Building the Future of Healthcare Marketing Today

In this video interview, Cleveland Clinic’s Paul Matsen brings an optimistic perspective on how to modernize the future of healthcare marketing.

Drafting a Winning Sports Plan

The playoffs reveal updated strategies for top NBA and NHL franchises. Healthcare brands are also adjusting their playbooks to stay ahead of increased competition in the space.

Nudge Patient Behavior Using Data

How can healthcare marketers help nudge consumer and patient behavior? Tom Hileman offers some advice in this interview.

Driving Consumerism at Your Health System

Driving consumerism at health systems is fraught with challenges and conflicts. How can you navigate around these challenges? This interview offers advice.

Brand vs. Data in Healthcare Marketing

There’s been a long debate in healthcare marketing on whether to focus more on branding or data-driven plans. Why not focus on both?

Influencer Marketing Video Interview with Stuart Dill

Influencer Marketing: The Dolly Parton Healthcare Story

In this new Hello Healthcare interview, recorded at HMPS21, Stuart Dill talks with Chris Hemphill about successful influencer stories.

quality improvement customer experience

How to Innovate the Quality Improvement Process for Healthcare Marketing Professionals

When it comes to the healthcare customer experience, marketers, communicators, and digital strategists need to follow a quality improvement process similar to the one used for the clinical experience.

Prostate Cancer Awareness CHI Franciscan and Seattle Mariners

Healthcare Sports Partnerships: Make Good Madness — the Halftime Report

Health systems are making the most of their sports partnerships through innovative marketing tactics and community outreach. Here’s a halftime report.

State of Healthcare Content Marketing

3 Compelling Signals from the State of Healthcare Content Marketing Study

The latest State of Healthcare Content Marketing survey shows that healthcare marketing continues to evolve—at the precise moment hospitals and health systems need the data-driven and customer-centric skills marketing teams are uniquely qualified to contribute. Read on for three key trends.

Seattle Mariners CHI Franciscan TV Signage

Healthcare Sports Partnerships: Make Good Madness

Sports Leagues are calling audibles to get back on the field – how is your healthcare system negotiating contract value?

hospital marketing after covid

6 Strategies for Effective Healthcare Marketing in a Post-COVID World

There will be lasting impacts from a global pandemic like coronavirus. Healthcare strategy and marketing leaders who help design consumer-centric systems, prioritize growth initiatives, and—above all—embrace change will effectively guide their organizations into the post-COVID era.

older woman photo from Humanizing Brand Experience

If You’re Not Already Obsessing Over Consumer Experience, Start Now

In today’s crowded and complicated landscape, it takes a lot for a healthcare organization to stand apart. Here are 5 lessons for making experience a priority.

photomontage of various faces

Unlocking the Power of Patient Personas and Attitudinal/Behavioral Segmentation

To truly benefit from the power of personas, research-based, persona-specific targeting methods are needed.

speedometer pointing to different generations

3 Criteria for Reaching Millennials and People Age 55+

Healthcare marketing leaders offer insight into communicating with two of the largest demographic segments: millennials and baby boomers.

diverse group of people standing on target

7 Healthcare Marketing Insights from 2019

Here are seven healthcare marketing insights from 2019 that can help guide marketing strategy in 2020.

string of light bulbs with one lit

The MarTech Effect: Shaping Healthcare Marketing and Communications

Marketing leaders from Mount Sinai Health System, Novant Health, and Banner Health give insight into how technology is shaping the future of healthcare marketing.

Healthy Living, Life, Wellness

Health Is Every Day: A Look Inside Cleveland Clinic’s Approach to Marketing Wellness

Cleveland Clinic uses a multilayered approach to marketing wellness—both inside and outside of their organization.

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Prioritize Lifelong Health to Better Predict Customer Lifetime Value

The time of the empowered patient is now. Learn how to calculate customer lifetime value with long-term wellness in mind.

Marketing’s Important Role in Patient Experience

Healthcare marketers have the important role of making sure patient experience aligns with the organization’s brand and value proposition. Check out these 7 essential elements.

Computer screen with data

2018 Healthcare Marketing and Communications Benchmarks

How does your marketing and communications function stack up with your peers?  View 2018 benchmarking results and recommendations.