Translating Data and Partnerships for Personalized Engagement

In this new podcast, Aaron Watkins, Senior Director of Internet Strategy at Johns Hopkins Medicine, joins host Alan Tam for a conversation on the transformative power of partnerships between healthcare marketers and IT teams.

Aaron’s journey began with the realization of untapped potential in collaboration, leading to groundbreaking shifts in technology strategy and patient experience enhancement. From the challenges of departmental silos to the pivotal role of IT in healthcare marketing, Aaron shares insights on fostering transparency, trust, and innovation.

This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists. Check out the interview, and plan to attend HMPS24, where Aaron will be a speaker. The Agenda also includes a panel on The Marcom & IT Partnership.

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