Join Dean Browell, Danny Fell, and podcast host Alan Tam as they discuss the concepts of quantitative and qualitative data for healthcare marketing. Dive into the importance of combining both types of data for a more comprehensive understanding of the patient and driving them to care. Explore the pitfalls as well as strategies for success, highlighting key use cases and the need for human involvement in interpreting data. The conversation also touches on the role of technology, AI, and the current state of data-driven healthcare marketing.
This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists.
Debbie Reczynski is Director of Communications and Program Development for the Forum for Healthcare Strategists.