Digital transformation is accelerating in healthcare as marketers strive to meet consumers where they are and how they want to engage. Examine the impact.
Viewpoint: GA4 — Ailment or Cure for Healthcare?
Is GA4 the right solution for assessing how patients and consumers are interacting with your organization’s website or online product? Read on…
Digital Healthcare Dialogues: Connecting with Consumers Online
Understanding how consumers seek, share, and use healthcare information online is essential for today’s healthcare marketers.
Two Doors: Crossing the Experience Divide in Consumer Access to Healthcare
Healthcare is a door many people are afraid to walk through. What can healthcare executives do to address the experience divide?
Create a Portrait of the Healthcare Consumer with Unified Digital Strategies
Digital strategists across departments can work together to inform operational planning, build brand awareness, and more.
Understanding Consumer Intent Begins with a Conversation
Whether you’re using chatbots or a voice interface, conversing with your users lets you better understand their motivations—and, ultimately, create better outcomes for you and your customers.
Preparing Your Content for Voice
More and more, consumers are using their voices to search for information. That’s a trend that is sure to continue—and marketers need to be prepared.