Driving Consumerism at Your Health System

It’s clear that consumer experiences are key to attracting and retaining loyal patients.

It’s also clear that efforts to improve consumer experiences are fraught with challenges and conflicts. Even the brightest efforts can die at committee. How do health systems navigate around these challenges?

Carrie Liken, Head of Healthcare at Yext, shares unconventional advice for healthcare marketers to drive consumer initiatives at health systems.

This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists. The video was filmed at HMPS21.

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