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Create a Portrait of the Healthcare Consumer with Unified Digital Strategies

Digital strategists across departments can work together to inform operational planning, build brand awareness, and more.

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Understanding Consumer Intent Begins with a Conversation

Whether you’re using chatbots or a voice interface, conversing with your users lets you better understand their motivations—and, ultimately, create better outcomes for you and your customers.

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Preparing Your Content for Voice

More and more, consumers are using their voices to search for information. That’s a trend that is sure to continue—and marketers need to be prepared.