To truly benefit from the power of personas, research-based, persona-specific targeting methods are needed.
In today’s crowded and complicated landscape, it takes a lot for a healthcare organization to stand apart. Here are 5 lessons for making experience a priority.
Healthcare is a door many people are afraid to walk through. What can healthcare executives do to address the experience divide?
Healthcare marketing leaders offer insight into communicating with two of the largest demographic segments: millennials and baby boomers.
Marketing leaders from Mount Sinai Health System, Novant Health, and Banner Health give insight into how technology is shaping the future of healthcare marketing.
Cleveland Clinic uses a multilayered approach to marketing wellness—both inside and outside of their organization.
The time of the empowered patient is now. Learn how to calculate customer lifetime value with long-term wellness in mind.
Brand experience consultancy Monigle has released a one-of-a-kind brand experience report and ranking for healthcare organizations.
Digital strategists across departments can work together to inform operational planning, build brand awareness, and more.
Healthcare marketers have the important role of making sure patient experience aligns with the organization’s brand and value proposition. Check out these 7 essential elements.
Before you dive headfirst into the newest social media trends, ensure your current social strategy is solid. Lock down these 10 elements for a more engaging strategy and better ROI.
Success in today’s healthcare industry requires the ability to build trust with consumers, who are increasingly discerning about where they choose to go for care. Here’s how reputation management helps.
How does your marketing and communications function stack up with your peers? View 2018 benchmarking results and recommendations.
When it comes to customer loyalty in healthcare, relationships matter. Going OFFLINE can help marketers build the right relationships.
Whether you’re using chatbots or a voice interface, conversing with your users lets you better understand their motivations—and, ultimately, create better outcomes for you and your customers.
Voice will change the delivery of care, and it begins with content. A new eBook will help you prepare.
The role of the healthcare marketing executive is continually growing and evolving, in step with healthcare transformation. Learn what a panel of marketing leaders has to say about the latest evolution, and where the role is headed.
Amazon is jumping into healthcare in a big way. How should healthcare marketers prepare for this new competitor and disruptive force?
By integrating customer communications with donor fundraising, marketers can play an important role in the philanthropic process. Read on for five tips to get started.
More than other industries, healthcare brands gain their definition and meaning from the collective impact of a complex range of touchpoints. Orchestrating these touchpoints to bring the brand to life calls for a “Chief Coherence Officer.”