The impact of COVID-19 is moving at unprecedented speed. How can you keep up with the challenges?
For healthcare organizations, communicating externally with the community, as well as internally with staff and physicians, is a number one priority. Providing up-to-date information on a situation that is changing by the minute can alleviate the fears of many.
The Forum for Healthcare Strategists is partnering with Jarrard Phillips Cate & Hancock and BroadcastMed to produce a series of webinars focused on COVID-19 communications in the new era of a pandemic. The first webinar took place on Tuesday, March 24th at 11:30am CDT.
View the webinar to examine strategies and best practices for:
- Keeping up with the latest developments and communicating through various scenarios
- Crafting messages for your team, patients and families, the media, and the public that build trust and reduce fear
- Building an effective crisis action plan to guide your response each step of the way
- Monitoring and adjusting your communication tactics in real time
- And more!
Speakers:
Danette Fitzgerald, VP, Marketing and Communications, Parkview Health System
David Jarrard, CEO, Jarrard Phillips Cate & Hancock
Justin Gibbs, Associate Vice President, Jarrard Phillips Cate & Hancock
Moderator: Peter Gailey, President, Co-Founder, BroadcastMed, Inc.