Brand vs. Data in Healthcare Marketing

There’s been a long debate in healthcare marketing on whether to focus more on branding or data-driven plans.

Jared Johnson heads the Healthcare Rap Podcast and consults with patient engagement & healthcare marketing teams across the U.S. Jared has a simple answer: Let’s focus on both!

Chris Hemphill, VP of Applied AI at Actium Health, and Jared break down what it means to support branding initiatives with data. Learn how to plan and launch these initiatives, and equally important, learn the data storytelling that will resonate with leadership.

This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists. The interview was filmed at HMPS21.

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