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Unlocking the Power of Patient Personas and Attitudinal/Behavioral Segmentation

To truly benefit from the power of personas, research-based, persona-specific targeting methods are needed.

older woman photo from Humanizing Brand Experience

If You’re Not Already Obsessing Over Consumer Experience, Start Now

In today’s crowded and complicated landscape, it takes a lot for a healthcare organization to stand apart. Here are 5 lessons for making experience a priority.

Choosing the right door

Two Doors: Crossing the Experience Divide in Consumer Access to Healthcare

Healthcare is a door many people are afraid to walk through. What can healthcare executives do to address the experience divide?

speedometer pointing to different generations

3 Criteria for Reaching Millennials and People Age 55+

Healthcare marketing leaders offer insight into communicating with two of the largest demographic segments: millennials and baby boomers.

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Communications and Cancer: Changing the Conversation

Virtua Health is changing the conversation when it comes to communicating with patients who have cancer. Learn how.

Integration of lighted Network at night

Listen, Then Answer: Hackensack Meridian Health’s Physician Engagement Breakthrough

The Hackensack Meridian Health physician-tailored app, Maestro, offers providers a secure platform that increases efficiency and promotes facetime with patients.

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Creating an Inclusive Environment: Transgender Specific Care

University of Virginia Health continues to advance transgender-specific care with these communication strategies.

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The MarTech Effect: Shaping Healthcare Marketing and Communications

Marketing leaders from Mount Sinai Health System, Novant Health, and Banner Health give insight into how technology is shaping the future of healthcare marketing.

Healthy Living, Life, Wellness

Health Is Every Day: A Look Inside Cleveland Clinic’s Approach to Marketing Wellness

Cleveland Clinic uses a multilayered approach to marketing wellness—both inside and outside of their organization.

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Prioritize Lifelong Health to Better Predict Customer Lifetime Value

The time of the empowered patient is now. Learn how to calculate customer lifetime value with long-term wellness in mind.

Converging Arrows

Building a Bridge: 3 Strategies for Successfully Merging Physician Liaison Teams

Discover how AMITA Health and Emory Health Network are overcoming challenges from mergers and acquisitions and embracing opportunities to elevate their physician marketing strategies.

HMPS 2019

HMPS 2019 in 25 Tweets and 5 Slides

True North Custom’s synthesis of tweets from the Healthcare Marketing & Physician Strategies Summit highlights some of the most salient insights and ideas shared.

Humanizing Brand Experience

Humanizing Brand Experience: New Report Available

Brand experience consultancy Monigle has released a one-of-a-kind brand experience report and ranking for healthcare organizations.

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Create a Portrait of the Healthcare Consumer with Unified Digital Strategies

Digital strategists across departments can work together to inform operational planning, build brand awareness, and more.

personalizing the journey

How HonorHealth Personalizes the Patient Journey

Learn how to create and follow a recipe for your patients’ nonclinical needs throughout their healthcare journey.

Marketing’s Important Role in Patient Experience

Healthcare marketers have the important role of making sure patient experience aligns with the organization’s brand and value proposition. Check out these 7 essential elements.

Employee Engagement

What’s the Real Story Behind Your Employee Engagement Scores?

To learn what’s really going on in your organization, ask your employees questions that assess their understanding of the “why,” not just the “what.”

tree growing from book

Customer Experience: What You Don’t Know CAN Hurt You

How can a healthcare organization ensure that the experience it’s delivering is a positive one—one that meets consumer expectations for efficiency, capacity, and service? Knowledge leads the way.

social media strategy

10 Building Blocks of a Winning Social Media Strategy

Before you dive headfirst into the newest social media trends, ensure your current social strategy is solid. Lock down these 10 elements for a more engaging strategy and better ROI.

reputation management

Getting Found, Chosen, and Recommended Online: 5 Strategies

Success in today’s healthcare industry requires the ability to build trust with consumers, who are increasingly discerning about where they choose to go for care. Here’s how reputation management helps.