Railroads coming together

Create a Portrait of the Healthcare Consumer with Unified Digital Strategies

Digital strategists across departments can work together to inform operational planning, build brand awareness, and more.

Marketing’s Important Role in Patient Experience

Healthcare marketers have the important role of making sure patient experience aligns with the organization’s brand and value proposition. Check out these 7 essential elements.

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Customer Experience: What You Don’t Know CAN Hurt You

How can a healthcare organization ensure that the experience it’s delivering is a positive one—one that meets consumer expectations for efficiency, capacity, and service? Knowledge leads the way.

Spark Transformation

Customer Experience is Everything

Customer experience has become a priority for healthcare organizations. But, where’s the best place to start with Experience Design?

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Disrupting Healthcare: Building Blocks of Change

Disrupting healthcare starts with understanding the basic building blocks of change and how others have responded to competitive disruption with new business, operating, and service experience models of their own. Among the building blocks are three major technology forces.