AVP Growth & Performance Marketing
HonorHealth (Scottsdale, AZ)
Craig Kartchner is AVP of Marketing at HonorHealth in Scottsdale, Arizona. He leads marketing, advertising, and consumerism for the organization, focusing on mapping customers’ healthcare journeys and replacing pain points with moments of delight. This involves working with all areas of the company to remove barriers to accessing care, and to make it easy and valuable for patients to engage in their own care. Craig also leads branding, market research, content marketing, CRM strategy, analytics, and physician communication and outreach. Craig previous served as marketing senior director at Intermountain Healthcare. He earned his bachelor’s degree from BYU and his MBA from the University of Utah.