Forum Hub Live – July 15 2026

Healthcare marketers are making real progress with AI-powered patient engagement. But when it comes to measuring impact and proving ROI, many teams still face major questions.

Join Adrienne Woods, VP, Digital Engagement, Hackensack Meridian Health; Aaron Bours, Chief Marketing Officer, Hyro; and Jim Slavo, Senior Director of Healthcare Strategy, Penrod, as they explore how organizations are measuring, optimizing, and scaling AI agents once they’re live.

What you’ll learn:

• The metrics that matter most—from time to value and operational efficiency to engagement and conversion outcomes
• Practical approaches to measuring impact across acquisition, access, and patient engagement, including call deflection, appointment conversion, and patient experience
• Key change management strategies to drive adoption, improve performance, and scale success across teams.

Walk away with a clearer framework for measuring ROI, optimizing AI performance, and turning patient engagement into measurable growth.

Sponsored by Hyro and Penrod