Forum Hub Live August 6 2025

What began as a quiet elimination of Chief Marketing Officer (CMO) roles across top health systems is now at a critical turning point: healthcare economics, financial pressures, and the rise of AI are forcing healthcare marketers to adapt to new realities—or risk dwindling influence, budgets, and job security.

There’s no doubt the threats are real and growing. But so are the opportunities. Join Andrew Chang, Chief Marketing Officer, University of Chicago Medicine, Christine Kotler, Chief Marketing & Communications Officer, Baptist Health, and Chris Bevolo, Chief Transformation Officer, BPD, as they examine proven strategies to track and report marketing performance, align metrics with organizational objectives, and present compelling data to the C-suite.

Sponsored by BPD

Key Takeaways:

• Seize five key opportunities to rise above the current disruption
• Decode how CEOs perceive marketing—and what they truly value
• Build innovative strategies that support long-term business goals
• Turn internal skepticism into support with metrics that matter
• Protect and elevate your role in a fast-changing environment