unplug graphic

Healthcare Marketers: You Need to Unplug

With so much external technology demanding our attention in today’s world, Gopi Kallayil reminds us to not forget about the most sophisticated, complex technology we all have: our brains.

HMPS17 Preview: Transforming Marketing at Wake Forest Baptist Health

Leaders at Wake Forest Baptist Health recognized the need to transform marketing for the North Carolina-based integrated health system. In the past, the marketing team only executed traditional campaigns: mass…