To compete effectively with new, nontraditional market entrants, healthcare organizations need to shift their planning focus, asking “how is the customer doing” and finding solutions for consumer needs, rather than “how are we doing” relative to symmetrical competitors and benchmarked satisfaction scores.

To truly benefit from the power of personas, research-based, persona-specific targeting methods are needed.

In today’s crowded and complicated landscape, it takes a lot for a healthcare organization to stand apart. Here are 5 lessons for making experience a priority.

Healthcare is a door many people are afraid to walk through. What can healthcare executives do to address the experience divide?

Healthcare marketing leaders offer insight into communicating with two of the largest demographic segments: millennials and baby boomers.

Virtua Health is changing the conversation when it comes to communicating with patients who have cancer. Learn how.

The Hackensack Meridian Health physician-tailored app, Maestro, offers providers a secure platform that increases efficiency and promotes facetime with patients.

University of Virginia Health continues to advance transgender-specific care with these communication strategies.

Marketing leaders from Mount Sinai Health System, Novant Health, and Banner Health give insight into how technology is shaping the future of healthcare marketing.

Cleveland Clinic uses a multilayered approach to marketing wellness—both inside and outside of their organization.

The time of the empowered patient is now. Learn how to calculate customer lifetime value with long-term wellness in mind.

Discover how AMITA Health and Emory Health Network are overcoming challenges from mergers and acquisitions and embracing opportunities to elevate their physician marketing strategies.

True North Custom’s synthesis of tweets from the Healthcare Marketing & Physician Strategies Summit highlights some of the most salient insights and ideas shared.

Brand experience consultancy Monigle has released a one-of-a-kind brand experience report and ranking for healthcare organizations.

Digital strategists across departments can work together to inform operational planning, build brand awareness, and more.

Learn how to create and follow a recipe for your patients’ nonclinical needs throughout their healthcare journey.

Healthcare marketers have the important role of making sure patient experience aligns with the organization’s brand and value proposition. Check out these 7 essential elements.

To learn what’s really going on in your organization, ask your employees questions that assess their understanding of the “why,” not just the “what.”

How can a healthcare organization ensure that the experience it’s delivering is a positive one—one that meets consumer expectations for efficiency, capacity, and service? Knowledge leads the way.

Before you dive headfirst into the newest social media trends, ensure your current social strategy is solid. Lock down these 10 elements for a more engaging strategy and better ROI.