When it comes to the healthcare customer experience, marketers, communicators, and digital strategists need to follow a quality improvement process similar to the one used for the clinical experience.
In today’s crowded and complicated landscape, it takes a lot for a healthcare organization to stand apart. Here are 5 lessons for making experience a priority.
To compete effectively with new, nontraditional market entrants, healthcare organizations need to shift their planning focus, asking “how is the customer doing” and finding solutions for consumer needs, rather than “how are we doing” relative to symmetrical competitors and benchmarked satisfaction scores.
Healthcare is a door many people are afraid to walk through. What can healthcare executives do to address the experience divide?
Brand experience consultancy Monigle has released a one-of-a-kind brand experience report and ranking for healthcare organizations.
Healthcare marketers have the important role of making sure patient experience aligns with the organization’s brand and value proposition. Check out these 7 essential elements.
How can a healthcare organization ensure that the experience it’s delivering is a positive one—one that meets consumer expectations for efficiency, capacity, and service? Knowledge leads the way.
Success in today’s healthcare industry requires the ability to build trust with consumers, who are increasingly discerning about where they choose to go for care. Here’s how reputation management helps.
Customer experience has become a priority for healthcare organizations. But, where’s the best place to start with Experience Design?
Whether you’re using chatbots or a voice interface, conversing with your users lets you better understand their motivations—and, ultimately, create better outcomes for you and your customers.
Amazon is jumping into healthcare in a big way. How should healthcare marketers prepare for this new competitor and disruptive force?
More than other industries, healthcare brands gain their definition and meaning from the collective impact of a complex range of touchpoints. Orchestrating these touchpoints to bring the brand to life calls for a “Chief Coherence Officer.”
Can chatbots improve the digital experience for healthcare consumers? Piedmont Healthcare thinks so. Learn more in our upcoming webinar.
How can journey mapping be used to understand, reach, and influence healthcare audiences? Explore three strategies—inspired by best practices from B2B and B2C marketers.
Marketers can and should be contributing to patient experience. Patient Journey Mapping provides a framework for doing so.
Understanding and measuring the experience of website visitors is the surest way to know if your site is helping or hurting your brand. Research provides some key insights.