To compete effectively with new, nontraditional market entrants, healthcare organizations need to shift their planning focus, asking “how is the customer doing” and finding solutions for consumer needs, rather than “how are we doing” relative to symmetrical competitors and benchmarked satisfaction scores.

How can a healthcare organization ensure that the experience it’s delivering is a positive one—one that meets consumer expectations for efficiency, capacity, and service? Knowledge leads the way.

The role of the healthcare marketing executive is continually growing and evolving, in step with healthcare transformation. Learn what a panel of marketing leaders has to say about the latest evolution, and where the role is headed.

Amazon is jumping into healthcare in a big way. How should healthcare marketers prepare for this new competitor and disruptive force?

EDGE 2018, the American Telemedicine Association’s annual fall forum, promises actionable market intelligence and resources for healthcare executives interested in moving virtual care forward. Learn more about the conference.