The pandemic forced us to rethink the time and place of work. How are healthcare leaders responding, and what does the future hold?
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Harnessing Trust and Humanizing the Brand at Johns Hopkins
Since the pandemic began, the world has turned to Johns Hopkins for insights on COVID-19. Learn how marketing and communications embraced the opportunity to guide the global community during this time of crisis.
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Vaccine Fear is Next COVID-19 Battleground: National Survey
A reluctance to get a COVID-19 vaccine appears to be the next public health battle for healthcare organizations, according to new survey data.
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How the Coronavirus is Impacting Healthcare Consumer Perceptions and Behaviors
The Coronavirus pandemic is having a significant impact on healthcare consumer attitudes, expectations, and behaviors, and there are indications that some of these changes may be long lasting. Examine results from a recent study.
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6 Strategies for Effective Healthcare Marketing in a Post-COVID World
There will be lasting impacts from a global pandemic like coronavirus. Healthcare strategy and marketing leaders who help design consumer-centric systems, prioritize growth initiatives, and—above all—embrace change will effectively guide their organizations into the post-COVID era.