Understanding how consumers seek, share, and use healthcare information online is essential for today’s healthcare marketers.
How OhioHealth Puts Patients at the Center
OhioHealth puts patients at the center of care with its user-centered experience design strategy. Hear how.
A New Value Equation for Digital Healthcare: Free Report
Your website’s poor connective tissue might be costing you money. Learn why and how to address it in this free report.
How Does Your Website Stack Up?
Your hospital or health system’s web analytics tell a story. This new guide will help you get started on understanding that story.
4 Reasons for Healthcare Marketers to Embrace Virtual Events
Healthcare marketing is evolving to meet the demand for digital-first experiences. Embracing virtual events is a critical step on that journey.
6 Strategies for Effective Healthcare Marketing in a Post-COVID World
There will be lasting impacts from a global pandemic like coronavirus. Healthcare strategy and marketing leaders who help design consumer-centric systems, prioritize growth initiatives, and—above all—embrace change will effectively guide their organizations into the post-COVID era.
Two Doors: Crossing the Experience Divide in Consumer Access to Healthcare
Healthcare is a door many people are afraid to walk through. What can healthcare executives do to address the experience divide?
7 Healthcare Marketing Insights from 2019
Here are seven healthcare marketing insights from 2019 that can help guide marketing strategy in 2020.
Create a Portrait of the Healthcare Consumer with Unified Digital Strategies
Digital strategists across departments can work together to inform operational planning, build brand awareness, and more.
The Evolving Role of the Healthcare Marketing Executive
The role of the healthcare marketing executive is continually growing and evolving, in step with healthcare transformation. Learn what a panel of marketing leaders has to say about the latest evolution, and where the role is headed.
Strategic Marketing Communications: Getting Your Emails Read
By taking a thoughtful, data-driven approach to email communications, marketers can boost open rates, click-throughs, and responses. Examine one system’s strategy.
Preparing Your Content for Voice
More and more, consumers are using their voices to search for information. That’s a trend that is sure to continue—and marketers need to be prepared.
Listening to the Voice of Your Digital Customers
Understanding and measuring the experience of website visitors is the surest way to know if your site is helping or hurting your brand. Research provides some key insights.
HMPS17 Preview: Transforming Marketing at Wake Forest Baptist Health
Leaders at Wake Forest Baptist Health recognized the need to transform marketing for the North Carolina-based integrated health system. In the past, the marketing team only executed traditional campaigns: mass…