When it comes to the healthcare customer experience, marketers, communicators, and digital strategists need to follow a quality improvement process similar to the one used for the clinical experience.
Health systems are making the most of their sports partnerships through innovative marketing tactics and community outreach. Here’s a halftime report.
The latest State of Healthcare Content Marketing survey shows that healthcare marketing continues to evolve—at the precise moment hospitals and health systems need the data-driven and customer-centric skills marketing teams are uniquely qualified to contribute. Read on for three key trends.
Sports Leagues are calling audibles to get back on the field – how is your healthcare system negotiating contract value?
There will be lasting impacts from a global pandemic like coronavirus. Healthcare strategy and marketing leaders who help design consumer-centric systems, prioritize growth initiatives, and—above all—embrace change will effectively guide their organizations into the post-COVID era.
In today’s crowded and complicated landscape, it takes a lot for a healthcare organization to stand apart. Here are 5 lessons for making experience a priority.
To truly benefit from the power of personas, research-based, persona-specific targeting methods are needed.
Healthcare marketing leaders offer insight into communicating with two of the largest demographic segments: millennials and baby boomers.
Here are seven healthcare marketing insights from 2019 that can help guide marketing strategy in 2020.
Marketing leaders from Mount Sinai Health System, Novant Health, and Banner Health give insight into how technology is shaping the future of healthcare marketing.
Cleveland Clinic uses a multilayered approach to marketing wellness—both inside and outside of their organization.
The time of the empowered patient is now. Learn how to calculate customer lifetime value with long-term wellness in mind.
Healthcare marketers have the important role of making sure patient experience aligns with the organization’s brand and value proposition. Check out these 7 essential elements.
How does your marketing and communications function stack up with your peers? View 2018 benchmarking results and recommendations.
When it comes to customer loyalty in healthcare, relationships matter. Going OFFLINE can help marketers build the right relationships.
The role of the healthcare marketing executive is continually growing and evolving, in step with healthcare transformation. Learn what a panel of marketing leaders has to say about the latest evolution, and where the role is headed.
Amazon is jumping into healthcare in a big way. How should healthcare marketers prepare for this new competitor and disruptive force?
More than other industries, healthcare brands gain their definition and meaning from the collective impact of a complex range of touchpoints. Orchestrating these touchpoints to bring the brand to life calls for a “Chief Coherence Officer.”
Mergers and acquisitions present some unique challenges for healthcare marketers and communicators. What does it take to ensure success? Executives who’ve “been there” offer recommendations.