Jarrard Forum Marcom Leader Survey

A Healthcare Marcom Post-Pandemic Pulse Check

Healthcare marketing and communications leaders weigh in on what comes next.

A New Value Equation for Digital Healthcare

A New Value Equation for Digital Healthcare: Free Report

Your website’s poor connective tissue might be costing you money. Learn why and how to address it in this free report.

quality improvement customer experience

How to Innovate the Quality Improvement Process for Healthcare Marketing Professionals

When it comes to the healthcare customer experience, marketers, communicators, and digital strategists need to follow a quality improvement process similar to the one used for the clinical experience.

Prostate Cancer Awareness CHI Franciscan and Seattle Mariners

Healthcare Sports Partnerships: Make Good Madness — the Halftime Report

Health systems are making the most of their sports partnerships through innovative marketing tactics and community outreach. Here’s a halftime report.

State of Healthcare Content Marketing

3 Compelling Signals from the State of Healthcare Content Marketing Study

The latest State of Healthcare Content Marketing survey shows that healthcare marketing continues to evolve—at the precise moment hospitals and health systems need the data-driven and customer-centric skills marketing teams are uniquely qualified to contribute. Read on for three key trends.

Modea Analytics Guide

How Does Your Website Stack Up?

Your hospital or health system’s web analytics tell a story. This new guide will help you get started on understanding that story.

COVID-19

Vaccine Fear is Next COVID-19 Battleground: National Survey

A reluctance to get a COVID-19 vaccine appears to be the next public health battle for healthcare organizations, according to new survey data.

Seattle Mariners CHI Franciscan TV Signage

Healthcare Sports Partnerships: Make Good Madness

Sports Leagues are calling audibles to get back on the field – how is your healthcare system negotiating contract value?

Video Conference Webinar

4 Reasons for Healthcare Marketers to Embrace Virtual Events

Healthcare marketing is evolving to meet the demand for digital-first experiences. Embracing virtual events is a critical step on that journey.

COVID-19 gold pills on blue background

How the Coronavirus is Impacting Healthcare Consumer Perceptions and Behaviors

The Coronavirus pandemic is having a significant impact on healthcare consumer attitudes, expectations, and behaviors, and there are indications that some of these changes may be long lasting. Examine results from a recent study.

hospital marketing after covid

6 Strategies for Effective Healthcare Marketing in a Post-COVID World

There will be lasting impacts from a global pandemic like coronavirus. Healthcare strategy and marketing leaders who help design consumer-centric systems, prioritize growth initiatives, and—above all—embrace change will effectively guide their organizations into the post-COVID era.

web and social media connections

Digital Healthcare Dialogues: Connecting with Consumers Online

Understanding how consumers seek, share, and use healthcare information online is essential for today’s healthcare marketers.

older woman photo from Humanizing Brand Experience

If You’re Not Already Obsessing Over Consumer Experience, Start Now

In today’s crowded and complicated landscape, it takes a lot for a healthcare organization to stand apart. Here are 5 lessons for making experience a priority.

photomontage of various faces

Unlocking the Power of Patient Personas and Attitudinal/Behavioral Segmentation

To truly benefit from the power of personas, research-based, persona-specific targeting methods are needed.

Arrows pointing to consumer in center

Competing with Consumer-Centric Pros: A Different Question to Get to the Right Answer

To compete effectively with new, nontraditional market entrants, healthcare organizations need to shift their planning focus, asking “how is the customer doing” and finding solutions for consumer needs, rather than “how are we doing” relative to symmetrical competitors and benchmarked satisfaction scores.

Choosing the right door

Two Doors: Crossing the Experience Divide in Consumer Access to Healthcare

Healthcare is a door many people are afraid to walk through. What can healthcare executives do to address the experience divide?

speedometer pointing to different generations

3 Criteria for Reaching Millennials and People Age 55+

Healthcare marketing leaders offer insight into communicating with two of the largest demographic segments: millennials and baby boomers.

diverse group of people standing on target

7 Healthcare Marketing Insights from 2019

Here are seven healthcare marketing insights from 2019 that can help guide marketing strategy in 2020.

silhouettes of a crowd of people multi-colored

Communications and Cancer: Changing the Conversation

Virtua Health is changing the conversation when it comes to communicating with patients who have cancer. Learn how.

Integration of lighted Network at night

Listen, Then Answer: Hackensack Meridian Health’s Physician Engagement Breakthrough

The Hackensack Meridian Health physician-tailored app, Maestro, offers providers a secure platform that increases efficiency and promotes facetime with patients.