Aaron Novotny

The Rise of Data for Member Engagement

With the dynamics and complexity of the healthcare landscape, health plans are increasingly seeking and leveraging first and third party data to drive member experiences that are relevant and meaningful.

Dr. Aaron Novotny, Director of Healthcare Economics at Arkansas Blue Cross Blue Shield, joins podcast host Alan Tam to explore how the rise and adoption of data is transforming how health plans communicate and engage with their members and the new challenges it brings.

This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists.

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