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Improving Your Website with AI: Get Ready for Chatbots

Can chatbots improve the digital experience for healthcare consumers? Piedmont Healthcare thinks so. Learn more in our upcoming webinar.

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Healthcare Marketers: You Need to Unplug

With so much external technology demanding our attention in today’s world, Gopi Kallayil reminds us to not forget about the most sophisticated, complex technology we all have: our brains.

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5 Marketing Tips for a Successful Healthcare Merger

Mergers and acquisitions present some unique challenges for healthcare marketers and communicators. What does it take to ensure success? Executives who’ve “been there” offer recommendations.

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An Inspirational Hospital CEO on Twitter

Renown Health CEO Anthony Slonim, MD, is raising awareness and esteem for the Renown brand through his Twitter account and blog. Examine his approach and why it works.

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3 Tips to Improve Your Workday

Looking for ways to help your workday go a bit more smoothly? Check out a few tips from the Healthcare Marketing & Physician Strategies Summit.

8 Favorite Tweets from #HMPS18

The #HMPS18 hashtag generated more than 3,500 tweets and more than 12 million impressions. Check out some of our favorite tweets!

HMPS18 Day Three: 3 Tips for Improving Your Hospital’s Brand

The 23rd Annual Healthcare Marketing & Physician Strategies Summit came to a close on Wednesday, May 2. Read on for some highlights from the final day.

Ron Tite General Session

HMPS Day Two: Show Your Team What You’re Learning

Your colleagues back home might be wondering what you’ve been learning during the conference. That’s why we came up with a list of some easy “take home” nuggets you can share with your staff.

Gopi Kallayil and others at HMPS18

HMPS Day One: 4 Challenges Healthcare Marketers and Communicators Face

We woke up to snow, but ended Day One with sunshine and more than 800 attendees meditating at the end of a thought-provoking keynote by Gopi Kallayil, chief brand evangelist for Google. Read on for some highlights.

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What Nearly 7 Million Online Reviews Say About the Doctor-Patient Relationship

Healthcare is beginning to recognize the value consumers place on easily accessible and transparent information and services. Leverage this new analysis to connect more meaningfully with consumers.

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The Perfect Consumer Experience

Consumers today expect personalization in every aspect of their lives – and healthcare is no exception. For health systems, that means delivering superior service and engaging patients at a personalized level.

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Boosting Referral Rates Through Comprehensive Data

Nurturing referral relationships is a time- and resource-intensive process. Emory Healthcare increased physician referral rates and surpassed the ROI ratio goal for its physician liaison program by 27 percent.

23rd Annual Healthcare Marketing & Physician Strategies Summit

Top Reasons to Attend the Healthcare Marketing & Physician Strategies Summit

Now in its 23rd year, the Healthcare Marketing & Physician Strategies Summit brings together leading marketing, strategy, digital, and physician relations executives to share real-world strategies and solutions for tackling…

A Holistic View of the Online Patient Experience

Sixth in a series of columns featuring lessons from the 22nd Healthcare Marketing & Physician Strategies Summit Healthcare marketers have many, many opportunities to connect with patients. The key is…

A Crisis Is Coming … Are You Ready?

Fifth in a series of columns featuring lessons from the 22nd Healthcare Marketing & Physician Strategies Summit If you work at a hospital or health system, it’s inevitable: If it…

How to Make Your Ad Campaign Better

Fourth in a series of columns featuring lessons from the 22nd Healthcare Marketing & Physician Strategies Summit Essentia Health wanted to soften its brand. Take a more visionary approach. Get…

Teach Your Doctors How to Talk to Patients

Third in a series of columns featuring lessons from the 22nd Healthcare Marketing & Physician Strategies Summit Patients assume your doctors know what they’re doing. But what they want is…

A Manifesto: You’re the Marketer—Not Your Doctors

Second in a series of columns featuring lessons from the 22nd Healthcare Marketing & Physician Strategies Summit Patients deserve transparency. That’s what Matt Gove, chief consumer officer at Piedmont Health,…

Why You Should Take Your Patients Out for Breakfast

First in a series of columns featuring lessons from the 22nd Healthcare Marketing & Physician Strategies Summit As healthcare marketers, we think we know what our patients want. We make…

HMPS17 Preview: When CRM and PRM Join Forces

All healthcare organizations can benefit from a more holistic view into their markets. It is only when customer relationship management (CRM) and physician referral management (PRM) join forces that total…