Marketing, physician relations, and strategy leaders at University of Utah Health are collaborating to create efficiencies, strengthen the organization’s culture, and facilitate exponential growth.
Since the pandemic began, the world has turned to Johns Hopkins for insights on COVID-19. Learn how marketing and communications embraced the opportunity to guide the global community during this time of crisis.
Do Healthcare Marketers Deliver Care, the latest Hello Healthcare podcast, explores the impact of misinformation on people’s health outcomes.
Discover why diversity, equity, and inclusion are “more than buzz words” at Mount Sinai Health System.
OhioHealth is embracing the evolution in healthcare by meeting patients where they are—and that increasingly means a virtual experience.
The Healthcare Marketing & Physician Strategies Summit returns live October 6-8, 2021. Read on for some HMPS21 highlights.
Healthcare marketing is evolving to meet the demand for digital-first experiences. Embracing virtual events is a critical step on that journey.
The Hackensack Meridian Health physician-tailored app, Maestro, offers providers a secure platform that increases efficiency and promotes facetime with patients.
University of Virginia Health continues to advance transgender-specific care with these communication strategies.
Cleveland Clinic uses a multilayered approach to marketing wellness—both inside and outside of their organization.
The time of the empowered patient is now. Learn how to calculate customer lifetime value with long-term wellness in mind.
Discover how AMITA Health and Emory Health Network are overcoming challenges from mergers and acquisitions and embracing opportunities to elevate their physician marketing strategies.
True North Custom’s synthesis of tweets from the Healthcare Marketing & Physician Strategies Summit highlights some of the most salient insights and ideas shared.
Digital strategists across departments can work together to inform operational planning, build brand awareness, and more.
Learn how to create and follow a recipe for your patients’ nonclinical needs throughout their healthcare journey.
Can chatbots improve the digital experience for healthcare consumers? Piedmont Healthcare thinks so. Learn more in our upcoming webinar.
With so much external technology demanding our attention in today’s world, Gopi Kallayil reminds us to not forget about the most sophisticated, complex technology we all have: our brains.
Mergers and acquisitions present some unique challenges for healthcare marketers and communicators. What does it take to ensure success? Executives who’ve “been there” offer recommendations.
Renown Health CEO Anthony Slonim, MD, is raising awareness and esteem for the Renown brand through his Twitter account and blog. Examine his approach and why it works.
Looking for ways to help your workday go a bit more smoothly? Check out a few tips from the Healthcare Marketing & Physician Strategies Summit.