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Prioritize Lifelong Health to Better Predict Customer Lifetime Value

The time of the empowered patient is now. Learn how to calculate customer lifetime value with long-term wellness in mind.

Converging Arrows

Building a Bridge: 3 Strategies for Successfully Merging Physician Liaison Teams

Discover how AMITA Health and Emory Health Network are overcoming challenges from mergers and acquisitions and embracing opportunities to elevate their physician marketing strategies.

HMPS 2019

HMPS 2019 in 25 Tweets and 5 Slides

True North Custom’s synthesis of tweets from the Healthcare Marketing & Physician Strategies Summit highlights some of the most salient insights and ideas shared.

Wellness and Healthy Living

Health Is Every Day: A Look Inside Cleveland Clinic’s Approach to Marketing Wellness

Cleveland Clinic uses a multilayered approach to marketing wellness—both inside and outside of their organization.

Humanizing Brand Experience

Humanizing Brand Experience: New Report Available

Brand experience consultancy Monigle has released a one-of-a-kind brand experience report and ranking for healthcare organizations.

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Create a Portrait of the Healthcare Consumer with Unified Digital Strategies

Digital strategists across departments can work together to inform operational planning, build brand awareness, and more.

personalizing the journey

How HonorHealth Personalizes the Patient Journey

Learn how to create and follow a recipe for your patients’ nonclinical needs throughout their healthcare journey.

Marketing’s Important Role in Patient Experience

Healthcare marketers have the important role of making sure patient experience aligns with the organization’s brand and value proposition. Check out these 7 essential elements.

Employee Engagement

What’s the Real Story Behind Your Employee Engagement Scores?

To learn what’s really going on in your organization, ask your employees questions that assess their understanding of the “why,” not just the “what.”

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Customer Experience: What You Don’t Know CAN Hurt You

How can a healthcare organization ensure that the experience it’s delivering is a positive one—one that meets consumer expectations for efficiency, capacity, and service? Knowledge leads the way.

social media strategy

10 Building Blocks of a Winning Social Media Strategy

Before you dive headfirst into the newest social media trends, ensure your current social strategy is solid. Lock down these 10 elements for a more engaging strategy and better ROI.

reputation management

Getting Found, Chosen, and Recommended Online: 5 Strategies

Success in today’s healthcare industry requires the ability to build trust with consumers, who are increasingly discerning about where they choose to go for care. Here’s how reputation management helps.

Spark Transformation

Customer Experience is Everything

Customer experience has become a priority for healthcare organizations. But, where’s the best place to start with Experience Design?

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2018 Healthcare Marketing and Communications Benchmarks

How does your marketing and communications function stack up with your peers?  View 2018 benchmarking results and recommendations.

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When It Comes to Customer Loyalty, Going OFFLINE Builds Relationships That Matter

When it comes to customer loyalty in healthcare, relationships matter. Going OFFLINE can help marketers build the right relationships.

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Referring Physician Engagement: Embracing Your Evolving Role

Building and sustaining relationships with referring physicians is a must for healthcare organizations today. Leaders are looking for new and innovative ways to master the challenges.

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Disrupting Healthcare: Building Blocks of Change

Disrupting healthcare starts with understanding the basic building blocks of change and how others have responded to competitive disruption with new business, operating, and service experience models of their own. Among the building blocks are three major technology forces.

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Understanding Consumer Intent Begins with a Conversation

Whether you’re using chatbots or a voice interface, conversing with your users lets you better understand their motivations—and, ultimately, create better outcomes for you and your customers.

physician communication

Why Speaking Your Doctors’ Language is Crucial for Change

What’s the best way to get physicians engaged in organizational initiatives? A targeted communications strategy is one crucial element. Here are 6 lessons.

Amazon voice search device

Getting Your Content Ready for Voice

Voice will change the delivery of care, and it begins with content. A new eBook will help you prepare.