physician communication

Why Speaking Your Doctors’ Language is Crucial for Change

What’s the best way to get physicians engaged in organizational initiatives? A targeted communications strategy is one crucial element. Here are 6 lessons.

Amazon voice search device

Getting Your Content Ready for Voice

Voice will change the delivery of care, and it begins with content. A new eBook will help you prepare.

Team members nurturing fundraising and revenue growth

I Gave at the (Doctor’s) Office: Bridging the Gap Between Marketing and Fundraising

By integrating customer communications with donor fundraising, marketers can play an important role in the philanthropic process. Read on for five tips to get started.

Computer screen with email

Strategic Marketing Communications: Getting Your Emails Read

By taking a thoughtful, data-driven approach to email communications, marketers can boost open rates, click-throughs, and responses. Examine one system’s strategy.

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5 Strategies for Leveraging Patient Journey Mapping to Improve Patient Experience

Marketers can and should be contributing to patient experience. Patient Journey Mapping provides a framework for doing so.

grid for communications blog

It’s All About Communication! The Expanding Role of the Healthcare Communicator

With all of the changes happening in healthcare, the role of communicator is increasingly important for today’s healthcare marketing executives. Are you ready?

Macaroons for 6 step blog post

6 Steps to Take Internal Communications from Average to Fabulous

Effective communications don’t just inform, they engage. Take your internal communications from average to fabulous with these six lessons.

Headphones for Listening to Digital Customers blog

Listening to the Voice of Your Digital Customers

Understanding and measuring the experience of website visitors is the surest way to know if your site is helping or hurting your brand. Research provides some key insights.

Experience message on computer screen

How Corporate Culture Shapes Communications

While companies don’t define culture (employees do) they can and should be managing it. That means taking steps to ensure alignment and support of the desired culture through actions and words.