Partnerships between healthcare marketers and IT departments are more important than ever. Learn why — and how to strengthen them.

Tired of thinking digital marketing is just another ad platform? Stephen Strong, Director of Digital Consumer Products at Northwestern Medicine, dismantles that myth.

Imagine understanding your patients’ needs better than ever, crafting personalized experiences, and optimizing campaigns with laser precision. That’s the power of AI in healthcare marketing.

Healthcare market leaders are evolving their teams, technology, and services for the next generation of digital transformation.

Digital transformation is accelerating in healthcare as marketers strive to meet consumers where they are and how they want to engage. Examine the impact.

Is GA4 the right solution for assessing how patients and consumers are interacting with your organization’s website or online product? Read on…

Understanding how consumers seek, share, and use healthcare information online is essential for today’s healthcare marketers.

Healthcare is a door many people are afraid to walk through. What can healthcare executives do to address the experience divide?

Digital strategists across departments can work together to inform operational planning, build brand awareness, and more.

Whether you’re using chatbots or a voice interface, conversing with your users lets you better understand their motivations—and, ultimately, create better outcomes for you and your customers.

More and more, consumers are using their voices to search for information. That’s a trend that is sure to continue—and marketers need to be prepared.