When it comes to the healthcare customer experience, marketers, communicators, and digital strategists need to follow a quality improvement process similar to the one used for the clinical experience.
Health systems are making the most of their sports partnerships through innovative marketing tactics and community outreach. Here’s a halftime report.
The latest State of Healthcare Content Marketing survey shows that healthcare marketing continues to evolve—at the precise moment hospitals and health systems need the data-driven and customer-centric skills marketing teams are uniquely qualified to contribute. Read on for three key trends.
Your hospital or health system’s web analytics tell a story. This new guide will help you get started on understanding that story.
A reluctance to get a COVID-19 vaccine appears to be the next public health battle for healthcare organizations, according to new survey data.
Sports Leagues are calling audibles to get back on the field – how is your healthcare system negotiating contract value?
Healthcare marketing is evolving to meet the demand for digital-first experiences. Embracing virtual events is a critical step on that journey.
The Coronavirus pandemic is having a significant impact on healthcare consumer attitudes, expectations, and behaviors, and there are indications that some of these changes may be long lasting. Examine results from a recent study.
There will be lasting impacts from a global pandemic like coronavirus. Healthcare strategy and marketing leaders who help design consumer-centric systems, prioritize growth initiatives, and—above all—embrace change will effectively guide their organizations into the post-COVID era.
Understanding how consumers seek, share, and use healthcare information online is essential for today’s healthcare marketers.
In today’s crowded and complicated landscape, it takes a lot for a healthcare organization to stand apart. Here are 5 lessons for making experience a priority.
To truly benefit from the power of personas, research-based, persona-specific targeting methods are needed.
To compete effectively with new, nontraditional market entrants, healthcare organizations need to shift their planning focus, asking “how is the customer doing” and finding solutions for consumer needs, rather than “how are we doing” relative to symmetrical competitors and benchmarked satisfaction scores.
Healthcare is a door many people are afraid to walk through. What can healthcare executives do to address the experience divide?
Healthcare marketing leaders offer insight into communicating with two of the largest demographic segments: millennials and baby boomers.
Here are seven healthcare marketing insights from 2019 that can help guide marketing strategy in 2020.
Virtua Health is changing the conversation when it comes to communicating with patients who have cancer. Learn how.
The Hackensack Meridian Health physician-tailored app, Maestro, offers providers a secure platform that increases efficiency and promotes facetime with patients.
University of Virginia Health continues to advance transgender-specific care with these communication strategies.
Marketing leaders from Mount Sinai Health System, Novant Health, and Banner Health give insight into how technology is shaping the future of healthcare marketing.