AI for Healthcare Marketing: What You Need to Know

Imagine understanding your patients’ needs better than ever, crafting personalized experiences, and optimizing campaigns with laser precision. That’s the power of AI in healthcare marketing.

Scott Orstad

A Story of Digital Transformation for Healthcare Consumers

Digital transformation is accelerating in healthcare as marketers strive to meet consumers where they are and how they want to engage. Examine the impact.

The Battle for the Future of Healthcare

What’s the future of healthcare as retail health providers and traditional health systems battle it out? Hear insights in a new podcast.

Healthcare Leadership: Strategies for Growth

What can healthcare professionals do to best prepare and drive their careers into leadership positions? Ed Marx and Chris Hemphill discuss strategies in this podcast.

What Healthcare Consumers Want

Stephen Moegling and Chris Hemphill discuss strategies for engaging healthcare consumers with relevant, timely content that goes beyond traditional audience targeting.

What Healthcare Leaders Need to Know About AI

How can AI help drive new strategies and solve healthcare business challenges? Brian Gresh and Chris Hemphill discuss the opportunities in this new podcast.

The Value of Field Intelligence in Physician Relations

The Value of Field Intelligence in Physician Relations

The pressure is on for health systems to make up for business lost during the pandemic. Examine the opportunities for physician relations teams.

Hello Healthcare Kriss Barlow

Liaisons and Leadership: PRM Growth Strategy

Physician engagement drives hospital performance and growth. Kriss Barlow shares strategies for moving physician relations forward.

Hello Healthcare Kaveh Safavi

Rethink Work: Breaking Down Healthcare’s Hierarchies

The pandemic forced us to rethink the time and place of work. How are healthcare leaders responding, and what does the future hold?

Driving Consumerism at Your Health System

Driving consumerism at health systems is fraught with challenges and conflicts. How can you navigate around these challenges? This interview offers advice.

How OhioHealth Puts Patients at the Center

OhioHealth puts patients at the center of care with its user-centered experience design strategy. Hear how.

Hello Healthcare - Customer Experience

Customer Experience: Buy-In, Adoption, and Measurement

Customer experience has catapulted to the forefront of strategic leadership planning in healthcare. Hear how HonorHealth is responding.

collaborating for growth

Collaboration as a Force + Financial Multiplier for Service Lines

Marketing, physician relations, and strategy leaders at University of Utah Health are collaborating to create efficiencies, strengthen the organization’s culture, and facilitate exponential growth.

user-centered planning and design

User-Centered Planning and Design: Capturing Heads, Hearts, and Hands

OhioHealth is embracing the evolution in healthcare by meeting patients where they are—and that increasingly means a virtual experience.

quality improvement customer experience

How to Innovate the Quality Improvement Process for Healthcare Marketing Professionals

When it comes to the healthcare customer experience, marketers, communicators, and digital strategists need to follow a quality improvement process similar to the one used for the clinical experience.

older woman photo from Humanizing Brand Experience

If You’re Not Already Obsessing Over Consumer Experience, Start Now

In today’s crowded and complicated landscape, it takes a lot for a healthcare organization to stand apart. Here are 5 lessons for making experience a priority.

Arrows pointing to consumer in center

Competing with Consumer-Centric Pros: A Different Question to Get to the Right Answer

To compete effectively with new, nontraditional market entrants, healthcare organizations need to shift their planning focus, asking “how is the customer doing” and finding solutions for consumer needs, rather than “how are we doing” relative to symmetrical competitors and benchmarked satisfaction scores.

woman drawing global customer structure

Create a Portrait of the Healthcare Consumer with Unified Digital Strategies

Digital strategists across departments can work together to inform operational planning, build brand awareness, and more.

Marketing’s Important Role in Patient Experience

Healthcare marketers have the important role of making sure patient experience aligns with the organization’s brand and value proposition. Check out these 7 essential elements.

tree growing from book

Customer Experience: What You Don’t Know CAN Hurt You

How can a healthcare organization ensure that the experience it’s delivering is a positive one—one that meets consumer expectations for efficiency, capacity, and service? Knowledge leads the way.