The pandemic forced us to rethink the time and place of work. How are healthcare leaders responding, and what does the future hold?
Nudge Patient Behavior Using Data
How can healthcare marketers help nudge consumer and patient behavior? Tom Hileman offers some advice in this interview.
Video: Making an Impact in Today’s Hybrid World
In this interview, Debra Jasper talks about creating clear, compelling messages that make an impact in today’s hybrid world.
Harnessing Trust and Humanizing the Brand at Johns Hopkins
Since the pandemic began, the world has turned to Johns Hopkins for insights on COVID-19. Learn how marketing and communications embraced the opportunity to guide the global community during this time of crisis.
Advancing a Health System’s Efforts to Address Racism
Discover why diversity, equity, and inclusion are “more than buzz words” at Mount Sinai Health System.
A Healthcare Marcom Post-Pandemic Pulse Check
Healthcare marketing and communications leaders weigh in on what comes next.
Vaccine Fear is Next COVID-19 Battleground: National Survey
A reluctance to get a COVID-19 vaccine appears to be the next public health battle for healthcare organizations, according to new survey data.
Communications and Cancer: Changing the Conversation
Virtua Health is changing the conversation when it comes to communicating with patients who have cancer. Learn how.
Creating an Inclusive Environment: Transgender Specific Care
University of Virginia Health continues to advance transgender-specific care with these communication strategies.
The MarTech Effect: Shaping Healthcare Marketing and Communications
Marketing leaders from Mount Sinai Health System, Novant Health, and Banner Health give insight into how technology is shaping the future of healthcare marketing.
What’s the Real Story Behind Your Employee Engagement Scores?
To learn what’s really going on in your organization, ask your employees questions that assess their understanding of the “why,” not just the “what.”
2018 Healthcare Marketing and Communications Benchmarks
How does your marketing and communications function stack up with your peers? View 2018 benchmarking results and recommendations.
When It Comes to Customer Loyalty, Going OFFLINE Builds Relationships That Matter
When it comes to customer loyalty in healthcare, relationships matter. Going OFFLINE can help marketers build the right relationships.
Why Speaking Your Doctors’ Language is Crucial for Change
What’s the best way to get physicians engaged in organizational initiatives? A targeted communications strategy is one crucial element. Here are 6 lessons.
Getting Your Content Ready for Voice
Voice will change the delivery of care, and it begins with content. A new eBook will help you prepare.
I Gave at the (Doctor’s) Office: Bridging the Gap Between Marketing and Fundraising
By integrating customer communications with donor fundraising, marketers can play an important role in the philanthropic process. Read on for five tips to get started.
Strategic Marketing Communications: Getting Your Emails Read
By taking a thoughtful, data-driven approach to email communications, marketers can boost open rates, click-throughs, and responses. Examine one system’s strategy.
5 Strategies for Leveraging Patient Journey Mapping to Improve Patient Experience
Marketers can and should be contributing to patient experience. Patient Journey Mapping provides a framework for doing so.
It’s All About Communication! The Expanding Role of the Healthcare Communicator
With all of the changes happening in healthcare, the role of communicator is increasingly important for today’s healthcare marketing executives. Are you ready?
6 Steps to Take Internal Communications from Average to Fabulous
Effective communications don’t just inform, they engage. Take your internal communications from average to fabulous with these six lessons.