collaborating for growth

Collaboration as a Force + Financial Multiplier for Service Lines

Marketing, physician relations, and strategy leaders at University of Utah Health are collaborating to create efficiencies, strengthen the organization’s culture, and facilitate exponential growth.

harnessing trust

Harnessing Trust and Humanizing the Brand at Johns Hopkins

Since the pandemic began, the world has turned to Johns Hopkins for insights on COVID-19. Learn how marketing and communications embraced the opportunity to guide the global community during this time of crisis.

Hello Healthcare Podcast

Podcast: Do Healthcare Marketers Deliver Care?

Do Healthcare Marketers Deliver Care, the latest Hello Healthcare podcast, explores the impact of misinformation on people’s health outcomes.

diversity-equity-inclusion

Advancing a Health System’s Efforts to Address Racism

Discover why diversity, equity, and inclusion are “more than buzz words” at Mount Sinai Health System.

user-centered planning and design

User-Centered Planning and Design: Capturing Heads, Hearts, and Hands

OhioHealth is embracing the evolution in healthcare by meeting patients where they are—and that increasingly means a virtual experience.

HMPS21: A Preview

The Healthcare Marketing & Physician Strategies Summit returns live October 6-8, 2021. Read on for some HMPS21 highlights.

Video Conference Webinar

4 Reasons for Healthcare Marketers to Embrace Virtual Events

Healthcare marketing is evolving to meet the demand for digital-first experiences. Embracing virtual events is a critical step on that journey.

Integration of lighted Network at night

Listen, Then Answer: Hackensack Meridian Health’s Physician Engagement Breakthrough

The Hackensack Meridian Health physician-tailored app, Maestro, offers providers a secure platform that increases efficiency and promotes facetime with patients.

diverse photos on colored squares

Creating an Inclusive Environment: Transgender Specific Care

University of Virginia Health continues to advance transgender-specific care with these communication strategies.

Healthy Living, Life, Wellness

Health Is Every Day: A Look Inside Cleveland Clinic’s Approach to Marketing Wellness

Cleveland Clinic uses a multilayered approach to marketing wellness—both inside and outside of their organization.

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Prioritize Lifelong Health to Better Predict Customer Lifetime Value

The time of the empowered patient is now. Learn how to calculate customer lifetime value with long-term wellness in mind.

Converging Arrows

Building a Bridge: 3 Strategies for Successfully Merging Physician Liaison Teams

Discover how AMITA Health and Emory Health Network are overcoming challenges from mergers and acquisitions and embracing opportunities to elevate their physician marketing strategies.

HMPS 2019

HMPS 2019 in 25 Tweets and 5 Slides

True North Custom’s synthesis of tweets from the Healthcare Marketing & Physician Strategies Summit highlights some of the most salient insights and ideas shared.

woman drawing global customer structure

Create a Portrait of the Healthcare Consumer with Unified Digital Strategies

Digital strategists across departments can work together to inform operational planning, build brand awareness, and more.

personalizing the journey

How HonorHealth Personalizes the Patient Journey

Learn how to create and follow a recipe for your patients’ nonclinical needs throughout their healthcare journey.

chatbot

Improving Your Website with AI: Get Ready for Chatbots

Can chatbots improve the digital experience for healthcare consumers? Piedmont Healthcare thinks so. Learn more in our upcoming webinar.

unplug graphic

Healthcare Marketers: You Need to Unplug

With so much external technology demanding our attention in today’s world, Gopi Kallayil reminds us to not forget about the most sophisticated, complex technology we all have: our brains.

Men pushing puzzle pieces

5 Marketing Tips for a Successful Healthcare Merger

Mergers and acquisitions present some unique challenges for healthcare marketers and communicators. What does it take to ensure success? Executives who’ve “been there” offer recommendations.

keyboard with tweet key

An Inspirational Hospital CEO on Twitter

Renown Health CEO Anthony Slonim, MD, is raising awareness and esteem for the Renown brand through his Twitter account and blog. Examine his approach and why it works.

Happy woman jumping

3 Tips to Improve Your Workday

Looking for ways to help your workday go a bit more smoothly? Check out a few tips from the Healthcare Marketing & Physician Strategies Summit.