reputation management

Getting Found, Chosen, and Recommended Online: 5 Strategies

Success in today’s healthcare industry requires the ability to build trust with consumers, who are increasingly discerning about where they choose to go for care. Here’s how reputation management helps.

Foundations of Transformation, May 3 2019

Customer Experience is Everything

Customer experience has become a priority for healthcare organizations. But, where’s the best place to start with Experience Design?

consumer intent light bulb ai

Understanding Consumer Intent Begins with a Conversation

Whether you’re using chatbots or a voice interface, conversing with your users lets you better understand their motivations—and, ultimately, create better outcomes for you and your customers.

Amazon store facade

Meet Your New Competitor … Amazon

Amazon is jumping into healthcare in a big way. How should healthcare marketers prepare for this new competitor and disruptive force?

Aligning Lights for Coherence

Every Healthcare Organization Needs a “Chief Coherence Officer”

More than other industries, healthcare brands gain their definition and meaning from the collective impact of a complex range of touchpoints. Orchestrating these touchpoints to bring the brand to life calls for a “Chief Coherence Officer.”

chatbot

Improving Your Website with AI: Get Ready for Chatbots

Can chatbots improve the digital experience for healthcare consumers? Piedmont Healthcare thinks so. Learn more in our upcoming webinar.

customer decision journey concept

The New Face of Audience Journey Mapping in Healthcare

How can journey mapping be used to understand, reach, and influence healthcare audiences? Explore three strategies—inspired by best practices from B2B and B2C marketers.

5 airplanes in formation

5 Strategies for Leveraging Patient Journey Mapping to Improve Patient Experience

Marketers can and should be contributing to patient experience. Patient Journey Mapping provides a framework for doing so.

Headphones for Listening to Digital Customers blog

Listening to the Voice of Your Digital Customers

Understanding and measuring the experience of website visitors is the surest way to know if your site is helping or hurting your brand. Research provides some key insights.