hello healthcare

Video: AI & Patient Engagement in Healthcare

Virtua Health has transformed its marketing and patient engagement strategy with AI. Learn how in this video interview.

collaborating for growth

Collaboration as a Force + Financial Multiplier for Service Lines

Marketing, physician relations, and strategy leaders at University of Utah Health are collaborating to create efficiencies, strengthen the organization’s culture, and facilitate exponential growth.

harnessing trust

Harnessing Trust and Humanizing the Brand at Johns Hopkins

Since the pandemic began, the world has turned to Johns Hopkins for insights on COVID-19. Learn how marketing and communications embraced the opportunity to guide the global community during this time of crisis.

Hello Healthcare Podcast

Podcast: Do Healthcare Marketers Deliver Care?

Do Healthcare Marketers Deliver Care, the latest Hello Healthcare podcast, explores the impact of misinformation on people’s health outcomes.

diversity-equity-inclusion

Advancing a Health System’s Efforts to Address Racism

Discover why diversity, equity, and inclusion are “more than buzz words” at Mount Sinai Health System.

user-centered planning and design

User-Centered Planning and Design: Capturing Heads, Hearts, and Hands

OhioHealth is embracing the evolution in healthcare by meeting patients where they are—and that increasingly means a virtual experience.

HMPS21: A Preview

The Healthcare Marketing & Physician Strategies Summit returns live October 6-8, 2021. Read on for some HMPS21 highlights.

Jarrard Forum Marcom Leader Survey

A Healthcare Marcom Post-Pandemic Pulse Check

Healthcare marketing and communications leaders weigh in on what comes next.

A New Value Equation for Digital Healthcare

A New Value Equation for Digital Healthcare: Free Report

Your website’s poor connective tissue might be costing you money. Learn why and how to address it in this free report.

quality improvement customer experience

How to Innovate the Quality Improvement Process for Healthcare Marketing Professionals

When it comes to the healthcare customer experience, marketers, communicators, and digital strategists need to follow a quality improvement process similar to the one used for the clinical experience.

Prostate Cancer Awareness CHI Franciscan and Seattle Mariners

Healthcare Sports Partnerships: Make Good Madness — the Halftime Report

Health systems are making the most of their sports partnerships through innovative marketing tactics and community outreach. Here’s a halftime report.

State of Healthcare Content Marketing

3 Compelling Signals from the State of Healthcare Content Marketing Study

The latest State of Healthcare Content Marketing survey shows that healthcare marketing continues to evolve—at the precise moment hospitals and health systems need the data-driven and customer-centric skills marketing teams are uniquely qualified to contribute. Read on for three key trends.

Modea Analytics Guide

How Does Your Website Stack Up?

Your hospital or health system’s web analytics tell a story. This new guide will help you get started on understanding that story.

COVID-19

Vaccine Fear is Next COVID-19 Battleground: National Survey

A reluctance to get a COVID-19 vaccine appears to be the next public health battle for healthcare organizations, according to new survey data.

Seattle Mariners CHI Franciscan TV Signage

Healthcare Sports Partnerships: Make Good Madness

Sports Leagues are calling audibles to get back on the field – how is your healthcare system negotiating contract value?

Video Conference Webinar

4 Reasons for Healthcare Marketers to Embrace Virtual Events

Healthcare marketing is evolving to meet the demand for digital-first experiences. Embracing virtual events is a critical step on that journey.

COVID-19 gold pills on blue background

How the Coronavirus is Impacting Healthcare Consumer Perceptions and Behaviors

The Coronavirus pandemic is having a significant impact on healthcare consumer attitudes, expectations, and behaviors, and there are indications that some of these changes may be long lasting. Examine results from a recent study.

hospital marketing after covid

6 Strategies for Effective Healthcare Marketing in a Post-COVID World

There will be lasting impacts from a global pandemic like coronavirus. Healthcare strategy and marketing leaders who help design consumer-centric systems, prioritize growth initiatives, and—above all—embrace change will effectively guide their organizations into the post-COVID era.

web and social media connections

Digital Healthcare Dialogues: Connecting with Consumers Online

Understanding how consumers seek, share, and use healthcare information online is essential for today’s healthcare marketers.

older woman photo from Humanizing Brand Experience

If You’re Not Already Obsessing Over Consumer Experience, Start Now

In today’s crowded and complicated landscape, it takes a lot for a healthcare organization to stand apart. Here are 5 lessons for making experience a priority.