How does your marketing and communications function stack up with your peers? View 2018 benchmarking results and recommendations.
When It Comes to Customer Loyalty, Going OFFLINE Builds Relationships That Matter
When it comes to customer loyalty in healthcare, relationships matter. Going OFFLINE can help marketers build the right relationships.
Why Speaking Your Doctors’ Language is Crucial for Change
What’s the best way to get physicians engaged in organizational initiatives? A targeted communications strategy is one crucial element. Here are 6 lessons.
Getting Your Content Ready for Voice
Voice will change the delivery of care, and it begins with content. A new eBook will help you prepare.
I Gave at the (Doctor’s) Office: Bridging the Gap Between Marketing and Fundraising
By integrating customer communications with donor fundraising, marketers can play an important role in the philanthropic process. Read on for five tips to get started.
Strategic Marketing Communications: Getting Your Emails Read
By taking a thoughtful, data-driven approach to email communications, marketers can boost open rates, click-throughs, and responses. Examine one system’s strategy.
5 Strategies for Leveraging Patient Journey Mapping to Improve Patient Experience
Marketers can and should be contributing to patient experience. Patient Journey Mapping provides a framework for doing so.
It’s All About Communication! The Expanding Role of the Healthcare Communicator
With all of the changes happening in healthcare, the role of communicator is increasingly important for today’s healthcare marketing executives. Are you ready?
6 Steps to Take Internal Communications from Average to Fabulous
Effective communications don’t just inform, they engage. Take your internal communications from average to fabulous with these six lessons.
Listening to the Voice of Your Digital Customers
Understanding and measuring the experience of website visitors is the surest way to know if your site is helping or hurting your brand. Research provides some key insights.
How Corporate Culture Shapes Communications
While companies don’t define culture (employees do) they can and should be managing it. That means taking steps to ensure alignment and support of the desired culture through actions and words.