Evolution of Marketing

The Evolving Role of the Healthcare Marketing Executive

The role of the healthcare marketing executive is continually growing and evolving, in step with healthcare transformation. Learn what a panel of marketing leaders has to say about the latest evolution, and where the role is headed.

Computer screen with email

Strategic Marketing Communications: Getting Your Emails Read

By taking a thoughtful, data-driven approach to email communications, marketers can boost open rates, click-throughs, and responses. Examine one system’s strategy.

voice search graphic

Preparing Your Content for Voice

More and more, consumers are using their voices to search for information. That’s a trend that is sure to continue—and marketers need to be prepared.

Headphones for Listening to Digital Customers blog

Listening to the Voice of Your Digital Customers

Understanding and measuring the experience of website visitors is the surest way to know if your site is helping or hurting your brand. Research provides some key insights.

HMPS17 Preview: Transforming Marketing at Wake Forest Baptist Health

Leaders at Wake Forest Baptist Health recognized the need to transform marketing for the North Carolina-based integrated health system. In the past, the marketing team only executed traditional campaigns: mass…