Marketing, physician relations, and strategy leaders at University of Utah Health are collaborating to create efficiencies, strengthen the organization’s culture, and facilitate exponential growth.
Since the pandemic began, the world has turned to Johns Hopkins for insights on COVID-19. Learn how marketing and communications embraced the opportunity to guide the global community during this time of crisis.
Do Healthcare Marketers Deliver Care, the latest Hello Healthcare podcast, explores the impact of misinformation on people’s health outcomes.
Discover why diversity, equity, and inclusion are “more than buzz words” at Mount Sinai Health System.
OhioHealth is embracing the evolution in healthcare by meeting patients where they are—and that increasingly means a virtual experience.
The Healthcare Marketing & Physician Strategies Summit returns live October 6-8, 2021. Read on for some HMPS21 highlights.
Healthcare marketing and communications leaders weigh in on what comes next.
Your website’s poor connective tissue might be costing you money. Learn why and how to address it in this free report.
When it comes to the healthcare customer experience, marketers, communicators, and digital strategists need to follow a quality improvement process similar to the one used for the clinical experience.
Health systems are making the most of their sports partnerships through innovative marketing tactics and community outreach. Here’s a halftime report.
The latest State of Healthcare Content Marketing survey shows that healthcare marketing continues to evolve—at the precise moment hospitals and health systems need the data-driven and customer-centric skills marketing teams are uniquely qualified to contribute. Read on for three key trends.
Your hospital or health system’s web analytics tell a story. This new guide will help you get started on understanding that story.
A reluctance to get a COVID-19 vaccine appears to be the next public health battle for healthcare organizations, according to new survey data.
Sports Leagues are calling audibles to get back on the field – how is your healthcare system negotiating contract value?
Healthcare marketing is evolving to meet the demand for digital-first experiences. Embracing virtual events is a critical step on that journey.
The Coronavirus pandemic is having a significant impact on healthcare consumer attitudes, expectations, and behaviors, and there are indications that some of these changes may be long lasting. Examine results from a recent study.
There will be lasting impacts from a global pandemic like coronavirus. Healthcare strategy and marketing leaders who help design consumer-centric systems, prioritize growth initiatives, and—above all—embrace change will effectively guide their organizations into the post-COVID era.
Understanding how consumers seek, share, and use healthcare information online is essential for today’s healthcare marketers.
In today’s crowded and complicated landscape, it takes a lot for a healthcare organization to stand apart. Here are 5 lessons for making experience a priority.
To truly benefit from the power of personas, research-based, persona-specific targeting methods are needed.