reputation management

Getting Found, Chosen, and Recommended Online: 5 Strategies

Success in today’s healthcare industry requires the ability to build trust with consumers, who are increasingly discerning about where they choose to go for care. Here’s how reputation management helps.

Foundations of Transformation, May 3 2019

Customer Experience is Everything

Customer experience has become a priority for healthcare organizations. But, where’s the best place to start with Experience Design?

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2018 Healthcare Marketing and Communications Benchmarks

How does your marketing and communications function stack up with your peers?  View 2018 benchmarking results and recommendations.

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When It Comes to Customer Loyalty, Going OFFLINE Builds Relationships That Matter

When it comes to customer loyalty in healthcare, relationships matter. Going OFFLINE can help marketers build the right relationships.

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Referring Physician Engagement: Embracing Your Evolving Role

Building and sustaining relationships with referring physicians is a must for healthcare organizations today. Leaders are looking for new and innovative ways to master the challenges.

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Disrupting Healthcare: Building Blocks of Change

Disrupting healthcare starts with understanding the basic building blocks of change and how others have responded to competitive disruption with new business, operating, and service experience models of their own. Among the building blocks are three major technology forces.

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Understanding Consumer Intent Begins with a Conversation

Whether you’re using chatbots or a voice interface, conversing with your users lets you better understand their motivations—and, ultimately, create better outcomes for you and your customers.

physician communication

Why Speaking Your Doctors’ Language is Crucial for Change

What’s the best way to get physicians engaged in organizational initiatives? A targeted communications strategy is one crucial element. Here are 6 lessons.

Amazon voice search device

Getting Your Content Ready for Voice

Voice will change the delivery of care, and it begins with content. A new eBook will help you prepare.

Evolution of Marketing

The Evolving Role of the Healthcare Marketing Executive

The role of the healthcare marketing executive is continually growing and evolving, in step with healthcare transformation. Learn what a panel of marketing leaders has to say about the latest evolution, and where the role is headed.

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Meet Your New Competitor … Amazon

Amazon is jumping into healthcare in a big way. How should healthcare marketers prepare for this new competitor and disruptive force?

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I Gave at the (Doctor’s) Office: Bridging the Gap Between Marketing and Fundraising

By integrating customer communications with donor fundraising, marketers can play an important role in the philanthropic process. Read on for five tips to get started.

Aligning Lights for Coherence

Every Healthcare Organization Needs a “Chief Coherence Officer”

More than other industries, healthcare brands gain their definition and meaning from the collective impact of a complex range of touchpoints. Orchestrating these touchpoints to bring the brand to life calls for a “Chief Coherence Officer.”

Population Health Management Components

The Marketer’s Role in a Population Health World

The emerging population health world offers significant opportunities for marketers and communicators to thrive as facilitators of behavior change. Working collaboratively with clinical services will yield the best results.

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Strategic Marketing Communications: Getting Your Emails Read

By taking a thoughtful, data-driven approach to email communications, marketers can boost open rates, click-throughs, and responses. Examine one system’s strategy.

chatbot

Improving Your Website with AI: Get Ready for Chatbots

Can chatbots improve the digital experience for healthcare consumers? Piedmont Healthcare thinks so. Learn more in our upcoming webinar.

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EDGE 2018: Moving Virtual Care Forward through Strategy, Design, and Inspiration

EDGE 2018, the American Telemedicine Association’s annual fall forum, promises actionable market intelligence and resources for healthcare executives interested in moving virtual care forward. Learn more about the conference.

Julia, Logan, Kristen, and Alyssa at HMPS18

Congratulations to Julia Balfour, LLC!

CONGRATS to Julia Balfour, LLC, recently named to the 37th Annual Inc. 5000 list of America’s fastest-growing private companies! Learn more …

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The New Face of Audience Journey Mapping in Healthcare

How can journey mapping be used to understand, reach, and influence healthcare audiences? Explore three strategies—inspired by best practices from B2B and B2C marketers.

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5 Strategies for Leveraging Patient Journey Mapping to Improve Patient Experience

Marketers can and should be contributing to patient experience. Patient Journey Mapping provides a framework for doing so.