Director, Consumer Insights
Aurora Health Care (Milwaukee, WI)
Darrell Beneker is the Director of Consumer Insights at Aurora Health Care in Milwaukee, Wisconsin. Mr. Beneker has worked in the market research industry for over 20 years: both on the client side (Aurora Health Care, Milwaukee Journal Sentinel and Dairyland Greyhound Park) and the vendor side (The Dieringer Research Group). His 15-years of health care research expertise includes branding, primary and specialty care, advertising messaging and patient retention and satisfaction. Mr. Beneker earned his Bachelors of Science degree in Marketing at the University of Wisconsin – LaCrosse and his Masters of Science degree in Sport & Leisure Commerce at The University of Memphis.