The rise and adoption of data is transforming how health plans communicate and engage with their members. Examine how in this new podcast.
Digital transformation is accelerating in healthcare as marketers strive to meet consumers where they are and how they want to engage. Examine the impact.
What’s the future of healthcare as retail health providers and traditional health systems battle it out? Hear insights in a new podcast.
Are healthcare organizations ready and able to meet the expectations of today’s healthcare consumers? Matt Gove shares thoughts in this new podcast.
How can AI help drive new strategies and solve healthcare business challenges? Brian Gresh and Chris Hemphill discuss the opportunities in this new podcast.
OhioHealth puts patients at the center of care with its user-centered experience design strategy. Hear how.
What policies can unbreak healthcare as the industry strives to better align with consumer expectations? Hear Paul Keckley’s take in this Hello Healthcare interview.
Customer experience has catapulted to the forefront of strategic leadership planning in healthcare. Hear how HonorHealth is responding.
When it comes to the healthcare customer experience, marketers, communicators, and digital strategists need to follow a quality improvement process similar to the one used for the clinical experience.
In today’s crowded and complicated landscape, it takes a lot for a healthcare organization to stand apart. Here are 5 lessons for making experience a priority.
To compete effectively with new, nontraditional market entrants, healthcare organizations need to shift their planning focus, asking “how is the customer doing” and finding solutions for consumer needs, rather than “how are we doing” relative to symmetrical competitors and benchmarked satisfaction scores.
Healthcare is a door many people are afraid to walk through. What can healthcare executives do to address the experience divide?
Brand experience consultancy Monigle has released a one-of-a-kind brand experience report and ranking for healthcare organizations.
Healthcare marketers have the important role of making sure patient experience aligns with the organization’s brand and value proposition. Check out these 7 essential elements.
How can a healthcare organization ensure that the experience it’s delivering is a positive one—one that meets consumer expectations for efficiency, capacity, and service? Knowledge leads the way.
Success in today’s healthcare industry requires the ability to build trust with consumers, who are increasingly discerning about where they choose to go for care. Here’s how reputation management helps.
Customer experience has become a priority for healthcare organizations. But, where’s the best place to start with Experience Design?
Whether you’re using chatbots or a voice interface, conversing with your users lets you better understand their motivations—and, ultimately, create better outcomes for you and your customers.
Amazon is jumping into healthcare in a big way. How should healthcare marketers prepare for this new competitor and disruptive force?
More than other industries, healthcare brands gain their definition and meaning from the collective impact of a complex range of touchpoints. Orchestrating these touchpoints to bring the brand to life calls for a “Chief Coherence Officer.”