quality improvement customer experience

How to Innovate the Quality Improvement Process for Healthcare Marketing Professionals

When it comes to the healthcare customer experience, marketers, communicators, and digital strategists need to follow a quality improvement process similar to the one used for the clinical experience.

Prostate Cancer Awareness CHI Franciscan and Seattle Mariners

Healthcare Sports Partnerships: Make Good Madness — the Halftime Report

Health systems are making the most of their sports partnerships through innovative marketing tactics and community outreach. Here’s a halftime report.

State of Healthcare Content Marketing

3 Compelling Signals from the State of Healthcare Content Marketing Study

The latest State of Healthcare Content Marketing survey shows that healthcare marketing continues to evolve—at the precise moment hospitals and health systems need the data-driven and customer-centric skills marketing teams are uniquely qualified to contribute. Read on for three key trends.

Modea Analytics Guide

How Does Your Website Stack Up?

Your hospital or health system’s web analytics tell a story. This new guide will help you get started on understanding that story.

COVID-19

Vaccine Fear is Next COVID-19 Battleground: National Survey

A reluctance to get a COVID-19 vaccine appears to be the next public health battle for healthcare organizations, according to new survey data.

Seattle Mariners CHI Franciscan TV Signage

Healthcare Sports Partnerships: Make Good Madness

Sports Leagues are calling audibles to get back on the field – how is your healthcare system negotiating contract value?

COVID-19 gold pills on blue background

How the Coronavirus is Impacting Healthcare Consumer Perceptions and Behaviors

The Coronavirus pandemic is having a significant impact on healthcare consumer attitudes, expectations, and behaviors, and there are indications that some of these changes may be long lasting. Examine results from a recent study.

hospital marketing after covid

6 Strategies for Effective Healthcare Marketing in a Post-COVID World

There will be lasting impacts from a global pandemic like coronavirus. Healthcare strategy and marketing leaders who help design consumer-centric systems, prioritize growth initiatives, and—above all—embrace change will effectively guide their organizations into the post-COVID era.

web and social media connections

Digital Healthcare Dialogues: Connecting with Consumers Online

Understanding how consumers seek, share, and use healthcare information online is essential for today’s healthcare marketers.

older woman photo from Humanizing Brand Experience

If You’re Not Already Obsessing Over Consumer Experience, Start Now

In today’s crowded and complicated landscape, it takes a lot for a healthcare organization to stand apart. Here are 5 lessons for making experience a priority.

photomontage of various faces

Unlocking the Power of Patient Personas and Attitudinal/Behavioral Segmentation

To truly benefit from the power of personas, research-based, persona-specific targeting methods are needed.

Choosing the right door

Two Doors: Crossing the Experience Divide in Consumer Access to Healthcare

Healthcare is a door many people are afraid to walk through. What can healthcare executives do to address the experience divide?

speedometer pointing to different generations

3 Criteria for Reaching Millennials and People Age 55+

Healthcare marketing leaders offer insight into communicating with two of the largest demographic segments: millennials and baby boomers.

diverse group of people standing on target

7 Healthcare Marketing Insights from 2019

Here are seven healthcare marketing insights from 2019 that can help guide marketing strategy in 2020.

string of light bulbs with one lit

The MarTech Effect: Shaping Healthcare Marketing and Communications

Marketing leaders from Mount Sinai Health System, Novant Health, and Banner Health give insight into how technology is shaping the future of healthcare marketing.

Healthy Living, Life, Wellness

Health Is Every Day: A Look Inside Cleveland Clinic’s Approach to Marketing Wellness

Cleveland Clinic uses a multilayered approach to marketing wellness—both inside and outside of their organization.

crowd of people forming shape of torso flexing muscles

Prioritize Lifelong Health to Better Predict Customer Lifetime Value

The time of the empowered patient is now. Learn how to calculate customer lifetime value with long-term wellness in mind.

Humanizing Brand Experience

Humanizing Brand Experience: New Report Available

Brand experience consultancy Monigle has released a one-of-a-kind brand experience report and ranking for healthcare organizations.

woman drawing global customer structure

Create a Portrait of the Healthcare Consumer with Unified Digital Strategies

Digital strategists across departments can work together to inform operational planning, build brand awareness, and more.

Marketing’s Important Role in Patient Experience

Healthcare marketers have the important role of making sure patient experience aligns with the organization’s brand and value proposition. Check out these 7 essential elements.