photomontage of various faces

Unlocking the Power of Patient Personas and Attitudinal/Behavioral Segmentation

To truly benefit from the power of personas, research-based, persona-specific targeting methods are needed.

older woman photo from Humanizing Brand Experience

If You’re Not Already Obsessing Over Consumer Experience, Start Now

In today’s crowded and complicated landscape, it takes a lot for a healthcare organization to stand apart. Here are 5 lessons for making experience a priority.

Choosing the right door

Two Doors: Crossing the Experience Divide in Consumer Access to Healthcare

Healthcare is a door many people are afraid to walk through. What can healthcare executives do to address the experience divide?

speedometer pointing to different generations

3 Criteria for Reaching Millennials and People Age 55+

Healthcare marketing leaders offer insight into communicating with two of the largest demographic segments: millennials and baby boomers.

string of light bulbs with one lit

The MarTech Effect: Shaping Healthcare Marketing and Communications

Marketing leaders from Mount Sinai Health System, Novant Health, and Banner Health give insight into how technology is shaping the future of healthcare marketing.

Healthy Living, Life, Wellness

Health Is Every Day: A Look Inside Cleveland Clinic’s Approach to Marketing Wellness

Cleveland Clinic uses a multilayered approach to marketing wellness—both inside and outside of their organization.

crowd of people forming shape of torso flexing muscles

Prioritize Lifelong Health to Better Predict Customer Lifetime Value

The time of the empowered patient is now. Learn how to calculate customer lifetime value with long-term wellness in mind.

Humanizing Brand Experience

Humanizing Brand Experience: New Report Available

Brand experience consultancy Monigle has released a one-of-a-kind brand experience report and ranking for healthcare organizations.

woman drawing global customer structure

Create a Portrait of the Healthcare Consumer with Unified Digital Strategies

Digital strategists across departments can work together to inform operational planning, build brand awareness, and more.

Marketing’s Important Role in Patient Experience

Healthcare marketers have the important role of making sure patient experience aligns with the organization’s brand and value proposition. Check out these 7 essential elements.

social media strategy

10 Building Blocks of a Winning Social Media Strategy

Before you dive headfirst into the newest social media trends, ensure your current social strategy is solid. Lock down these 10 elements for a more engaging strategy and better ROI.

reputation management

Getting Found, Chosen, and Recommended Online: 5 Strategies

Success in today’s healthcare industry requires the ability to build trust with consumers, who are increasingly discerning about where they choose to go for care. Here’s how reputation management helps.

Computer screen with data

2018 Healthcare Marketing and Communications Benchmarks

How does your marketing and communications function stack up with your peers?  View 2018 benchmarking results and recommendations.

No Wifi - Connecting People Sign on Chalkboard

When It Comes to Customer Loyalty, Going OFFLINE Builds Relationships That Matter

When it comes to customer loyalty in healthcare, relationships matter. Going OFFLINE can help marketers build the right relationships.

consumer intent light bulb ai

Understanding Consumer Intent Begins with a Conversation

Whether you’re using chatbots or a voice interface, conversing with your users lets you better understand their motivations—and, ultimately, create better outcomes for you and your customers.

Amazon voice search device

Getting Your Content Ready for Voice

Voice will change the delivery of care, and it begins with content. A new eBook will help you prepare.

Evolution of Marketing

The Evolving Role of the Healthcare Marketing Executive

The role of the healthcare marketing executive is continually growing and evolving, in step with healthcare transformation. Learn what a panel of marketing leaders has to say about the latest evolution, and where the role is headed.

Amazon store facade

Meet Your New Competitor … Amazon

Amazon is jumping into healthcare in a big way. How should healthcare marketers prepare for this new competitor and disruptive force?

Team members nurturing fundraising and revenue growth

I Gave at the (Doctor’s) Office: Bridging the Gap Between Marketing and Fundraising

By integrating customer communications with donor fundraising, marketers can play an important role in the philanthropic process. Read on for five tips to get started.

Aligning Lights for Coherence

Every Healthcare Organization Needs a “Chief Coherence Officer”

More than other industries, healthcare brands gain their definition and meaning from the collective impact of a complex range of touchpoints. Orchestrating these touchpoints to bring the brand to life calls for a “Chief Coherence Officer.”