AI for Healthcare Marketing: What You Need to Know

Imagine understanding your patients’ needs better than ever, crafting personalized experiences, and optimizing campaigns with laser precision. That’s the power of AI in healthcare marketing.

Putting Your Data to Work

Are you getting everything you need out of your data? Learn how to put your data to work in this new podcast!

Klein & Partners Announces New Strategic Partnership with thinqinsights

Klein & Partners, a leading national healthcare market research firm, has announced a new strategic partnership with thinqinsights.

The Next Generation of Digital Transformation

The Next Generation of Digital Transformation

Healthcare market leaders are evolving their teams, technology, and services for the next generation of digital transformation.

BPD Finalizes Acquisition of Revive

Healthcare marketing and communications firms BPD and Revive have joined together.

Dean Browell and Danny Fell

Healthcare Marketing: The Realm of Quantitative and Qualitative Data

By combining quantitative and qualitative data, healthcare marketers can get a more comprehensive understanding of the patient and how to drive them to care. Learn more in this new podcast.

Scott Orstad

A Story of Digital Transformation for Healthcare Consumers

Digital transformation is accelerating in healthcare as marketers strive to meet consumers where they are and how they want to engage. Examine the impact.

The Battle for the Future of Healthcare

What’s the future of healthcare as retail health providers and traditional health systems battle it out? Hear insights in a new podcast.

Data-Driven Partnerships for Marketing Strategies

Building and developing internal partnerships is critical to the success of Mount Sinai Health System’s marketing strategy. Learn how.

Ahava Leibtag

The Secrets of Content Marketing

With the amount of content consumers can access, but perhaps not properly interpret, how can healthcare organizations help guide them to the best content and the care they need?

The Evolution of Healthcare Marketing

The role of the healthcare marketer is constantly evolving. Explore the latest developments in this new podcast.

Building Next-Gen Marketing Strategies

In this podcast, Don Stanziano, Chief Marketing and Communications Officer at Geisinger, explores next-gen marketing strategies in healthcare.

Building the Future of Healthcare Marketing Today

In this video interview, Cleveland Clinic’s Paul Matsen brings an optimistic perspective on how to modernize the future of healthcare marketing.

Drafting a Winning Sports Plan

The playoffs reveal updated strategies for top NBA and NHL franchises. Healthcare brands are also adjusting their playbooks to stay ahead of increased competition in the space.

Nudge Patient Behavior Using Data

How can healthcare marketers help nudge consumer and patient behavior? Tom Hileman offers some advice in this interview.

Driving Consumerism at Your Health System

Driving consumerism at health systems is fraught with challenges and conflicts. How can you navigate around these challenges? This interview offers advice.

Brand vs. Data in Healthcare Marketing

There’s been a long debate in healthcare marketing on whether to focus more on branding or data-driven plans. Why not focus on both?

Influencer Marketing Video Interview with Stuart Dill

Influencer Marketing: The Dolly Parton Healthcare Story

In this new Hello Healthcare interview, recorded at HMPS21, Stuart Dill talks with Chris Hemphill about successful influencer stories.

quality improvement customer experience

How to Innovate the Quality Improvement Process for Healthcare Marketing Professionals

When it comes to the healthcare customer experience, marketers, communicators, and digital strategists need to follow a quality improvement process similar to the one used for the clinical experience.

Prostate Cancer Awareness CHI Franciscan and Seattle Mariners

Healthcare Sports Partnerships: Make Good Madness — the Halftime Report

Health systems are making the most of their sports partnerships through innovative marketing tactics and community outreach. Here’s a halftime report.