To learn what’s really going on in your organization, ask your employees questions that assess their understanding of the “why,” not just the “what.”

How does your marketing and communications function stack up with your peers?  View 2018 benchmarking results and recommendations.

When it comes to customer loyalty in healthcare, relationships matter. Going OFFLINE can help marketers build the right relationships.

What’s the best way to get physicians engaged in organizational initiatives? A targeted communications strategy is one crucial element. Here are 6 lessons.

Voice will change the delivery of care, and it begins with content. A new eBook will help you prepare.

By integrating customer communications with donor fundraising, marketers can play an important role in the philanthropic process. Read on for five tips to get started.

By taking a thoughtful, data-driven approach to email communications, marketers can boost open rates, click-throughs, and responses. Examine one system’s strategy.

Marketers can and should be contributing to patient experience. Patient Journey Mapping provides a framework for doing so.

With all of the changes happening in healthcare, the role of communicator is increasingly important for today’s healthcare marketing executives. Are you ready?

Effective communications don’t just inform, they engage. Take your internal communications from average to fabulous with these six lessons.

Understanding and measuring the experience of website visitors is the surest way to know if your site is helping or hurting your brand. Research provides some key insights.

While companies don’t define culture (employees do) they can and should be managing it. That means taking steps to ensure alignment and support of the desired culture through actions and words.