How can healthcare marketers help nudge consumer and patient behavior? Tom Hileman offers some advice in this interview.
A Healthcare Marcom Post-Pandemic Pulse Check
Healthcare marketing and communications leaders weigh in on what comes next.
The MarTech Effect: Shaping Healthcare Marketing and Communications
Marketing leaders from Mount Sinai Health System, Novant Health, and Banner Health give insight into how technology is shaping the future of healthcare marketing.
2018 Healthcare Marketing and Communications Benchmarks
How does your marketing and communications function stack up with your peers? View 2018 benchmarking results and recommendations.
When It Comes to Customer Loyalty, Going OFFLINE Builds Relationships That Matter
When it comes to customer loyalty in healthcare, relationships matter. Going OFFLINE can help marketers build the right relationships.
I Gave at the (Doctor’s) Office: Bridging the Gap Between Marketing and Fundraising
By integrating customer communications with donor fundraising, marketers can play an important role in the philanthropic process. Read on for five tips to get started.
6 Steps to Take Internal Communications from Average to Fabulous
Effective communications don’t just inform, they engage. Take your internal communications from average to fabulous with these six lessons.