Chief Marketing Officer
Geisinger (Danville, PA)
Don Stanziano, MHA, APR, is chief marketing officer for Geisinger, an $8 billion integrated delivery network, health plan, and medical school serving 3 million patients and 500,000 plan members across Pennsylvania and New Jersey. He is responsible for all enterprise marketing, brand management, public relations, internal communications, consumer research and digital marketing and consumer engagement platforms.
Mr. Stanziano joined Geisinger in January 2018 from Scripps Health in San Diego, Calif., where he had served for 16 years, most recently as vice president of Marketing and Communications for 8 years. He also held positions at Scripps as senior director for Public Relations and Corporate Communications, and as director of Public Relations.
In addition to his 20 years in health care, Mr. Stanziano’s experience includes serving as press secretary and communications director for a member of the House of Representatives, and more than 10 years as a professional journalist in print and broadcast media.
Mr. Stanziano earned his Bachelor of Science in Journalism from Bowling Green State University in Bowling Green, Ohio, and his Master of Healthcare Administration from Ohio University in Athens, Ohio. He is accredited in public relations and a graduate of the Health Care Advisory Board Fellowship Program. A frequent presenter on health care marketing and communications trends, Mr. Stanziano is an active member of the American Marketing Association – Health Care Executive Summit, the Public Relations Society of America and the Society for Healthcare Strategy and Market Development of the American Hospital Association