Summit

HMPS25 Call for Speakers

Call for Speakers

Be part of HMPS25! Join your colleagues for the 30th Healthcare Marketing & Physician Strategies Summit, April 30-May 2, 2025, at the Omni Orlando at ChampionsGate to connect, share, and learn.

Building on HMPS24, which brought together more than 900 senior-level executives from across the healthcare spectrum, HMPS25 will once again identify and tackle healthcare’s most important strategic challenges. Help us shape this leading Summit for healthcare marketing, communications, digital, business development, strategy, and physician relations executives!

Presentations Must Meet the Following General Criteria

• Advanced strategies, targeted to a senior-level audience.
• Current project in place with reportable results, rather than recently implemented projects. Sessions focused on advanced strategies and/or emerging technologies are of interest.
• Original material unencumbered by copyright, trademark, or intellectual property restrictions.
• Sessions must be educational in focus and should not focus on proprietary technologies, strategies, platforms, or systems.

• Proposals should include at least one presenter from a hospital, health system, medical group, or other healthcare organization. When submitting, please include specific names of the co-presenters (listing co-presenters as TBD will more than likely result in rejection of the proposal). Also note: proposals that include only consultants, vendors, or agencies are very rarely accepted. 

Submit your proposal by Friday, September 6, 2024!

apply online

Topics of Interest Include:

Market Strategy & Innovation

  • Patient Acquisition, Growth & Recovering Volume
  • Capacity Issues
  • Payer-Provider Partnerships/Payvider Models
  • Mergers & Affiliations
  • Employer-Directed Strategies
  • Innovation: Improving Access, Convenience & Service
  • Accountable Care & Population Health Strategies
  • Healthcare Innovation Centers
  • Cross-functional Collaboration: Working with the CIO/Finance/HR/More
  • Market Research & Consumer Insights
  • Service Line Strategies
  • Marketing Audits/Marketing Plans/Reassessing Your Marketing Department
  • Outmigration & Care Retention

Data, Analytics & Measurement

  • Integrating Disparate Data Sources: Claims Data, EMR/EHR & More
  • Understanding & Using Claims Data
  • Cybersecurity/Data Security & Tokenization
  • Big Data Analytics/Business Intelligence
  • CRM/PRM: Fundamentals & Innovative Uses
  • Data Mining & Targeted Business Development
  • Marketing Automation/Data-Driven Marketing & Communications
  • Predictive Analytics & Propensity Modeling
  • Marketing Metrics & Analytics: Measuring Performance & ROI
  • Building a Winning MarTech Stack

Interactive & Digital Strategies

  • Digital Team of the Future
  • Generative AI/ChatGPT
  • Conversational AI & Conversation Intelligence
  • Transparency, Ratings & Reputation Management
  • Digital Marketing: SEO, SEM, “Near Me” Search
  • Content Marketing/Content Strategy
  • Content Personalization
  • Intranets: Engaging Employees
  • Modern Social Media/Social Content Strategies
  • Effective Use of Video
  • Podcasting
  • Social Networking/Online Communities
  • Online Appointment Scheduling: Internal Realities
  • Improving Online Experience: Personas, Design & Usability
  • Contact Center/Call Center Strategies
  • Website Redesign
  • Developing & Implementing a Mobile Strategy

Communication, Engagement & Experience

  • Rebranding
  • Workforce Issues: Recruitment, Communication & Culture
  • Communicating with Payors & Employers
  • Union Negotiations
  • Navigating Controversies
  • Crisis Communication & Management
  • Establishing & Maintaining Trust
  • Creative Approaches to Advertising & Messaging
  • Diversity, Equity & Inclusion Strategies
  • Personalized Marketing
  • Personalizing the Customer Experience
  • Wellness Approaches & Population Health
  • Gaining Internal Support/Selling Your Ideas
  • Being a Catalyst for Change
  • Improving the Customer/Patient Journey

Physician Marketing & Strategy

  • Marketing To, With & For Physicians
  • Practice Marketing/Marketing Employed Physicians
  • Physician Search/Physician Directories/Online Ratings
  • Co-Marketing/Branding
  • Messaging Strategies
  • Virtual & Hybrid Models for Outreach & Engagement
  • Physician Employment: Success Strategies
  • Network Development, Alignment & Growth
  • Recruitment, Engagement & Retention
  • Responding to/Working with Investor-Owned Medical Groups

Physician Relations & Sales

  • Referral Outmigration & Retention Strategies (Leakage & “Keepage”)
  • Referral Development
  • ROI & Dashboards: Tracking, Reporting & Measuring Impact
  • Onsite/Virtual/Hybrid Visits & Meeting Strategies
  • Sales Tactics & Management
  • Proving Value to C-Suite
  • Internal Positioning & Collaboration
  • Physician Satisfaction, Experience & Loyalty

Apply to Speak

Submit your proposal online by Friday, September 6, 2024!

 

HMPS25 Call for Speakers

Or, email your completed HMPS25 Fillable Application Form to david.reczynski@healthcarestrategy.com.