It’s not a decision to do either customer retention or customer acquisition. Instead, it’s a shift in focus and percentage of time and budget. With new entrants in healthcare, growing the overall share of health for each customer is key. After all, the easiest customer to get is the one you already have.
In this podcast, Don Stanziano, Chief Marketing and Communications Officer at Geisinger, and Chris Hemphill, Podcast Host of Hello Healthcare, explore next-gen marketing strategies in healthcare. Listen for insights on building a team, internal advocacy, and growth.
This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists.
Debbie Reczynski is Director of Communications and Program Development for the Forum for Healthcare Strategists.