Evolution of Marketing

The Evolving Role of the Healthcare Marketing Executive

The role of the healthcare marketing executive is continually growing and evolving, in step with healthcare transformation. Learn what a panel of marketing leaders has to say about the latest evolution, and where the role is headed.

Amazon store facade

Meet Your New Competitor … Amazon

Amazon is jumping into healthcare in a big way. How should healthcare marketers prepare for this new competitor and disruptive force?

ATA EDGE 2018 brochure cover image

EDGE 2018: Moving Virtual Care Forward through Strategy, Design, and Inspiration

EDGE 2018, the American Telemedicine Association’s annual fall forum, promises actionable market intelligence and resources for healthcare executives interested in moving virtual care forward. Learn more about the conference.