Healthcare marketing is evolving to meet the demand for digital-first experiences. Embracing virtual events is a critical step on that journey.
There will be lasting impacts from a global pandemic like coronavirus. Healthcare strategy and marketing leaders who help design consumer-centric systems, prioritize growth initiatives, and—above all—embrace change will effectively guide their organizations into the post-COVID era.
Understanding how consumers seek, share, and use healthcare information online is essential for today’s healthcare marketers.
Healthcare is a door many people are afraid to walk through. What can healthcare executives do to address the experience divide?
Here are seven healthcare marketing insights from 2019 that can help guide marketing strategy in 2020.
Digital strategists across departments can work together to inform operational planning, build brand awareness, and more.
The role of the healthcare marketing executive is continually growing and evolving, in step with healthcare transformation. Learn what a panel of marketing leaders has to say about the latest evolution, and where the role is headed.
By taking a thoughtful, data-driven approach to email communications, marketers can boost open rates, click-throughs, and responses. Examine one system’s strategy.
More and more, consumers are using their voices to search for information. That’s a trend that is sure to continue—and marketers need to be prepared.
Understanding and measuring the experience of website visitors is the surest way to know if your site is helping or hurting your brand. Research provides some key insights.
Leaders at Wake Forest Baptist Health recognized the need to transform marketing for the North Carolina-based integrated health system. In the past, the marketing team only executed traditional campaigns: mass…