Ahava Leibtag

The Secrets of Content Marketing

With the amount of content consumers can access, but perhaps not properly interpret, how can healthcare organizations help guide them to the best content and the care they need?

State of Healthcare Content Marketing

3 Compelling Signals from the State of Healthcare Content Marketing Study

The latest State of Healthcare Content Marketing survey shows that healthcare marketing continues to evolve—at the precise moment hospitals and health systems need the data-driven and customer-centric skills marketing teams are uniquely qualified to contribute. Read on for three key trends.

diverse group of people standing on target

7 Healthcare Marketing Insights from 2019

Here are seven healthcare marketing insights from 2019 that can help guide marketing strategy in 2020.

Amazon voice search device

Getting Your Content Ready for Voice

Voice will change the delivery of care, and it begins with content. A new eBook will help you prepare.

voice search graphic

Preparing Your Content for Voice

More and more, consumers are using their voices to search for information. That’s a trend that is sure to continue—and marketers need to be prepared.