Understanding how consumers seek, share, and use healthcare information online is essential for today’s healthcare marketers.
In today’s crowded and complicated landscape, it takes a lot for a healthcare organization to stand apart. Here are 5 lessons for making experience a priority.
To truly benefit from the power of personas, research-based, persona-specific targeting methods are needed.
Healthcare is a door many people are afraid to walk through. What can healthcare executives do to address the experience divide?
Healthcare marketing leaders offer insight into communicating with two of the largest demographic segments: millennials and baby boomers.
Here are seven healthcare marketing insights from 2019 that can help guide marketing strategy in 2020.
Marketing leaders from Mount Sinai Health System, Novant Health, and Banner Health give insight into how technology is shaping the future of healthcare marketing.
Cleveland Clinic uses a multilayered approach to marketing wellness—both inside and outside of their organization.
The time of the empowered patient is now. Learn how to calculate customer lifetime value with long-term wellness in mind.
Brand experience consultancy Monigle has released a one-of-a-kind brand experience report and ranking for healthcare organizations.
Digital strategists across departments can work together to inform operational planning, build brand awareness, and more.
Healthcare marketers have the important role of making sure patient experience aligns with the organization’s brand and value proposition. Check out these 7 essential elements.
Before you dive headfirst into the newest social media trends, ensure your current social strategy is solid. Lock down these 10 elements for a more engaging strategy and better ROI.
Success in today’s healthcare industry requires the ability to build trust with consumers, who are increasingly discerning about where they choose to go for care. Here’s how reputation management helps.
How does your marketing and communications function stack up with your peers? View 2018 benchmarking results and recommendations.
When it comes to customer loyalty in healthcare, relationships matter. Going OFFLINE can help marketers build the right relationships.
Whether you’re using chatbots or a voice interface, conversing with your users lets you better understand their motivations—and, ultimately, create better outcomes for you and your customers.
Voice will change the delivery of care, and it begins with content. A new eBook will help you prepare.
The role of the healthcare marketing executive is continually growing and evolving, in step with healthcare transformation. Learn what a panel of marketing leaders has to say about the latest evolution, and where the role is headed.
Amazon is jumping into healthcare in a big way. How should healthcare marketers prepare for this new competitor and disruptive force?