How can AI help drive new strategies and solve healthcare business challenges? Brian Gresh and Chris Hemphill discuss the opportunities in this new podcast.
How OhioHealth Puts Patients at the Center
OhioHealth puts patients at the center of care with its user-centered experience design strategy. Hear how.
What Policies Can Unbreak Healthcare?
What policies can unbreak healthcare as the industry strives to better align with consumer expectations? Hear Paul Keckley’s take in this Hello Healthcare interview.
Customer Experience: Buy-In, Adoption, and Measurement
Customer experience has catapulted to the forefront of strategic leadership planning in healthcare. Hear how HonorHealth is responding.
How to Innovate the Quality Improvement Process for Healthcare Marketing Professionals
When it comes to the healthcare customer experience, marketers, communicators, and digital strategists need to follow a quality improvement process similar to the one used for the clinical experience.
If You’re Not Already Obsessing Over Consumer Experience, Start Now
In today’s crowded and complicated landscape, it takes a lot for a healthcare organization to stand apart. Here are 5 lessons for making experience a priority.
Competing with Consumer-Centric Pros: A Different Question to Get to the Right Answer
To compete effectively with new, nontraditional market entrants, healthcare organizations need to shift their planning focus, asking “how is the customer doing” and finding solutions for consumer needs, rather than “how are we doing” relative to symmetrical competitors and benchmarked satisfaction scores.
Two Doors: Crossing the Experience Divide in Consumer Access to Healthcare
Healthcare is a door many people are afraid to walk through. What can healthcare executives do to address the experience divide?
Humanizing Brand Experience: New Report Available
Brand experience consultancy Monigle has released a one-of-a-kind brand experience report and ranking for healthcare organizations.
Marketing’s Important Role in Patient Experience
Healthcare marketers have the important role of making sure patient experience aligns with the organization’s brand and value proposition. Check out these 7 essential elements.
Customer Experience: What You Don’t Know CAN Hurt You
How can a healthcare organization ensure that the experience it’s delivering is a positive one—one that meets consumer expectations for efficiency, capacity, and service? Knowledge leads the way.
Getting Found, Chosen, and Recommended Online: 5 Strategies
Success in today’s healthcare industry requires the ability to build trust with consumers, who are increasingly discerning about where they choose to go for care. Here’s how reputation management helps.
Customer Experience is Everything
Customer experience has become a priority for healthcare organizations. But, where’s the best place to start with Experience Design?
Understanding Consumer Intent Begins with a Conversation
Whether you’re using chatbots or a voice interface, conversing with your users lets you better understand their motivations—and, ultimately, create better outcomes for you and your customers.
Meet Your New Competitor … Amazon
Amazon is jumping into healthcare in a big way. How should healthcare marketers prepare for this new competitor and disruptive force?
Every Healthcare Organization Needs a “Chief Coherence Officer”
More than other industries, healthcare brands gain their definition and meaning from the collective impact of a complex range of touchpoints. Orchestrating these touchpoints to bring the brand to life calls for a “Chief Coherence Officer.”
Improving Your Website with AI: Get Ready for Chatbots
Can chatbots improve the digital experience for healthcare consumers? Piedmont Healthcare thinks so. Learn more in our upcoming webinar.
The New Face of Audience Journey Mapping in Healthcare
How can journey mapping be used to understand, reach, and influence healthcare audiences? Explore three strategies—inspired by best practices from B2B and B2C marketers.
5 Strategies for Leveraging Patient Journey Mapping to Improve Patient Experience
Marketers can and should be contributing to patient experience. Patient Journey Mapping provides a framework for doing so.
Listening to the Voice of Your Digital Customers
Understanding and measuring the experience of website visitors is the surest way to know if your site is helping or hurting your brand. Research provides some key insights.