Sr. Director of Healthcare Strategy
Reputation.com (Redwood City, CA)
Keeping a strategic focus on the consumer healthcare experience, Annie lives with one foot firmly planted in the world of digital technology, and the other rooted in marketing and analytics. She bridges the gaps which often exist between teams in strategy, marketing, analytics and IT.
In her current position, as Senior Director of Healthcare Strategy at Reputation.com, Annie partners with large, complex healthcare organizations to provide strategic consulting and data-driven insights to maximize value and drive patient acquisition.
Previously, Annie led a national team and directs enterprise strategy for digital marketing and online experience – launching Ascension’s first nationally integrated consumer web platform, managing reputation across thousands of sites of care and introducing new strategies for online consumer access to drive growth.
Annie previously led digital strategies for search engine marketing (SEM), search engine optimization (SEO), mobile optimization, reputation management, content strategy, workflow automation and marketing technical stack integration in the pharmaceutical, nutrition, healthcare and education industries.