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How the Coronavirus is Impacting Healthcare Consumer Perceptions and Behaviors

The Coronavirus pandemic is having a significant impact on healthcare consumer attitudes, expectations, and behaviors, and there are indications that some of these changes may be long lasting. Examine results from a recent study.

hospital marketing after covid

6 Strategies for Effective Healthcare Marketing in a Post-COVID World

There will be lasting impacts from a global pandemic like coronavirus. Healthcare strategy and marketing leaders who help design consumer-centric systems, prioritize growth initiatives, and—above all—embrace change will effectively guide their organizations into the post-COVID era.

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Digital Healthcare Dialogues: Connecting with Consumers Online

Understanding how consumers seek, share, and use healthcare information online is essential for today’s healthcare marketers.

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If You’re Not Already Obsessing Over Consumer Experience, Start Now

In today’s crowded and complicated landscape, it takes a lot for a healthcare organization to stand apart. Here are 5 lessons for making experience a priority.

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Unlocking the Power of Patient Personas and Attitudinal/Behavioral Segmentation

To truly benefit from the power of personas, research-based, persona-specific targeting methods are needed.

Choosing the right door

Two Doors: Crossing the Experience Divide in Consumer Access to Healthcare

Healthcare is a door many people are afraid to walk through. What can healthcare executives do to address the experience divide?

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3 Criteria for Reaching Millennials and People Age 55+

Healthcare marketing leaders offer insight into communicating with two of the largest demographic segments: millennials and baby boomers.

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7 Healthcare Marketing Insights from 2019

Here are seven healthcare marketing insights from 2019 that can help guide marketing strategy in 2020.

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The MarTech Effect: Shaping Healthcare Marketing and Communications

Marketing leaders from Mount Sinai Health System, Novant Health, and Banner Health give insight into how technology is shaping the future of healthcare marketing.

Healthy Living, Life, Wellness

Health Is Every Day: A Look Inside Cleveland Clinic’s Approach to Marketing Wellness

Cleveland Clinic uses a multilayered approach to marketing wellness—both inside and outside of their organization.

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Prioritize Lifelong Health to Better Predict Customer Lifetime Value

The time of the empowered patient is now. Learn how to calculate customer lifetime value with long-term wellness in mind.

Humanizing Brand Experience

Humanizing Brand Experience: New Report Available

Brand experience consultancy Monigle has released a one-of-a-kind brand experience report and ranking for healthcare organizations.

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Create a Portrait of the Healthcare Consumer with Unified Digital Strategies

Digital strategists across departments can work together to inform operational planning, build brand awareness, and more.

Marketing’s Important Role in Patient Experience

Healthcare marketers have the important role of making sure patient experience aligns with the organization’s brand and value proposition. Check out these 7 essential elements.

social media strategy

10 Building Blocks of a Winning Social Media Strategy

Before you dive headfirst into the newest social media trends, ensure your current social strategy is solid. Lock down these 10 elements for a more engaging strategy and better ROI.

reputation management

Getting Found, Chosen, and Recommended Online: 5 Strategies

Success in today’s healthcare industry requires the ability to build trust with consumers, who are increasingly discerning about where they choose to go for care. Here’s how reputation management helps.

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2018 Healthcare Marketing and Communications Benchmarks

How does your marketing and communications function stack up with your peers?  View 2018 benchmarking results and recommendations.

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When It Comes to Customer Loyalty, Going OFFLINE Builds Relationships That Matter

When it comes to customer loyalty in healthcare, relationships matter. Going OFFLINE can help marketers build the right relationships.

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Understanding Consumer Intent Begins with a Conversation

Whether you’re using chatbots or a voice interface, conversing with your users lets you better understand their motivations—and, ultimately, create better outcomes for you and your customers.

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Getting Your Content Ready for Voice

Voice will change the delivery of care, and it begins with content. A new eBook will help you prepare.